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 Social marketingSocial marketing seeks to develop and integrate marketing concepts with other approaches to influence behaviours that benefit individuals and communities for the greater social good. It seeks to integrate research, best practice, theory, audience and partnership insight, to inform the delivery of competition sensitive and segmented social change programmes that are effective, efficient, equitable and sustainable. 
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The purpose of this paper is to explore the scope of social marketing by re-examining some of its core concepts: the balance between the “wants” of individuals with the “needs” of society; the nature of exchange; the inclusion of techniques not explicitly considered part of the panoply of marketing; techniques available to social marketing, such as “nudge” style techniques, regulation or behavioural conditioning; the view that behaviour change must be its definitive goal; the ethical and political dimensions of social marketing; and the definition of social marketing.
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JustGiving has been monitoring the increasing power of mobile fundraising and its impact on social media since early 2012, when stats revealed huge growth in this area. Via Marie Ennis-O'Connor
Allison Emma Schizkoske's curator insight,
October 7, 2013 10:54 PM
these are very good points made, mobile users use social media everywhere and more then a regular desktop computer. The average person uses facebook more on mobile then desktop. Looking at these numbers are interesting.
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The purpose of this paper is to explore the field of social marketing. The field needs to evaluate what works, and more importantly for it to prosper and remain relevant, it must discover and incorporate concepts and techniques from other disciplines that are aligned around core ideas of people-centered and socially oriented.
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From
ctb
Sometimes, doing no harm can mean not starting a community intervention at all. As John McKnight points out in The Careless Society: Community and Its Counterfeits, community interventions may in fact sometimes harm participants by substituting for what they really need -- to be part of a real community, to be regarded in terms of their capacities rather than their deficiencies, to have access to a steady source of income. McKnight suggests asking some questions before you embark on an intervention: 1. What are the negative effects of the human service proposed to help the class of people?
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The BMJ's impact and influence should be measured by more than just established metrics such as impact factor.
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Atheists celebrate scientific rationality. But even the most thorough experiment cannot resolve all mysteries about human existence.
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Teaching a new language to non-native speakers may be one of the most challenging educational jobs out there, so ELL teachers can use all of…
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amarantoblook's curator insight,
May 14, 2013 9:34 AM
#Manet. Ritorno a #Venezia - Palazzo Ducale, 24 aprile-18 agosto 2013 #art #Venice |
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From 2002 to the present are more than 10 years of activity MKTS. The Association of Social Promotion "Social marketing and health communication" emphasizes the use of such disciplines as constituent elements of the political and strategic levers of health promotion.
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Guided by the MAIN model (Sundar, 2008), this study explored the effects of three interface cues conveying source attributes on credibility of health messages in Twitter: authority cue (whether a source is an expert or not), bandwagon cue (the number of followers that a source has—large vs. small), and source proximity cue (distance of messages from its original source—tweet vs. retweet).
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Everybody talks about e-health these days, but few people have come up with a clear definition of this comparatively new term. Barely in use before 1999, this term now seems to serve as a general "buzzword," used to characterize not only "Internet medicine", but also virtually everything related to computers and medicine. The term was apparently first used by industry leaders and marketing people rather than academics. Via Lionel Reichardt / le Pharmageek
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“MARKETING SOCIALE” Giuseppe Fattori • Fattori G., French J., Blair-Stevens C., Guida operativa al marketing sociale., Worksheets.
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Homme de gauche en lutte contre les mensonges du progressisme, chrétien en guerre contre l'hypocrisie de l'Eglise, le cinéaste et penseur italien sera toujours resté impitoyablement lucide à l'égard de son camp. Via Luis Manuel
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From
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From online doctor visits to space-age physical exam scanners, learn about eight game-changing technologies that will reduce costs and improve healthcare and fitness in years to come! Via Philippe Marchal
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A work is described as an ‘orphan work’ if it is in copyright, and if the holder of the copyright cannot be identified, or cannot be found. It can be difficult and costly to trace the rightholder because:
Via Bibliodata
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Daniel Goleman, author of global bestsellers Emotional Intelligence and Social Intelligence, discusses his new book, FOCUS -- a groundbreaking look at the sc...
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From
bookriot
This is the inaugural post of The Audiophiles, a regular column in which contributors Rachel S. and Cassandra chat about the latest and greatest audiobooks
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