MarketID Market Pulse

Not long ago, destination marketing organizations (DMOs) and convention and visitors bureaus (CVBs) had a straightforward and singular mandate: to market Destination marketing organizations have traditionally focused on marketing. Today, they also play an active role in promoting business, managing political and social issues, and helping combat rising costs.

Despite rises in airfares and room rates, U.S. companies are cutting their travel budgets by a quarter, says corporate card platform Ramp.

By taking into account a multitude of factors and developing some critical skills, corporate-travel players can be prepared for what is likely to be an uneven and complicated comeback from the devastating impact of the COVID-19 pandemic.

In this episode of the Event Manager Podcast, we’re joined by Jeff Bzdawka, chief executive officer of Knowland, a hospitality data analytics and technology company.

When destinations pursue a quality over quantity-based visitor strategy, they risk excluding local mom-and-pop businesses from tourism development, and When destinations pursue a quality over quantity-based strategy, they risk heightening destination inaccessibility for lower income groups.

Diversity is a focus event planners look at when choosing a destination. Demographics and the political climate factor in as well.

In July, Skift Meetings reported post-pandemic event attendance stalled at 65 percent. According to just released data, we were correct.

Hospitality brand Selina plans to coerce freelancers out of coffee shops and into its properties following a new partnership with Fiverr.

Influencers, brand partnerships, social commerce and algorithms bring new perks and perils to your destination’s content marketing.

New research shows that meeting planning is being impacted by inflation and rising costs. What ways are events changing as a result?

Lawrence Coburn, CEO and co-founder of twine joins the podcast to discuss how technology can help us connect and the next evolution of virtual events.

A sizeable reduction in corporate travel, relative to 2019 levels, will become a permanent feature across Europe, Accor has warned.

Before the global health crisis, Colombia was all the rage as travelers and digital nomads flocked to Bogota, Medellin, and Cartagena, at a record 4.5

A new report finds that two in five Americans who took business trips before the pandemic expect to never travel for work again.

This strategic planning model will help you make clear choices and define tangible actions to make your destination’s vision a reality.

As economic uncertainty looms and prices soar, clients are increasingly wanting more for less. When is it enough?

Demand for in-person meetings is strong, and planners are optimistic about the future of live events. However, inflation’s impact is worsening and planners’ patience with hoteliers is wearing thin, our latest survey reveals.

The event industry is forecasted to be back to 100 percent by the end of 2023, reports Knowland, a data and hospitality technology company.

Inflation, energy prices, supply chain challenges and labor shortages have added 18 months to full recovery, according to the 2022 GBTA Business Travel Index Outlook.

Microsoft finance chief Amy Hood warned employees to keep an eye on budgets, with some spending on business travel, outside training and company gatherings being targeted in an effort to control costs in the current economic environment.

A new Incentive Federation study reveals the significant investment businesses make to motivate their employees, channel partners and customers.

The meetings and site-selection powerhouses came into 2022 with plenty of business and jobs to fill.

Two newly released research reports from UFI, the Global Association of the Exhibition Industry, and RX (Reed Exhibitions) predict a steady recovery of the trade show sector. The results highlight the quickening pace of the industry’s recovery this year after the continuing impact of the Covid pandemic. Tracking Global Trade Show Performance Global revenues for […]

Conferli CEO Nienke van der Malen explains why associations are being more proactive when tendering for conferenc