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Marketing de contenidos, artículos seleccionados por Eva Sanagustin
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Recopilación de artículos sobre content marketing, content curation y content strategy. Otros recursos gratuitos en www.marketingdecontenidos.es
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Eva Sanagustin
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Content marketing is on the rise for more than four out five B2B marketers, according to a recent 2012 B2B content marketing survey of LinkedIn members. Here are the highlights of the research including the secret to B2B content marketing and 7... 
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This post originally appeared on my personal blog last year. It's still relevant, so I've shared it with a few edits here.
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El valor de su comunicación corporativa: la capacidad de transformar cualquier detalle en algo noticiable gracias al branded content, o contenido de marca. Y aquí Coca-Cola es la reina.
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Listly List - Bibliografía sobre marketing de contenidos - Get Content Get Customers, Clout: The Art and Science of Influential Web Content, Content Rules, Content Strategy for the Web, and The Elements of Content Strategy...
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Aquí lo primero que hay que hacer es entonar un mea culpa: los publicitarios no hemos sabido vender las bondades de la publicidad. Todo lo contrario: hemos abusado de ella hasta el punto de que mucha gente cree odiarla.
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Content Curation Marketing for online brand leadership, integrated social media, lead generation, and thought leadership.
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The study broke out the three marketing areas into distinct tactics, but SEO, social media and content marketing are not mutually exclusive. All three rely heavily on the production and distribution of content—both written and visual.
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This infographic provides a visual of a periodic table in terms of storytelling.
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An awesome selection of tools, apps and software applications that allow you to build amazing infographic designs quickly and easily. Via massimo facchinetti
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Today content curation is sold, promoted and marketed as the latest and trendiest approach to content production, SEO visibility, reputation and traffic building. But is it really so?
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La planificación de contenidos te ayudará a organizar mejor tu tiempo y las distintas tareas que debes realizar diariamente... Via melodijoadela
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Content Curation Tools - The Newsmaster Toolkit by Robin Good - Mind Map...
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Five essential questions that you need to ask yourself to make sure you get started right with your content marketing campaign, engage with the target audience and achieve your online business goals.
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It’s easy to jump on a bandwagon. People have a tendency to want to be included. As marketers, we want to stay at the forefront with knowledge of the latest tactics and trends. These desires are strong, and can lead to rash decisions.
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Si leemos que Cowbird es una “nueva plataforma para publicar contenidos online”, lo primero que pensamos es “¿para qué?”, si conocemos mil servicios que nos permiten exactamente eso, ¿para qué querríamos otra?
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“Content curation en 10 pasos” define con 5 preguntas para cada etapa el proceso para empezar a ser content curator.
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Free B2B buyer persona development tool Just as every B2B company stakes a claim to a market position, each of them has a story to share.
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Download @HubSpot's free template to creating buyer personas.
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