Air pollution across the Indo-Gangetic Plains and Himalayan Foothills— which comprises parts of Bangladesh, Bhutan, India, Nepal, and Pakistan—is one of the most pressing health and development challenges in South Asia.
Nearly one billion people are exposed to hazardous air every day, leading to around one million premature deaths annually and shortening average life expectancy by more than three years.
The economic cost is immense, with an estimated 10 percent of regional GDP lost to reduced productivity, illness, and related damages.
A lovely example of changing consumer tastes, with the number of teetotal consumers on the rise. A survey of 10,000 people conducted by the Institute of Alcohol Studies suggested that around a quarter of all adults no longer drink.