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Serrer la main d'un industriel de la pharmacie revient aujourd'hui à se commettre avec Satan. Que doivent penser les employés de ces firmes qui travai... Via Guillaume de DURAT, catherine cerisey 
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Pharma gets social Novartis has content, but no engagement - Articles In his latest article, Daniel Ghinn takes a look at Novartis' social media channels and questions whether there is a missed opportunity for the pharma company as it is not using... Via Olivier Delannoy
eMedToday's curator insight,
May 17, 2013 8:07 PM
Summary statement
"For Novartis, the message is highly controlled. If in the past, pharma communication was a one-way dialogue via glossy brochures with little opportunity for stakeholders to respond, the digital age of healthcare engagement appears to have bypassed Novartis, at least as far as its corporate communications activities go"
Pharma need to enter the patient engagement. One recent quote
" Patient Engagement is the Bigest BlockBuster Drug of the Century"
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Today’s patients are empowered and connected – living as much in the digital world as the “real” world. It isn’t easy to engage healthcare customers in soci... Via Olivier Delannoy
eMedToday's comment,
April 18, 2013 11:24 PM
Interesting example of getting it right. The key is patient engagement around a target disease or problem
Sven Awege's comment,
April 20, 2013 5:41 AM
They are building great insights too along the way through listening to the community. That will certainly be fed through into the more traditional marketing material ;-)
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À l'heure où de nombreuses entreprises se lancent dans l'aventure du web social, 44 % des entreprises du secteur pharmaceutique se tiennent encore à l'écart des réseaux sociaux. Tandis que les...
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La société de services Quintiles vient d'être récompensée pour ses communications numériques par deux prix « Internet Advertising Competition » (IAC) : l’un récompensant son site Internet d’entreprise, Quintiles.com et l’autre son site pédagogique...
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It’s time to tackle the proverbial elephant in the room –lifestyle change. When I was doing my field work in ... Via Alex Butler
Franklin Delano Williams's curator insight,
March 22, 2013 10:28 AM
Our Frontier Medicine Better Health Partnership will be testing this out with our partnering Critical Access Hospitals in Montana
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La collecte de données personnelles par les entreprises lors de l'utilisation d'une application suscite de l'inquiétude de la part de leurs utilisateurs.
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A presentation delivered by Dan Baxter (@DanBax76) at the Irish Pharma Managers association meeting October 11th 2012. Via Antoine POIGNANT, MD
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![How do we create digital pharma representatives? | [ e-PHARMArketing.com ] | Digital Pharma news | Scoop.it](https://img.scoop.it/HdylBOSyZRhMTLZioq3gnTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
See on Scoop.it - Pharma, Reps, iPads & TabletsA presentation delivered by Dan Baxter (@DanBax76) at the Irish Pharma Managers association meeting October 11th (How do we create digital pharma representatives? Via Thierry Geufroi, Antoine POIGNANT, MD
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As mobile use grows, mobile marketing opportunities are increasing right along with it. Here are five key tips to consider while planning your mobile marketing [...]
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What if you build a great online eDetailing portal and then nobody shows up? That is the quagmire awaiting most drug companies as they shift money into digital marketing. At the heart of this shi... Via Philippe Marchal
eMedToday's curator insight,
May 22, 2013 9:08 PM
What do Physicians want: Physicians expressed a strong desire for more websites designed specifically for healthcare professionals.86% wanted more disease-state websites designed specifically for healthcare professionals.77% wanted more product/branded websites designed for healthcare professionals.eSampling continues to have high demand, with 85% of respondents wanting more availability of eSampling.
They do not want “ canned” sale calls
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Among social media channels, healthcare execs are most comfortable with YouTube and least comfortable with Twitter, a survey suggests. Via Philippe Marchal
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Mark Senak at Eye on FDA published a detailed white paper about the regulatory issues of pharma communications in social media. This white paper with the practical open access guide we published a ... Via Nikos Papaioannou
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Les contraintes réglementaires qui pèsent sur la communication des laboratoires pharmaceutiques sont fortes. Ils sont aujourd’hui à la recherche de nouvelles stratégies pour porter leur message...
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Originating in 2009, the photo-based social media site Pinterest is quickly becoming a top choice for social media in the pharmaceutical industry Via Philippe Marchal
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La relation entre industriels du monde de la santé, les patients, leurs familles et entourages ainsi que les régulateurs et autres institutions ne cesse...
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Digital marketing is evolving and changing day to day. What was true yesterday is not necessarily true today plus the hype around digital marketing trends often is bigger than the reality of ROI. ... Via Isabelle Delignière-Léglise
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A book for pharmaceutical and healthcare marketers (and other pharma folk we're sure) that is called Digital Unlocked – A Beginner's Guide to Digital Pharma. Some of you may not consider yourselves 'beginners', but there's something here to learn for everyone, something to challenge your thinking and something to help.
If you're not a regular tweeter, find the thought of comments appearing on your blog terrifying, or simply don't know what half the new words being bandied around mean, then fear not, this guide will help you walk the path of digital and emerge confident and sufficiently knowledgeable to work on a campaign or activity. Via ehealthgr, Lionel Reichardt / le Pharmageek
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21% des français n'ont plutôt pas confiance dans les produits de l'industrie pharmaceutique. Depuis le scandale du Vioxx et plus récemment du
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Fausse bonne nouvelle. En novembre 2011, le cabinet d’études Evaluate Pharma nous apprenait que Sanofi était en passe de devenir...
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si vous êtes abonnés aux Echos^^