Contemporary Challenges in Marketing
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Contemporary Challenges in Marketing
Trends that will impact on Business
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Techniques

Techniques | Contemporary Challenges in Marketing | Scoop.it
Strategic futures analysis techniques This section (see the menu in the right hand sidebar) contains details on techniques we use to support workshops on Horizon Scanning for Strategy and Policy De…
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Heat Health Risks

The Global Heat Health Information Network is an independent, voluntary, and member-driven forum of scientists, practitioners, and policy makers focused on improving capacity to protect populations from the avoidable health risks of extreme heat in a changing climate. Learn more about us.
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Very interesting website referred to in FT article today about Future of Work and heat . 
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How to Tell If Your Business Model Is Creating Environmental and Societal Benefits | BCG

How to Tell If Your Business Model Is Creating Environmental and Societal Benefits | BCG | Contemporary Challenges in Marketing | Scoop.it
In today's context, a resilient and competitive business model must optimize for both business and environmental/societal value. Gauge your model against the six dimensions of E/S impact.
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Pandemic Social Media

Pandemic Social Media | Contemporary Challenges in Marketing | Scoop.it
Social media has been a boon and a bane during the pandemic—helping many keep up on health updates and stay connected with friends and family, but also spreading a raft of misinformation.

To better understand the impact of COVID-19 on social media use, Wunderman Thompson teamed up with th
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Powering the Innovation Flywheel in the Digital Era

Powering the Innovation Flywheel in the Digital Era | Contemporary Challenges in Marketing | Scoop.it
It’s time for market leaders to take a page from the digital-native playbook and create a new source of competitive advantage—through innovation at speed and at scale.
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Many in U.S., Western Europe Say Their Political System Needs Major Reform | Pew Research Center

Many in U.S., Western Europe Say Their Political System Needs Major Reform | Pew Research Center | Contemporary Challenges in Marketing | Scoop.it
In the U.S., concerns about political corruption are especially widespread. Two-in-three Americans agree that the phrase “most politicians are corrupt” describes their country well.
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New gaming frontiers

New gaming frontiers | Contemporary Challenges in Marketing | Scoop.it
A record $56.9 billion was spent on gaming in 2020 in the United States, marking a 27% increase from 2019, according to the NPD Group. By 2024, the consumer gaming industry is expected to reach a value of $198 billion—not including sales from hardware and devices, research from consulting fir
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Interesting future view , where gaming, conferences and entertainment combine .
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Full COVID-19 vaccine courses could be available for the entire global adult population by the end of 2021 | McKinsey & Company

More than 14 billion doses (including 2020 doses) are planned for 2021, enough for six billion individuals--assuming that all innovators’ vaccines are successful and require two doses.
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The Serial Innovation Imperative

The Serial Innovation Imperative | Contemporary Challenges in Marketing | Scoop.it
Facing turbulent and fast-changing markets, innovators need a well-tuned innovation system that can spot emerging product, service, and business model opportunities—and then rapidly develop and successfully scale them—over and over again.
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Covid-19 Has Upended Business. Which Trends Will Stick? | Bain & Company

Covid-19 Has Upended Business. Which Trends Will Stick? | Bain & Company | Contemporary Challenges in Marketing | Scoop.it
Businesses can use four tools to forecast the turning point for new technologies and trends.
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20 striking findings from 2020

20 striking findings from 2020 | Contemporary Challenges in Marketing | Scoop.it
As 2020 draws to a close, here are 20 striking findings from our studies, covering notable trends that emerged during the year.
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Michael Phillips Moskowitz, founder and CEO, AeBeZe Labs

Michael Phillips Moskowitz, founder and CEO, AeBeZe Labs | Contemporary Challenges in Marketing | Scoop.it
Over the past few years, social media and digital content consumption have been linked to everything from depression to anxiety to isolation. But what if digital content could make you feel better, not worse?

Lately, scientists and researchers have been turning to screens to administe
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IPCC WGI Interactive Atlas

IPCC WGI Interactive Atlas | Contemporary Challenges in Marketing | Scoop.it
IPCC Assestment Report 6 Atlas
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The Interactive map really brings the IPCC report to life . 
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Creative carbon capturing

Creative carbon capturing | Contemporary Challenges in Marketing | Scoop.it
From energy conservation to recycled materials, industries are reinventing themselves to become part of a more sustainable future. The next wave of sustainable innovation? Recaptured carbon. Consumers are now wearing, spraying and washing with products made from recaptured CO2.

Unilever i
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Jens Burchardt: How we can curb climate change by spending two percent more on everything | TED Talk

Would you pay two percent more for the carbon-neutral version of the products you buy and use every day? In this innovative talk, climate pathfinder Jens Burchardt walks us through the costs and considerations of producing planet-friendly products -- from creation to purchase -- and explains why curbing climate change doesn't have to break the bank. It's an inspiring demonstration of how the barriers to a greener world may not be as insurmountable as we think.
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Historical Rankings of the 50 Most Innovative Companies | BCG

Historical Rankings of the 50 Most Innovative Companies | BCG | Contemporary Challenges in Marketing | Scoop.it
BCG started publishing an annual innovation report—with its list of the 50 companies most admired by global innovation executives—in 2005. Explore the changing rankings and the rich history of innovation thought leadership.
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With The Aldrich Care Boxes, A Museum Proposes A Radical New Model

With The Aldrich Care Boxes, A Museum Proposes A Radical New Model | Contemporary Challenges in Marketing | Scoop.it
Available to rent for a week for free, the Aldrich Care Boxes contain five artworks by contemporary artists .
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11 Ways the Pandemic Will Change Travel in the Future

11 Ways the Pandemic Will Change Travel in the Future | Contemporary Challenges in Marketing | Scoop.it
Traveling in 2021 and beyond is going to look a little different. While spontaneous, carefree adventures may be on hold for a while, technology has stepped in to make the overall traveling experience smoother and a lot more convenient. From autonomous vehicles and augmented reality guides, smart hotels, and high-tech gadgets, these are some forward-thinking innovations we hope to be embracing soon.
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Home —

Home — | Contemporary Challenges in Marketing | Scoop.it
TreeSisters is a UK registered social change and reforestation charity that places tropical forest restoration into everyone’s hands. Through individuals and businesses that give back to Nature every month, TreeSisters has so far funded the planting of over 15 million trees across 12 locations in Brazil, Borneo, Cameroon, India, Kenya, Mozambique, Madagascar, Nepal and West Papua.
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Very interesting company
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Rebuilding lives and livelihoods after COVID-19 | McKinsey

Rebuilding lives and livelihoods after COVID-19 | McKinsey | Contemporary Challenges in Marketing | Scoop.it
To America’s leaders, innovators, and changemakers: The postwar recovery offers lessons on how to be better, rebuilding lives and livelihoods after COVID-19.
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Predicting Consumer Demand in an Unpredictable World

Predicting Consumer Demand in an Unpredictable World | Contemporary Challenges in Marketing | Scoop.it
Don’t abandon forecast modeling. Just change how you do it.
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I’ll take the healthy food, with a side of values and purpose | McKinsey & Company

I’ll take the healthy food, with a side of values and purpose | McKinsey & Company | Contemporary Challenges in Marketing | Scoop.it
Grocery shoppers’ preference for healthy food has been on the rise through the pandemic.
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Social trust around the world differs by age, education

Social trust around the world differs by age, education | Contemporary Challenges in Marketing | Scoop.it
A median of 62% of adults across the 14 countries surveyed this summer generally believe most people can be trusted.
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