MarketID Market Pulse

This free certification course provides meeting planners with effective strategies and practical tips for leveraging destination marketers and CVBs to elevate their events.

If IMEX America 2022, which just wrapped up in Las Vegas, is indicative of the industry, business is back and booming. The numbers tell the story. The

As more destinations provide visas specifically for digital nomads, some are using it as an opportunity to discover whether their return tourists transition into digital nomads and then develop marketing strategies around this.

Celebrity endorsements deliver strong triggers in the decision-making process for travelers, and Middle East tourism entities know that well.

Themes including the psychology of marketing and management business tips emerged from the main stage during Skift Global Forum this week.

The latest Incentive Research Foundation study finds an interesting wrinkle in participants’ desires: less can be more.

The just-released CMI 25 2022 reveals the depth of the challenges seen by third parties over the past year.

The one narrative for the post-pandemic travel rebound that largely remains in dispute now some two and a half years later, fueling prognostications from

Dealmakers, fund managers and CEOs are flocking to Singapore for a slew of high-profile conferences this month.

Business events and meetings in August increased 136 percent year-over-year, according to Knowland research.

Edinburgh-based event professionals have launched a new tool to measure the societal impact that conferences and business events have in the city.

Demand for hotel space is rising almost as fast as inflation. In this challenging climate, what can meeting and event professionals do to secure the best deal? Five experts from Hilton spill their secrets.

The fourth research collaboration between FICP, IRF, and SITE looks at how the incentive-travel industry is recovering, how program design is evolving, and what’s affecting destination choice.

Spending on events and brand experiences within the corporate sector is expected to rise by as much as 83 per cent according to the Annual ICE Report.

Many organizations, and especially associations, are challenged by legislation and policies that are counter to the values of their members, such as "bathroom bills" and statewide measures outlawing abortion. The firm opposition to these laws leads some to consider canceling their meetings in the destinations in which the laws were passed. 

The IRF reported an optimistic outlook for 2022 tempered by the lingering effects of Covid, cancellations, and uncertainty in 2021. For the first time ever, this IRF signature study was expanded include European participants.

"A golden age of travel" is what awaits us which will be a boon for meetings and events. This is what Brian Chesky, Airbnb CEO and co-founder, predicted According to industry experts featured at Skift Global Forum, groups will meet in more second and third-tier cities with the main goal being to connect.

At the Fast Company Innovation Festival, Marriott’s CEO details how the hotel company is responding to a surge in combined business and leisure bookings.

ICCA regional director for Asia Waikin Wong talks about recovery trends in the global meetings industry.

Reflective on how the meetings and events business is back in full force, the Skift Global Forum is being held this week in bustling New York City, also Skift Global Forum focuses on trends impacting meetings and events. Although most are optimistic, supply chain and inflation worries are a concern.

With today’s staffing crunch, recruiting, retaining, and engaging employees is again rising to the top of the agenda for companies looking to remain Six data-based incentive travel trends on what destinations are hot now, plus insights on program lengths and sizes, and the importance of including a corporate social responsibility component.

Google has told some senior managers to limit their teams' travel to "business critical" trips, according to a leaked internal email.