MullenLowe's UK CEO reflects on how the pandemic elevated the need for empathetic leadership. As adlanders return to the office, it's crucial not to disconnect from others' feelings.
Why empathy should be part of the everyday Of course, as a CEO I must also maintain the commercial performance of the company. But without our brilliant people there is no company, there is no community. There is no grand strategy that can be employed to encourage empathy in the workplace. Instead, empathy must be woven through the DNA of a company and the result of this – a kinder, more human company – will naturally lead to the results that we want to see in our employees: increased loyalty, productivity and happiness.
1. Make customer empathy the company’s central cultural value.
Many businesses still operate in silos, but, as described above, customers no longer do. Thus, companies need to shed old ways of how the business has been structured and organized and adopt new ones based solely on how customers see and work with them. Everyone on every team in every department must have a clear understanding of their role in providing a holistic, empathy-driven experience and how each channel and touchpoint integrates to make that happen.
Empathy, with context to business, simply means that the employees can establish true, empathetic relationships with each other that enhance their performance and create a much more productive and conducive environment.
Listen to people - not just their words, but also their facial expressions and body language - without interrupting. And while you’re listening, pay attention. Avoid looking at your phone or watch.
More than ever, employees want their employers to acknowledge these issues and offer support to address them, yet many CEOs are struggling to meet expectations. Despite the clear need for greater empathy in the workplace over the past year, 68 percent of CEOs believe they will be less respected if they show empathy within their organizations, according to Businessolver’s 2021 State of Workplace Empathy study. I call this “toxic stoicism.”
Those beliefs are, of course, unfounded. Today, empathy isn’t a nice-to-have; it’s an essential part of doing business that has implications across employee inclusion, engagement, and attrition. Indeed, 88 percent of employees say they are more willing to stay with an empathetic employer. Executives ignore the empathy gap at their own peril, risking losing talent to competitors amid the Great Resignation.
Here are some effective ways that executives can demonstrate empathy – both personally and through processes implemented by their organizations.
Now you may think of empathy as a soft skill, but as anyone who has tried it can tell you, empathy can be as difficult to master as any other leadership skill. First, let’s define empathy. Simply put, empathy is the ability to understand the feelings, thoughts or attitudes of another. The key here is understand. That does not mean to agree with or sympathize with but rather just to understand.
Take a moment to think about how freeing that is. There is no right or wrong as you cannot debate someone else’s experience or feelings. It shifts the paradigm from you versus me and by extension us versus them for it to become a collective we. To empathize, you only need to be willing to learn about the experiences of another to better understand why they feel, think, or behave the way they do.
Yahoo Finance published this video item, entitled “Employee retention and job satisfaction are linked to empathetic leadership, report says” – below is their description.
Most leaders and organizations have plenty of processes for finding places to improve efficiency and cut costs. What we need is a process for achieving empathy. Empathy requires making a concerted effort to know and account for the realities and values of individuals.
But as we go through tough times, struggle with burnout or find it challenging to find happiness at work, empathy can be a powerful antidote and contribute to positive experiences for individuals and teams. A new study of 889 employees by Catalyst found empathy has some significant constructive effects:
Innovation. When people reported their leaders were empathetic, they were more likely to report they were able to be innovative—61% of employees compared to only 13% of employees with less empathetic leaders.
Engagement. 76% of people who experienced empathy from their leaders reported they were engaged compared with only 32% who experienced less empathy.
Disparity between employer and employee experiences In late 2020, McKinsey conducted two national surveys, one of full-time employees and the other of people who make benefits decisions.
They found that while 71% of employers with frontline workers believed they were supporting employee mental health well or very well, only 27% of employees agreed.
Similarly, Businessolver’s 2020 State of the Workplace Empathy Report found that 97% of CEOs say all levels of their organization are empathetic to employees’ mental health, but only 69% of employees agree.
Empathy is a critical human skill. It allows people to create connections and demonstrate care and understanding for colleagues, especially during times of rapid change like the Covid-19 crisis and the Black Lives Matter movement.
Empathy also can be an organizational superpower.
Empathy is:
Linked with effective team collaboration, reduced stress, increased morale, and more inclusive attitudes at work.
A skill that can be cultivated and developed.
A multifaceted skill through which human beings understand, show concern, and relate to each other across three dimensions—cognitive, emotional, and behavioral
Neuroscience has demonstrated that our brains are dynamic systems, constantly changing and adapting in response to the environmental stimuli to which we are exposed. Pioneering psychological research on empathy development is consistent with these findings on the plasticity of the brain. It shows that empathy is not a fixed trait that one is either born with or not; it is a skill, a capability that we all can build up and strengthen. Interventions to enhance empathy can be amazingly simple.
