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Vets will have to publish price lists for services under measures from the UK's competition watchdog.
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The Competition and Markets Authority (CMA) have ruled that vets' prescription charges will be capped at £21, and that all vets must publish price lists for the treatments and make customers aware that cheaper treatments might be available online. It's all part of an attempt to increase transparency in the sector in the wake of allegations of overcharging.
Of course, the sector itself, increasingly owned by private equity companies, denies that it's overcharging but you only have to look at what's happened to veterinary bills relative to inflation in the past decade.