Get Started for FREE
Sign up with Facebook Sign up with X
I don't have a Facebook or a X account
 Your new post is loading...
Your new post is loading...
Scoop.it!
The importance of e-detailing today's marketing environment? A study by Verispan in 2007 showed 80 percent of physicians to participate in e-detailing initiatives, even more telling, 20 percent of doctors have totally replaced ... Via eMedToday 
Scoop.it!
SAS is sponsoring the ongoing support and management of a globally accessible private cloud where the pharmaceutical industry can securely collaborate around anonymized clinical trial information. Via Pharmacomptoir / Corinne Thuderoz
Scoop.it!
From
stwem
The era in which pharma could expect to be able to speak of 'multi-channel marketing', 'closed loop marketing', 'sales force effectiveness', or 'market access' without being called out as to their ... Via Lionel Reichardt / le Pharmageek
Scoop.it!
Alors que le modèle traditionnel de l'industrie pharmaceutique s'essouffle, apparaissent de nouvelles solutions thérapeutiques, dans lesquelles les technologies numériques jouent un rôle central. Une planche de salut pour les labos. Via Julie Thudin
Scoop.it!
eMedToday's curator insight,
June 6, 2013 8:24 PM
Adherence is a massive problem for Pharmas. This is intereting app which address the adherence problem. Could you incorporate this app within the frame work of a e detailing solution for doctors and patients. The answer: yes
Scoop.it!
Cambridge Marketing College's curator insight,
May 29, 2013 3:40 AM
Interesting case study into Socail media in Pharma sector
eMedToday's curator insight,
June 3, 2013 8:40 PM
Where is your Pharma on this ranking. Again, part of the overall mult channel strategy for Pharmas
Scoop.it!
Analyzing patient-centric trends – what customers want and do – can both identify and solve their problems, boosting medication adherence and companies’ revenues. Via Philippe Marchal
Scoop.it!
Serrer la main d'un industriel de la pharmacie revient aujourd'hui à se commettre avec Satan. Que doivent penser les employés de ces firmes qui travai... Via Guillaume de DURAT, catherine cerisey
Martine Castro's comment,
May 24, 2013 7:49 AM
un nouveau rôle pour les industriels de la santé :c'est bien là l'enjeu !
Scoop.it!
Pharma gets social Novartis has content, but no engagement - Articles In his latest article, Daniel Ghinn takes a look at Novartis' social media channels and questions whether there is a missed opportunity for the pharma company as it is not using... Via Olivier Delannoy
eMedToday's curator insight,
May 17, 2013 8:07 PM
Summary statement
"For Novartis, the message is highly controlled. If in the past, pharma communication was a one-way dialogue via glossy brochures with little opportunity for stakeholders to respond, the digital age of healthcare engagement appears to have bypassed Novartis, at least as far as its corporate communications activities go"
Pharma need to enter the patient engagement. One recent quote
" Patient Engagement is the Bigest BlockBuster Drug of the Century"
Scoop.it!
Today’s patients are empowered and connected – living as much in the digital world as the “real” world. It isn’t easy to engage healthcare customers in soci... Via Olivier Delannoy
eMedToday's comment,
April 18, 2013 11:24 PM
Interesting example of getting it right. The key is patient engagement around a target disease or problem
Sven Awege's comment,
April 20, 2013 5:41 AM
They are building great insights too along the way through listening to the community. That will certainly be fed through into the more traditional marketing material ;-)
Scoop.it!
À l'heure où de nombreuses entreprises se lancent dans l'aventure du web social, 44 % des entreprises du secteur pharmaceutique se tiennent encore à l'écart des réseaux sociaux. Tandis que les...
Scoop.it!
La société de services Quintiles vient d'être récompensée pour ses communications numériques par deux prix « Internet Advertising Competition » (IAC) : l’un récompensant son site Internet d’entreprise, Quintiles.com et l’autre son site pédagogique...
|
Scoop.it!
Inspire, which builds and maintains online patient communities, has enlisted industry and advocacy leaders to create a peer-to-peer support community for those affected by pancreatic neuroendocrine... Via Alex Butler
Scoop.it!
Real time data for pharma market researchers (10 Digital Marketing Ideas You Can Use in the #Pharma Space: http://t.co/1XG08g7blC #IDSD) Via eMedToday, Lionel Reichardt / le Pharmageek
eMedToday's curator insight,
July 1, 2013 5:43 AM
Take away. Use mobile to send content of useful information to your customer
Scoop.it!
Le visiteur médical connecté Dans un contexte inédit de retournement du marché et de contraintes réglementaires croissantes, les laboratoires pharmaceutiques doivent repenser leur stratégie produit et faire évoluer en profondeur les modes de communication...
Scoop.it!
Alors que le modèle traditionnel de l'industrie pharmaceutique s'essouffle, apparaissent de nouvelles solutions thérapeutiques, dans lesquelles les technologies numériques jouent un rôle central. Une planche de salut pour les labos. Via Julie Thudin, Isabelle Delignière-Léglise
Scoop.it!
Discover 7 ways to create an effective mobile website to market your mHealth business (7 Ideas to Create the Best Mobile Website for your #mHealth Company http://t.co/FTKr9d4BMV)... Via eMedToday, Lionel Reichardt / le Pharmageek, Isabelle Delignière-Léglise
eMedToday's curator insight,
June 7, 2013 8:24 PM
Most Pharmas do not have mobile sites. Good advise for design
Scoop.it!
As the pharmaceutical industry reorganizes to seize the digital challenge, many are watching to understand how this heavily regulated industry is navigating this new course. In our perspective, Sanofi is definitely a company to watch, with some exciting digital assets already to their credit. Via Philippe Marchal
eMedToday's curator insight,
May 25, 2013 9:57 PM
Impressive current strategy for digital. Here are five pillars
five pillars: Create a Digital Business Leader (DgBL) role in each country Integrate digital as part of the mix in brand planning Define and track digital KPIs linked to digital objectives Develop digital skills through the organisations by creating a ‘Digital Academy’ Implement a European digital platform
Scoop.it!
What if you build a great online eDetailing portal and then nobody shows up? That is the quagmire awaiting most drug companies as they shift money into digital marketing. At the heart of this shi... Via Philippe Marchal
eMedToday's curator insight,
May 22, 2013 9:08 PM
What do Physicians want: Physicians expressed a strong desire for more websites designed specifically for healthcare professionals.86% wanted more disease-state websites designed specifically for healthcare professionals.77% wanted more product/branded websites designed for healthcare professionals.eSampling continues to have high demand, with 85% of respondents wanting more availability of eSampling.
They do not want “ canned” sale calls
Scoop.it!
Among social media channels, healthcare execs are most comfortable with YouTube and least comfortable with Twitter, a survey suggests. Via Philippe Marchal
Scoop.it!
Mark Senak at Eye on FDA published a detailed white paper about the regulatory issues of pharma communications in social media. This white paper with the practical open access guide we published a ... Via Nikos Papaioannou
Scoop.it!
Les contraintes réglementaires qui pèsent sur la communication des laboratoires pharmaceutiques sont fortes. Ils sont aujourd’hui à la recherche de nouvelles stratégies pour porter leur message...
Scoop.it!
Originating in 2009, the photo-based social media site Pinterest is quickly becoming a top choice for social media in the pharmaceutical industry Via Philippe Marchal
|
The importance of e-detailing today’s marketing environment? A study by Verispan in 2007 showed 80 percent of physicians to participate in e-detailing initiatives, even more telling, 20 percent of doctors have totally replaced e-detailing for personal sales calls. More and more Big Pharma is taking note.