Digital Pharma news

Actually Pharma often has a clear goal for why it wants to work with online communities, which is a good start.  The issue, perhaps unsurprisingly is that the goal is often self-serving.  Exciting for the Pharma company, less so for the HCPs.

Real time data for pharma market researchers (10 Digital Marketing Ideas You Can Use in the #Pharma Space: http://t.co/1XG08g7blC #IDSD)

Le visiteur médical connecté Dans un contexte inédit de retournement du marché et de contraintes réglementaires croissantes, les laboratoires pharmaceutiques doivent repenser leur stratégie produit et faire évoluer en profondeur les modes de communication...

Alors que le modèle traditionnel de l'industrie pharmaceutique s'essouffle, apparaissent de nouvelles solutions thérapeutiques, dans lesquelles les technologies numériques jouent un rôle central. Une planche de salut pour les labos.

Discover 7 ways to create an effective mobile website to market your mHealth business (7 Ideas to Create the Best Mobile Website for your #mHealth Company http://t.co/FTKr9d4BMV)...

As the pharmaceutical industry reorganizes to seize the digital challenge, many are watching to understand how this heavily regulated industry is navigating this new course. In our perspective, Sanofi is definitely a company to watch, with some exciting digital assets already to their credit.

One research firm thinks that pharma companies' app have been too niche, not designed with best practices in mind and not integrated with companies' core business.

Dinesh Chindarkar, Co-founder, MediaMedic Communications elucidates about eDetailing – where technology and graphics, married with rich content, come to the rescue of mundane communication. Detailing has always been the backbone of doctors’ communication with the pharma industry for over the last three to four decades. This print tool, though has undergone quality improvements in terms of its content, visual appeal, some added gimmicks etc; all these have been value-adds within the box. Nothing has challenged it so far.

With the advent of technology, video content, graphics, motion and interactivity, and newer digital tools are challenging this visual aid and redefining communication. This version of detailing adds an ‘e’ of electronic to it, making it completely different from the current mode of communication. A different form of eDetailing is one where communication is sent to doctors on the PC without a personal interaction. But we are talking of eDetailing in the context where the electronic detailing aid is used by the sales rep in person-to-person call.

The objective of having a rich, content – driven conversation with the doctor, so as to discuss about newer medical advances, sharing updated information and help him make the right decision for prescription can be achieved using eDetailing. All this can be done weaving the brand within the conversation rather than the brand dominating the communication.

SAS is sponsoring the ongoing support and management of a globally accessible private cloud where the pharmaceutical industry can securely collaborate around anonymized clinical trial information.

The era in which pharma could expect to be able to speak of 'multi-channel marketing', 'closed loop marketing', 'sales force effectiveness', or 'market access' without being called out as to their ...

Alors que le modèle traditionnel de l'industrie pharmaceutique s'essouffle, apparaissent de nouvelles solutions thérapeutiques, dans lesquelles les technologies numériques jouent un rôle central. Une planche de salut pour les labos.