MarketID Market Pulse

As the new year began, meeting planner optimism continued to soar.

We’ve brought back the industry forecast, curating research and trends in travel, hospitality, events, event tech — and, new this year, hybrid work — to offer a (somewhat) clearer picture of where we may be headed.

Have the lessons learned through Covid have a lasting impact on the industry, making is better aware of its impact and legacy?

Despite all the financial and development benefits, not all destinations are able to develop successful global event strategies.

Our latest report from Northstar and Cvent contains valuable insights into current and emerging events industry trends.

The latest Incentive PULSE Survey, co-produced and sponsored by Cvent, finds more optimism and decisive action among incentive travel planners. Among challenges, high costs far outweigh Covid.

No, you weren't just imagining your social media timelines full of all your friends posting from Istanbul and Turkey this summer. It happened to be true.

The travel agency continues to benefit from the ongoing rebound of business trips, but macroeconomic uncertainty hovers overhead.

VisitScotland Business Events launched an ambitious Journey to Change initiative in 2021 that aims to showcase how business events in the country can drive social and economic transformation. Most of Western Europe seems to be following the same path, especially in terms of sustainability.

Not even rising costs, staffing shortages and a possible recession can squelch planner optimism about the future of meetings.

KellermanThrough madness, bleakness and highly uncertain times there appears to be good reason for optimism going forward.

As COVID-19 wanes, association meetings are getting a new lease on life, buoyed by innovation in virtual events and attendees’ enthusiasm for reconvening in person. With careful planning and intelligent business decisions, associations can make their events better than ever.

The founding members of ACA collectively decided to organise the first ACA event to foster greater regional collaboration.

A resurgence in business travel is expected following widespread video conferencing and online meeting fatigue.

How the evolution of the workplace is affecting incentive travel

SMEs are planning more meetings and events than any other customer segment. In comparison, larger gatherings are taking longer to bounce back.

Some Corporations Reducing Employee Travel

The latest MPI Quarterly Meetings Outlook sees more contractor usage, less staff travel, a hunt for new event-revenue streams, and other adjustments going into 2023.

In our annual Events Industry Forecast, Convene’s editors take a look at the top trends and new ideas shaping the meetings industry — and what’s on the horizon.

The short booking travel booking windows that became the predominant mode of booking in the pandemic -- for obvious reasons with lots of uncertainty

The two tech giants are collaborating with the aim of enhancing hybrid events.

In-person meetings and events took a severe bruising from the Covid pandemic. Events were stopped in their tracks, meetings and event companies had to lay The business of meetings and events isn't easy to define, and planners are still struggling to get a seat at the board table. Is that about to change?

Having started late in the easing-of-restrictions race, Asian destinations are serious about playing catch up with the rest of the world.

Three recent major industry gatherings showcase how Las Vegas perpetuates long-haul return on investment for itself and meetings groups alike — and why Three recent major industry gatherings showcase how Las Vegas perpetuates long haul return on investment for itself as well as meetings groups.

Destination Marketing Organizations (DMOs) can learn how to provide relevant information to visitors from retro tourism brochures.