"Content strategy is what makes content marketing effective."
Rebecca Lieb describes the difference between content marketing and content strategy.
Marketing de contenidos, artículos seleccionados por Eva Sanagustin
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Recopilación de artículos sobre content marketing, content curation y content strategy. Otros recursos gratuitos en www.marketingdecontenidos.es
Curated by
Eva Sanagustin
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When developing your content marketing plan, use these twelve questions as a blueprint to guide your planning. 
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Content curation is increasing as more and more bloggers see the potential in using the various tools available to them. Here's some tips and good sites to get started. Via mark ivey
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Ayer asistí a un curso de Enpresa Digitala sobre Digital Storytelling: aplicación de técnicas narrativas en la comunicación en redes sociales, con Álvaro Andoin, también conocido como @Filmatu c...
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We get a lot of infographic pitches. Almost all of them suck. Why?
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¡Interrumpir o gritar a tu consumidor esta OUT! Dales contenidos y los tendrás cercanos.
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Con branded content habamos de una nueva rama del marketing digital, que se puede definir como cualquier contenido de entretenimiento, educación o información generado o pagado por un...
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1-Definiendo el Marketing de Contenidos: “Cuando lo que importa es lo que se dice”
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The strategic use of stories is growing rapidly in today’s business world as entrepreneurs and organizations recognize the power of story to engage others. Story has always been a key part of business communication, but the recent spread of “business storytelling” has also perpetuated some myths. I’d love to drop the term “storytelling” in favor of something like “storysharing” or “storylearning.” Here are seven reasons why:
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How do you attract passionate customers?What can you do to cut through the noise and get people to notice what you have to say?
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"As your volume of written content increases, inconsistencies are bound to arise."
This article from Hubspot explains how to create editorial guidelines to avoid "inconsistent messaging and an incoherent brand experience."
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Have you identified personas for your business? Do you tailor your content marketing to your personas? Here are 5 tips for developing personas.
Martin (Marty) Smith's comment,
February 12, 2012 6:34 AM
Personas are becoming increasingly important as touch points and tool proliferate. Marty
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Optimizando tu landing page en base al tipo de usuario, tarea y el modelo AIDA | Trucos Optimización
Volvemos al tema de landing page y esta vez nos enfocamos en tres factores: qué grupos de usuarios visitan la página, qué tareas vienen a realizar y cómo...
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This blog post details all of the different types of content used online and how they can each benefit you.
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It happened friends. After years of Rand exposing me to the many benefits of inbound marketing I am ready to admit it...{big gulp}...today's marketer needs to be doing more than paid marketing.
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Ayer, uno de mis amigos me preguntó “¿Cuántas descargas llevas de tu libro ‘La princesa de los apóstoles’?”. “Acabó de pasar de las 600”, le respondí orgulloso. “¿600? ¡Guau! Y sólo en un mes. Hay libros que nunca venden tanto.
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You’re familiar with fan fiction and brand storytelling, but you’ve probably never heard of brand fiction – that’s because Helen Klein Ross made it up.
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"When we talk about transmedia, we often talk about the role of the audience (as well we should), and giving control of the story over to the audience." Via The Digital Rocking Chair
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It's true, so apparently brands are turning toward content curation in a bid to feed their ever-growing need for information to push to Facebook and Twitter streams. The problem, as always, is that you get what you put in.
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The ultimate goal of content marketing is to be so engaging that your customers will eventually buy, but before you get that far you need to achieve one of these 4 foundational objectives to attract interest, increase page views and maintain reader...
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image should be a text explaining what is in the image. In the photojournalistic world, it is called the W's : Where, When, What, Who, Why.
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The pros and cons of various email marketing messages such as newsletters, dedicated sends, lead nurturing emails, etc.
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Are there content marketing skeptics in your company? So you have some non-believers within your organization. You know how to spot them.
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