In the lab, it’s enough to ask people to read a story of someone’s illness and imagine how the disease affected that person’s life, for the reader to feel more empathy not only for the individual featured in the story, but also for all those afflicted by the same condition. And if instead of just reading about someone we get to live their experience more vividly through immersive virtual reality technology, the engrossing simulated environment greatly enhances our empathy for them.
Feeling supported and heard at work can make a big difference in employees’ lives. Yet, a recent survey indicates there’s a vast gulf between the empathy and support craved by employees and what those workplaces are actually providing.
And I have on occasion had the same impression.
For example, after a training I did on the empathetic response to trauma on the job, I received a phone call. The caller thanked me for the training, then hesitated, before opening up about her experience.
There’s a lot of talk about empathy in the workplace, but what does it actually look like?
https://www.linkedin.com/pulse/what-empathy-looks-like-jacob-morganConsider these two experiences I had when I was traveling for speaking events before Covid. At one event at a financial institution, I saw a scared new employee approach a senior leader and share her excitement and nervousness about working for the company. She wasn’t sure she could do the work, even though she was eager for the opportunity. The leader said he was sorry she felt overwhelmed and that he was sure she would be fine.
Taking a one-size-fits-all approach to burnout prevention won’t help. Resilient leaders make quick pivots and remain nimble. Empathetic leaders dial in to the needs of their employees and adjust to the moment.
And human-centered leaders give their companies a fighting chance to flourish in the middle of a global pandemic. This article explores how empathetic leaders are helping employees to navigate the Covid-19 pandemic in healthy ways, and how you can, too. Take our survey to share your own experience with burnout during the pandemic.
Empathy is the ability to step into someone else’s shoes, be familiar with their feelings and understand their needs. Why is empathy important in the workplace? For Richard Adefemi, a businessman, empathy in the workplace is very important for the growth and productivity of organisations. Empathy can be in both ways, for example, from employer to employee, and vice versa, but it starts first with employer to employee.
Sometimes these days, it seems as if empathy and compassion are dwindling resources, but they are our best weapon against cynicism and despair," Taylor said. "In fact, empathy and compassion are our only truly renewable resources.
"All of us here today have the means and obligation to tap this endless capacity in ourselves, in our workforce and in our society. We must use what we learned over the past 18 months and nurture the empathy to create a more just, equitable and sustainable workplace."
"Empathy means putting yourself in the place of the other, without judgment or bias, and trying to understand their unique lived experiences—the ones that shaped them and the ones that make them act and say what they do."
Now more than ever, empathy is the necessary starting point for understanding customers' emotions and behaviors, and it's a prerequisite for delivering products and services that foster brand loyalty, and in pushing the business ahead of competitors.
Empathy, for us, really started with something very fundamental, which we call 'seek, speak, and listen.'" Steps the company took for its workforce included policies to support working parents with childcare issues and setting up a racial equity task force, Caret said.
“We firmly believe that equity drives empathy, and then that drives engagement,” said British Robinson, president and CEO of the Barbara Bush Foundation for Family Literacy.
Empathy is a critical leadership skill and one needed now more than ever. The ongoing pandemic has left many workers burned out and options for employment are skyrocketing.
Emphasising empathy will help you connect with, and retain, your employees. Start practicing four key habits today.
This is what we’re discussing with Laís. She explains how empathy is the key for online communities to make sense for businesses overall:
How empathy helps startups make better products
How empathy increases user retention
How empathy helps sales through relations
Empathy drives to better and more authentic businesses that grow on their own since you’re able to speak your customers’ language and meet people where they are.
Empathy is no longer a “feel-good” element of leadership, but a strategic imperative finds the Catalyst survey, which interviewed 900 US employees working across industries.
Empathy may make a business more successful overall, according to researchers.
It’s no secret that work can be extremely stressful. Whether it’s the projects you’re dealing with or the people you’re interacting with, an overload of negative experiences can take a toll on your work performance, your mental health and even impact your personal life. When on the receiving end of rudeness at work, you’re less able to collaborate with others and far more likely to quit your job. For employers, this increase in turnover is not ideal, and can lead a business to deteriorate.
So what’s a solid plan of action to deal with difficult times in the workplace? As it turns out, empathy in the office can lead to greater individual and team satisfaction and protect against burnout. According to a study of 899 employees from Catalyst, having positive, empathetic leaders leads to significant improvements in the following areas:
Research backs empathy Research shows that empathy is a key ingredient for establishing strong professional bonds as well as maintaining healthy and harmonious personal relationships. Psychologists and Mental Health professionals too have high regard for empathy.
According to them, individuals who have high levels of empathy are more likely to function well witnessing stronger social circles, cultivate emotional bonds and have more satisfying personal relationships. Empathy is the lens through which one can have a better view of things while understanding the perspectives, needs and limitations of others in the picture. The golden rule is treating people the way you want to be treated.
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