Marketing Sociale - University of Bologna
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Marketing Sociale - University of Bologna
Second cycle degree programmes (LM) in Public and Corporate Communication
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Scooped by Giuseppe Fattori
October 28, 2012 4:10 AM
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Chiama - L'informazione come cura

Chiama - L'informazione come cura | Marketing Sociale - University of Bologna | Scoop.it
Chiama è un servizio di informazione al cittadino, il cui scopo è promuovere e agevolare la comunicazione sulle cure per le diverse tipologie di tumori attraverso un call center oncologico.
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Rescooped by Giuseppe Fattori from Consumer Empowered Marketing
October 28, 2012 3:33 AM
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How CMO’s are Achieving “Smart” Social Marketing Strategies | Marketing sociale UNIBO

How CMO’s are Achieving “Smart” Social Marketing Strategies | Marketing sociale UNIBO | Marketing Sociale - University of Bologna | Scoop.it
A recent global study of C-suite executives revealed that 86 percent of managers believe social business will be important to their overall business over the next three years for “managing customer relationships” and “innovating for competitive...

Via Richard Meyer
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Rescooped by Giuseppe Fattori from Cartes mentales
October 26, 2012 12:46 PM
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Carte des connaissances universelles - heuresthésie - carte mentale - mind mapping via S&V 1141 | Projet Synesthéorie

Carte des connaissances universelles - heuresthésie - carte mentale - mind mapping via S&V 1141 | Projet Synesthéorie | Marketing Sociale - University of Bologna | Scoop.it
Le concept d'heuresthésie, qui recouvre le champ des découvertes faites grâce à une inspiration sensorielle très souvent imagée, prend aussi sens au regard des besoins de la science de montrer la cartographie des connaissances.

Via Louis Levy
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Scooped by Giuseppe Fattori
October 23, 2012 10:26 AM
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Mindmapping pour formateurs : intégrez une carte conceptuelle pour expliquer les procédures

Mindmapping pour formateurs : intégrez une carte conceptuelle pour expliquer les procédures | Marketing Sociale - University of Bologna | Scoop.it
Comment visualiser les procédures parfois compliquées du pilotage d’un projet ? Une solution simple et rapide : intégrer une carte conceptuelle à son tableau de bord. Expliquer les procédures...
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Scooped by Giuseppe Fattori
October 21, 2012 11:08 AM
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The Ultimate Guide To Infographics

The Ultimate Guide To Infographics | Marketing Sociale - University of Bologna | Scoop.it
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Scooped by Giuseppe Fattori
October 20, 2012 1:38 PM
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Message Mapping Guide - #web2salute UNIBO

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Rescooped by Giuseppe Fattori from New Digital Media
October 20, 2012 4:53 AM
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How Instagram, Pinterest and Tumblr are Blasting Social Media Monitoring tools #web2salute UNIBO

How Instagram, Pinterest and Tumblr are Blasting Social Media Monitoring tools #web2salute UNIBO | Marketing Sociale - University of Bologna | Scoop.it
Social Media Monitoring methodology seemed to be a proven process within organizations at a global level.

Via Kelly Lieberman, Matmi
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Rescooped by Giuseppe Fattori from Cartes mentales
October 20, 2012 4:48 AM
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per lavorare su Mind mapping #web2salute UNIBO

per lavorare su Mind mapping #web2salute UNIBO | Marketing Sociale - University of Bologna | Scoop.it
Matthieu est formateur et consultant sur les outils et méthodologies visuels, et notamment sur les applications collaboratives et managériales du Mind Mapping. Ça y est ! nous avons enfin réussi à décrocher notre première ...

Via Louis Levy
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Scooped by Giuseppe Fattori
October 19, 2012 5:50 PM
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Il prezzo non è giusto: quello che le aziende sbagliano

Il prezzo non è giusto: quello che le aziende sbagliano | Marketing Sociale - University of Bologna | Scoop.it
Il prezzo non è giusto: quello che le aziende sbagliano in tempo di crisi...
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Scooped by Giuseppe Fattori
October 18, 2012 6:19 PM
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melanoma-skin-cancer-prevention-detection-skin-saving-tips-you-need from... - StumbleUpon

RT @actifirm: RT @TheBeautyBean skin saving tips you need to know this summer http://su.pr/2But4q...

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Scooped by Giuseppe Fattori
October 18, 2012 6:16 PM
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Santé : e-marketing - Web 2.0 - Médias Sociaux | Associations Santé

Santé : e-marketing - Web 2.0 - Médias Sociaux | Associations Santé | Marketing Sociale - University of Bologna | Scoop.it
Spécialistes de la Santé Digitale (internet santé, Web 2.0, Médias sociaux), Basil Strategies, fondée par Denise Silber, vous fait bénéficier de sa vision française et internationale ainsi...
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Scooped by Giuseppe Fattori
October 18, 2012 6:08 PM
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The PSA Prostate Cancer Test: How It Saved This Man's Life - Prostate Cancer Center - Everyday Health

The PSA Prostate Cancer Test: How It Saved This Man's Life - Prostate Cancer Center - Everyday Health | Marketing Sociale - University of Bologna | Scoop.it
Experts say healthy men should not get the PSA screening test for prostate cancer. Frank Sidari says if he'd followed that advice, he'd be dead.
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Rescooped by Giuseppe Fattori from visual data
October 28, 2012 3:51 AM
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The 5 Key Ingredients of Great Infographics. Marketing sociale UNIBO

