What are we learning about leadership in crisis? A lot.
As I discussed in The Big Reset, I think there are five lessons to learn here.
First, leaders in a crisis focus on “empathy and compassion first, business second.” If you believe, as I do, in the unlimited potential of the human spirit, you understand that only by making people safe will we ever grow out of this crisis. Giving people money will help, but jawboning the stock market won’t matter. When people feel a sense of safety, trust and empowerment, growth will return.
EMPATHY IS IN DEMAND — & VR IS THERE TO HELP Like any trendy concept, empathy has its supporters and detractors.
It’s been called “the most important leadership skill,” and the “mark of a compassionate and civilised society.” It’s also been called a “poor guide to moral decision-making,” “the official marketing buzzword of 2017” and — most pithily — “bullshit.”
Despite its vagaries, empathy seems to be gaining traction as a target for training. And organizations paying money for that training are looking for more than warm fuzzies.
"When I think of innovation the word that comes mind for me is Empathy." Satya Nadella,
Satya Nadella, CEO of Microsoft, discusses the importance of collaboration in the workplace. He shares insights on how many minds are better than one, and that being empathetic to your coworkers makes everyone perform better.
Empathy can be taught Doctors have traditionally believed that curing the patient meant sharpening their knowledge of science. But research shows that “clinical empathy” has an equally strong role to play. “Oncotalk” is a course to teach doctors this often overlooked skill.
Unlike sympathy, which is defined as feeling sorry for another person, clinical empathy is the ability to stand in a patient’s shoes and to convey an understanding of the patient’s situation as well as the desire to help. While empathy courses are rarely required in medical training, interest in them is growing.
The secret to business agility lies in the ability to build empathy, establish ways of working that allow collaboration, and align employees on a clear set of common purposes and ethics, Linda Jingfang Cai suggests in her new book.
I had to teach each of my children to share. I found the best way to do this is not by coercion or fear but helping them put themselves in each other’s shoes, to have empathy for the day that they in turn needed something back. Learning to empathise and to share is a process.
We have a chance as leaders to better understand our employees’ arguments
Empathy, supported by active listening, allows above all a much better and more accurate understanding of the other person. As a result, we have a chance as leaders to better understand our employees’ arguments and thinking. This has a positive effect on the quality of decisions taken and a broader cause-and-effect analysis. This, in turn, translates into building the authority of the leader and the conviction among employees that they are actually heard.
What is Empathy? Empathy has been recognised as a concept from the earliest civilisations, and by the earliest philosophers, in some form or the other. Our understanding of empathy has dramatically deepened in recent years, due to advances in neuroscience and psychology.
Today, it is recognised that empathy is the ability to understand a person from his or her frame of reference rather than one’s own, or vicariously experiencing that person’s feelings, perceptions, and thoughts[1]. Several types of empathy have been recognised, but often, when empathy is mentioned in non-academic settings, we mean only one of these types of empathy and may even be unaware of other types of empathy.
2. Practice Empathy Empathy is probably the most valuable skill humans learn in their lifetimes. Human society relies on it, and so must company culture.
Demonstrating empathy in the workplace requires that we reserve judgment of others, expect and encourage the best of people and develop pro-social company values. A culture built on empathy has real staying power.
When AE comes around it brings these questions to the forefront, which is why now is the time to exercise our empathy muscles and prepare to implement empathetic practices when they’re needed most. Demonstrating empathy in the workplace is a skill like any other, and it needs to be practiced in a purposeful way to generate the best results.
Where can your team start? Consider integrating these tips into your AE strategy to make the most of this crucial moment.
Make face-to-face meetings a priority
Rely on HR technology to ease the process for employees.
Ensure benefits options meet your employees’ needs
Empathy facilitates inclusion and is required on all sides of the debate. It may be a bitter pill to swallow for Guardian, Le Monde or New York Times readers to contemplate empathy for Trump supporters, and for some Brexiters to fully empathise with immigrants, but that is, now, what is sorely needed. Inclusive leaders need to lead the empathy revolution. Illiberal liberalism can be just as problematic as some forms of xenophobia and jingoism.
Empathy is seen as soft, yet we are in desperate need. That does not mean we need to accept the other point of view as right, just that it may not be completely irrational. In this way, empathy is the antidote to polarisation. By being able to see a situation from someone else’s perspective, we might be able to find common ground.
