e-turismo

A study report by Gavin Toal and Michael Holden, Developing Business Managers Programme, Ulster University, 2016.

Accessible Tourism is a relatively new phenomenon within the tourism market as a whole.

This study looks at evidence to see if Northern Ireland can benefit economically by promoting itself as an accessible destination.

Matthias FEKL, Secrétaire d'Etat chargé du Commerce extérieur, de la Promotion du tourisme et des Français de l'étranger et Martine PINVILLE, Secrétaire d’Etat chargée du Commerce, de l'Artisanat, de la Consommation et de l'Economie sociale et solidaire, se félicitent des conclusions de la dernière étude mesurant la satisfaction des clientèles touristiques, qui confirment les progrès enregistrés par la France grâce à la mobilisation de l’ensemble des acteurs du tourisme et du Gouvernement.

Hardly a day goes by without new guidelines on succeeding in digital marketing. Here are four stories we’re following to help DMOs stay up to date in the digital world:

Why Your DMO Needs Digital Influencers

More than ever, consumer loyalties belong to influential online personalities. It takes time and energy to identify an influencer whose coverage aligns seamlessly with your destination’s messaging, but the resulting endorsement is invaluable.

Three Tips to Master Mobile Email Marketing

Email marketing is a communications staple for DMOs. In a world where more than 50 percent of emails are opened on mobile devices, be sure you’re following these three steps to ensure an engaged mobile audience: Revisit your newsletter’s layout, craft tight copy and be careful with coding.