The 5 Key Ingredients of Great Infographics. Marketing sociale UNIBO | Marketing Sociale - University of Bologna | Scoop.it



Read further to learn more about the 5 key elements, including and how they each contribute to successful visualizations:

  • the idea
  • the data
  • willingness to let go & refine/filter data
  • honesty and humility
  • trust

Via Lauren Moss
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Rescooped by Giuseppe Fattori from Disease mongering
October 27, 2012 3:56 PM
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BMJ The harms of overtreatment

BMJ The harms of overtreatment | Marketing Sociale - University of Bologna | Scoop.it
Overly aggressive treatment is estimated to cause 30 000 deaths among Medicare recipients alone each year. Overall, unnecessary interventions are estimated to account for 10-30% of spending on healthcare in the US, or $250bn-800bn (£154bn-490bn; €190bn-610bn) annually.
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Rescooped by Giuseppe Fattori from Websalute, e-santé, e-health, #hcsmeuit
October 24, 2012 5:32 PM
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Une nouvelles base de données montre l'usage que les médecins font de Twitter

Une nouvelles base de données montre l'usage que les médecins font de Twitter | Marketing Sociale - University of Bologna | Scoop.it
A new database of physician tweets aims to gain insight into how doctors use Twitter.

Via Marie Ennis-O'Connor, Giovanna Marsico
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Scooped by Giuseppe Fattori
October 22, 2012 4:18 PM
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Indicazioni per la prevenzione e la promozione della salute nelle ...

Indicazioni per la prevenzione e la promozione della salute nelle ... | Marketing Sociale - University of Bologna | Scoop.it
I fondamenti teorici del documento, che derivano dalle indicazioni del dibattito internazionale {International Union far Health Promotion and Education-IUHPE, School for Health in Europe – SHE), sono stati contestualizzati a livello regionale ...
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Scooped by Giuseppe Fattori
October 21, 2012 11:04 AM
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Pourquoi vous n'avez pas besoin de méthode de gestion du temps #web2salute UNIBO Social marketing per frequentanti

Pourquoi vous n'avez pas besoin de méthode de gestion du temps #web2salute UNIBO Social marketing per frequentanti | Marketing Sociale - University of Bologna | Scoop.it
Vous n'avez pas besoin de gestion du temps si vous n'avez rien à faire ! Alors vous voulez progresser en gestion de projet ? intéressez-vous à la manière de gérer votre temps !
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Scooped by Giuseppe Fattori
October 20, 2012 5:02 AM
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You are what you share #web2salute UNIBO

You are what you shareHow to leverage social media for personal brand building and effective engagement...
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Rescooped by Giuseppe Fattori from All Infographics
October 20, 2012 4:50 AM
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Top 10 Free Tools to Create Data Visualization Infographics #web2salute UNIBO

Top 10 Free Tools to Create Data Visualization Infographics  #web2salute UNIBO | Marketing Sociale - University of Bologna | Scoop.it
Learn how to Create Data Visualization Infographics with Top 10 free awesome Visuals creation tools and Promote information graphics for free of cost...

Via Christino Martin
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Scooped by Giuseppe Fattori
October 19, 2012 6:26 PM
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Università di Bologna - Marketing sociale - Materiale di lavoro per frequentanti

Università di Bologna - Marketing sociale -  Materiale di lavoro per frequentanti | Marketing Sociale - University of Bologna | Scoop.it
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Scooped by Giuseppe Fattori
October 19, 2012 2:01 AM
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Why Can't We Sell Charity Like We Sell Perfume?

Why Can't We Sell Charity Like We Sell Perfume? | Marketing Sociale - University of Bologna | Scoop.it
What if we let philanthropies operate like businesses? Let them pay for talent, advertise aggressively to build market share—even build a stock market for charity. Maybe then capitalism could finally save the world, writes Dan Pallotta.
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Scooped by Giuseppe Fattori
October 18, 2012 6:18 PM
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Santé : e-marketing - Web 2.0 - Médias Sociaux | Etablissements de soins

Santé : e-marketing - Web 2.0 - Médias Sociaux | Etablissements de soins | Marketing Sociale - University of Bologna | Scoop.it
Learn about Basil Strategies Digital Health specialists, founded by Denise Silber, with a unique dual offering of Strategic Advice and Project Management as well as International and National Digital Health Events and Workshops, including Doctors...
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Rescooped by Giuseppe Fattori from Disease mongering
October 18, 2012 6:09 PM
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The USPSTF recommends against PSA-based screening for prostate cancer.

The USPSTF recommends against PSA-based screening for prostate cancer. | Marketing Sociale - University of Bologna | Scoop.it
“Prostate cancer is a serious health problem that affects thousands of men and their families. But before getting a PSA test, all men deserve to know what the science tells us about PSA screening: there is a very small potential benefit and significant potential harms. We encourage clinicians to consider this evidence and not screen their patients with a PSA test unless the individual being screened understands what is known about PSA screening and makes the personal decision that even a small possibility of benefit outweighs the known risk of harms.”
ang fau's comment, October 26, 2012 5:49 AM
http://www.prevenzionetumoreprostata.it/pag.php?section=obiettivi e c'è chi proponendosi come la "prima campagna in Italia di prevenzione di tumore alla prostata a svilupparsi esclusivamente attraverso Internet" mira a promuovere l'informazione e la sensibilizzazione della popolazione sulla necessità di effettuare controlli a partire dai 40 anni d'età, grazie a una diagnosi precoce.