Why capitalism’s cheerleaders and opponents are both wrong when they claim that capitalism is based on selfishness.
Successful Entrepreneurs Are Empathetic
There is overwhelming evidence to suggest that empathy rather than greed is the true driving force of capitalism. Empathy is the ability to recognize and understand another person’s feelings and motives. And this is the most important characteristic of successful entrepreneurs. Take Steve Jobs as an example. He came up with the iPhone and other products because he understood modern consumers’ needs and desires better than anyone else.
The same applies to Mark Zuckerberg, today one of the world’s richest people. He created Facebook because he knew better than other entrepreneurs what people wanted. Like all successful entrepreneurs, it was consumers who made Steve Jobs and Mark Zuckerberg so rich.
Today we explore Empathy in our “Cultivating your Leadership Brand” series . The purpose of this series is to provide tips, tools and resources to help you develop an effective leadership brand that drives high quality performance and allows you to bring your best self to work everyday while inspiring others to do the same!
Why is Empathy an essential component for building your leadership brand? Empathy is the ability to experience and relate to the thoughts, emotions or experience of others. Simply put, empathy is the ability to step into someone else’s shoes, be aware of their feelings, and understand their needs.
A study from Harvard Business Review found that empathetic companies (companies managed by leaders who routinely practice empathy) outperform their more callous counterparts by 20 percent. When people feel understood themselves, they are more receptive to others’ concerns—and team cohesion and collaboration follow suit. They’re also more apt to take risks, believing that they’ll be supported, rather than punished if they fail.
Cultivating a sustainable culture of active empathy is critical for any organization seeking to prevent and ultimately eradicate workplace violence using transformative change processes and understanding the three forms of empathy is key to this process.
“Cognitive Empathy” – is the ability to know how the affected person feels and what they are thinking. However, cognitive empathy on its own can cause one to become detached, cold, and show indifference rather than caring as the person tries to understand another per son’s situation without internalizing his or her own emotions.
“Emotional Empathy” – is the ability to physically feel what others feel. When we see emotions expressed, mirror neurons are fired off in our brain, which creates an echo of that state inside our minds. Emotional empathy alone can lead to the inability to manage our own emotions, cause psychological exhaustion and many times paralyze us so that we are unable to act.
“Compassionate Empathy” – is the ability not only to understand a person’s predicament and feel with them, but to move into action and help, which will bring some sort of relief, comfort, or confidence that things will get better. Compassion empathy alone can lead to persons feeling guilty or looking negatively upon themselves if they are unable to assist the person in the predicament.
Empathy is one of the biggest leadership lessons Microsoft CEO Satya Nadella learned after his son was diagnosed with cerebral palsy, he said on an episode of Linkedln’s “Hello Monday” podcast.
This experience helped Nadella better relate to his employees and understand where they’re coming from.
It’s important to remember that building empathy takes time, but it can be a great tool to build rapport with employees, he said.
Empathy – the ability to understand and share the feelings of another person – is a critical part of building emotional intelligence as well as being a powerful leadership skill. The ability to put ourselves into another person’s shoes means we understand how our actions will impact others, which in turn helps us manage our behavior according to their needs.
The importance of empathy carries over into the modern organization too. I've seen incredible change happen when executives strive to better understand the feelings and concerns of their team members, customers, vendors and other stakeholders.
In a brilliant example, new hires at Ford Motor Co. don weighted "empathy suits" that simulate what it feels like to be an expectant mother or an elderly driver. It's easy to understand how this helps them design better car experiences. This focus on understanding the needs of others has a bottom-line impact too, especially in a tight labor market. As research from Business Solver demonstrates, your team is more likely to stick around if they feel their employer exhibits empathy.
Maria Ross is the founder of Red Slice, a consultancy that advises entrepreneurs, startups, and fast-growth businesses on how to build an irresistible brand story and authentically connect with customers. She is a keynote speaker who regularly speaks to audiences on marketing and building an engaging brand story that drives growth and impact. Maria understands the power of empathy at both a brand and personal level. She is author of The Empathy Edge: Harnessing the Value of Compassion as an Engine for Success.
