Digital Pharma news

La collecte de données personnelles par les entreprises lors de l'utilisation d'une application suscite de l'inquiétude de la part de leurs utilisateurs.

A presentation delivered by Dan Baxter (@DanBax76) at the Irish Pharma Managers association meeting October 11th 2012.

As mobile use grows, mobile marketing opportunities are increasing right along with it. Here are five key tips to consider while planning your mobile marketing [...]

La montée en puissance du numérique n'épargne pas le domaine de la santé.

Liste de réalisations innovantes de la part de l'industrie pharmaceutique dans le digital.

Learn which pharmaceutical companies have taken the leap and are using Pinterest for corporate reputation, recruitment and disease awareness.

Fausse bonne nouvelle. En novembre 2011, le cabinet d’études Evaluate Pharma nous apprenait que Sanofi était en passe de devenir...

Cet article est le troisième et dernier d’une série consacrée à l’utilisation du digital au sein de l’industrie pharmaceutique au cours des dernières années. Mon le premier billet sur la pharma et ...

Cegedim’s annual industry survey, 2012 US Pharma Insights, reveals that while more pharma companies are using social media and mobile platforms to enhance their sales and marketing initiatives, budgets did not reflect an increase in social media spend. Internal alignments are also shifting, with more people citing executive management as the main sponsors of investment in new technology platforms rather than traditional IT departments.

Pharma employees have more readily embraced key social media venues in the past year, with 96% of participants present on LinkedIn, 70% on Facebook, and 37% on Twitter, compared to 54%, 32%, and 9% in 2011, respectively. Together, they account for an average 36% increase in use of these platforms. While social media use among survey respondents have shot up, budgets fail to reflect an enthusiasm for such exploits: 29% of companies spent less than 5% of their budgets on social media in 2011 and 50% have spent only that much in 2012; spend in the 5-10% range increased by a mere one percent and declined in the 10% and beyond range by an average of 4.5%. Overall, it means that while more companies are participating in the medium, as companies engage they tend to spend the same or less.

Another interesting find in this survey is that companies have undergone a marked shift in priorities. Compared with 29% the previous year, 55% of participants cite strategy/business planning/business development as the primary driver of business model and process change. Marketing/brand teams, commercial operations and regulatory/compliance all saw declines in the neighborhood of 11% in terms of leading the pace of change. This aligns with executive management being seen as the primary driver of technology changes, growing from 28% to 46% in 2011, in contrast to IT’s decline in influence, sliding from 28% to 18%. What is clear here is that the imperative for a more robust technological infrastructure comes from those with the primary role in allocating capital investment and assessing budget spend.