Contemporary Challenges in Marketing

Our annual forecast of 100 trends to watch in the coming year.

There is chatter that automation will unleash a new Industrial Revolution. Anyone who thinks so should take a second look at today's very different political and economic conditions, Edward Chancellor writes.

Measures of well-being have often been found to rise with log (income). Kahneman and Deaton [Proc. Natl. Acad. Sci. U.S.A. 107, 16489–93 (2010)] reported an exception; a measure of emotional well-being (happiness) increased but then flattened somewhere between $60,000 and $90,000. In contrast, Killingsworth [Proc. Natl. Acad. Sci. U.S.A. 118, e2016976118 (2021)] observed a linear relation between […]

Each year the Economist Intelligence Unit (EIU) compiles a list of what it sees as the top ten global risk scenarios that could reshape the global economy in the coming year. As well as looking at …

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Although widespread adoption of the metaverse may take some time, leading brands are already rewriting the rules of marketing.

Strategic futures analysis techniques This section (see the menu in the right hand sidebar) contains details on techniques we use to support workshops on Horizon Scanning for Strategy and Policy De…

In today's context, a resilient and competitive business model must optimize for both business and environmental/societal value. Gauge your model against the six dimensions of E/S impact.

Social media has been a boon and a bane during the pandemic—helping many keep up on health updates and stay connected with friends and family, but also spreading a raft of misinformation.

To better understand the impact of COVID-19 on social media use, Wunderman Thompson teamed up with th

Carbon colonialism is the unequal distribution of the burdens and benefits associated with addressing climate change and the transition to a low-carbon economy. A parallel to historical colonialism, where power imbalances and exploitation were prevalent, carbon colonialism suggests that developed...

It can be useful to talk about generations, but generational categories are not scientifically defined and labels can lead to stereotypes and oversimplification.

Microsoft believes a multimodal approach paves the way for human-level AI.

AI initiatives at many organizations are too small and too tentative. They never get to the only step that can add economic value—being deployed on a large scale. Testing the waters may deliver valuable insights, but it probably won’t be enough to achieve true transformation. A pilot program or experiment can take you only so far. The authors have identified 30 companies that have gone all in on AI—and achieved success—as well as 10 actions those companies took to become successful AI adopters: (1) Know what you want to accomplish. (2) Work with an ecosystem of partners. (3) Master analytics. (4) Create a modular, flexible IT architecture. (5) Integrate AI into existing workflows. (6) Build solutions across the organization. (7) Create an AI governance and leadership structure. (8) Develop and staff centers of excellence. (9) Invest continually. (10) Always seek new sources of data. In other words, you need to be aggressive enough with AI that the technology eventually transforms every aspect of your business.

58% of U.S. adults say they do not believe “we are living in the end times” – the destruction of the world as we know it.

Projections show the global population will surpass 8 billion people on November 15, and in 2023, India is expected to surpass China to become the world’s most populous nation. It was only 11 years ago that the world reached the last billion; these milestones generate considerations of resource allocation, food security, climate change, and more.

At the root of our environmental crisis is the simple reality that we are asking more of our planet than it can provide, and producing more waste and emissions than it can handle. If we’re to fix this crisis and ensure a decent future for ourselves and the natural world, that has to change.

Plus, sleeping sickness eliminated in Equatorial Guinea, paid parental leave improving, road deaths declining, landmark plastic legislation in California, and a surprising announcement on EVs from Ferrari.

The net-zero transition has created an emerging growth opportunity for the environment and the economy alike. Companies that move quickly and decisively are poised to benefit the most.

From energy conservation to recycled materials, industries are reinventing themselves to become part of a more sustainable future. The next wave of sustainable innovation? Recaptured carbon. Consumers are now wearing, spraying and washing with products made from recaptured CO2.

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Would you pay two percent more for the carbon-neutral version of the products you buy and use every day? In this innovative talk, climate pathfinder Jens Burchardt walks us through the costs and considerations of producing planet-friendly products -- from creation to purchase -- and explains why curbing climate change doesn't have to break the bank. It's an inspiring demonstration of how the barriers to a greener world may not be as insurmountable as we think.