"When you encourage empathy among your workforce and parlay that mindset outward to customers, your company will thrive. Why? Because empathetic businesses better understand their customers and can anticipate their wants and needs - delivering solutions to the market that customers crave."
As vital as empathy is, however, it can be elusive in an app-driven world that tends to create distance between companies and their customers’ actual human experience. Compounding the challenge, many businesses now rely on data, rather than what they see and hear, to ascertain customer preferences. (More on that in a bit.)
Nevertheless, empathy remains the necessary starting point to understanding customers’ motivations, needs, desires, and behaviors, and it’s the secret sauce in delivering products and experiences that foster brand loyalty and propel the company ahead of competitors.
I‘m so happy to introduce Experience Empathy, a new way of exploring trust and transparency among Empathy and its customers and partners. It is a great opportunity to get to know Empathy.co up close, but Experience Empathy also is the best starting point for building reliable and trustworthy relationships.
Not necessarily—especially if your goal is to incorporate these practices throughout your company and make it last. This will take intention, thought, and time.
First off, clarify your intentions. Why do you want to create a more compassionate work culture? Just like every leader, team, and business differs, so too will this answer. "It's easy to say I'm too busy to touch base with intention," says Leah, "but cut that corner at your own peril. If you don't have clarity about your plans, how can you know where you're going?"
10 Ways to Practice Empathy in the Workplace As empathy may come easier for some than others, there are different ways to practice it on your team. You’ve already made the first step by clicking on this article—read on for 10 ways you can boost your team’s empathy.
When AE comes around it brings these questions to the forefront, which is why now is the time to exercise our empathy muscles and prepare to implement empathetic practices when they’re needed most. Demonstrating empathy in the workplace is a skill like any other, and it needs to be practiced in a purposeful way to generate the best results.
Where can your team start? Consider integrating these tips into your AE strategy to make the most of this crucial moment.
Make face-to-face meetings a priority
Rely on HR technology to ease the process for employees.
Ensure benefits options meet your employees’ needs
Develop skills to recognize emotions in others, and understand their perspectives, with cognitive, emotional and compassionate empathy.
Understanding other people's emotions is a key skill in the workplace. It can enable us to resolve conflicts, to build more productive teams, and to improve our relationships with co-workers, clients and customers.
But, while most of us are confident about learning new technical skills, we may feel ill-equipped to develop our interpersonal skills. And many people are self-conscious about discussing their own feelings, never mind anyone else's!
Empathy would seem to be going through a rough stretch in 2019, but it yet remains vital for how we interact with others out in the world. Without it, other people can at times seem inscrutable, particularly if we remain lost in the miasma of our own thoughts, feelings, wants and concerns.
The old aphorism of “walking a mile in someone else’s shoes” holds weight, and envisioning how others might think and feel given their own perspective and experience goes a long way towards opening our eyes to new considerations, along with asking the right questions. And for a leader, that is a particularly effective tool in connecting with and understanding the people you need to help as much as they help you.
SS: This sounds like it requires empathy: understanding technology from the user’s point of view. Is this empathetic ability something that business leaders could work on?
SN: My success depends on my customers’ success. That’s the essence of business. If we’re successful, it means we’ve somehow been able to meet the needs of customers, even their unarticulated needs. But where does that inspiration for being able to be in touch with that unmet, unarticulated need come from? It comes from empathy — that deep sense of understanding the real needs out there. It’s not, “Oh, I talked to 10 customers and I’m doing exactly what they told me to do.” It’s going deeper to understand what’s behind those words.
How does one invoke empathy? You can’t just go to work and hit the empathy button every morning: “Now I’m going to be empathetic.” Your entire life has to involve constantly pushing yourself to develop a deeper sense of empathy with those around you, recognizing that that journey never ends.
At Microsoft we’ve been trying to develop what we describe as a learning culture. Stanford University psychologist Carol Dweck wrote a famous book called Mindset, which shares a simple concept. Take two schoolchildren: one has great innate capability but is a know-it-all; the other has less innate capability but is a learn-it-all. You know how the story ends: the learn-it-all does better than the know-it-all. And that applies to CEOs, to companies and to company cultures.
The goal is to adopt that growth mindset and use it to develop a deeper sense of empathy, so that you can create those products and services that meet the unmet, unarticulated needs of your customers.
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