MarketID Market Pulse

As dispersed workforces are today’s reality, off-site retreats take on added importance for building corporate culture and bringing employees together to Companies that help plan and book offsite retreats gain popularity in a world where remote work is popular.

Freeman’s recent Gen Z Report suggests tactics to start cultivating this growing attendee base.

Adventure travel tour operators have moved to improve their products with increased risk management and sustainability certification.

Average event attendance has finally surpassed 2019 levels. What's happening on the show floor, and what does it tell us about event trends?

Delta wants to continue to prioritize premium services, but it faces a slow recovery of U.S. corporate travel. Its solution: Gen Z and Millennial

The hospitality sector gained 48,000 jobs in the latest report from the Bureau of Labor Statistics.

Meetings are rapidly evolving into all-encompassing experience. Discover 5 big meeting industry trends that will shape how you plan your next conference.

The hosted-buyer event drew 150 incentive professionals to St. Pete, Fla.

Business travel is not coming back as fast as expected, in part to what United CEO Scott Kirby sees as a "business recession."

Planners intentionally integrate specific elements and approaches from business-to-consumer (B2C) events to appeal to their changing audiences. This

Customer and employee travel reward expectations have changed — here's what to incentive planners need to know.      

Destination influencers are witnessing destinations develop increasingly sophisticated marketing strategies.

Here's how current events are reshaping the purpose and process of rewarding winners.

Top tips for capturing attendee attention and evaluating meeting success.

Events Industry Council CEO Amy Calvert on how the 2023 Global Economic Significance of Business Events study can help raise awareness of the business events industry as a catalyst for change.

Knowland, a leading provider of data-as-a-service insights on meetings and events for hospitality, reports June meeting and event volume was up 30.3% over June 2022.  According to Knowland’s data, the top 25 markets in the U.S. are 90% recovered for year-to-date June 2023 performance compared to 2019, which is considered a benchmark pre-pandemic year. Austin, Texas, and Nashville, Tennessee, were the standouts, with growth topping 74% and 42%, respectively. 

Personal computers started an information technology revolution. Will AI bring similarly dramatic changes?

Empathy is not just a soft skill that’s necessary to cultivate to lead teams and design events post-pandemic, it’s practical and effective.

Michel Wohlmuth, owner of Creatividad and a member of the MPI International Board of Directors, on important event trends he’s seeing that are having the greatest impact on today’s meetings and events.

A new report from McKinsey & Company identifies the most significant ways in which organizations are changing — and how leaders can respond.

Singapore Tourism Board is the first tourism partner globally in Google’s ARCore Early Access Program.

Destination influencers are witnessing destinations develop increasingly sophisticated marketing strategies.

As incentive travel picks up, planning and budgetary challenges persist.