Big data plays a big role at Pinterest. With more than 30 billion Pins in the system, we’re building the most comprehensive collection of interests online. One of the challenges associated with building a personalized discovery engine is scaling our data infrastructure to traverse the interest graph to extract context and intent for each Pin.
We currently log 20 terabytes of new data each day, and have around 10 petabytes of data in S3. We use Hadoop to process this data, which enables us to put the most relevant and recent content in front of Pinners through features such as Related Pins, Guided Search, and image processing. It also powers thousands of daily metrics and allows us to put every user-facing change through rigorous experimentation and analysis.
In order to build big data applications quickly, we’ve evolved our single cluster Hadoop infrastructure into a ubiquitous self-serving platform.
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Interesting to see that Pinterest architecture is similar to ours. At Scoop.it we don't have that much data, but we have the same challenge.
Should I conclude that quantity doesn't matter, only quality ?