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Scooped by Martin (Marty) Smith
July 30, 2012 1:01 AM
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22 Beautiful Portfolio Websites To Inspire You, Me And Lee

22 Beautiful Portfolio Websites To Inspire You, Me And Lee | Must Design | Scoop.it

From time to time, we like to showcase how designers and studios are presenting their work.

Marty Note
When I need inspiration I look at design, just pure design. Design is a palette cleanser. It shakes the assumptions out, when it is good, or moves you to change ever so slightly. These designs are great cleansers since they strive for design's most pure source - impact, statement and connection.

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Rescooped by Martin (Marty) Smith from AtDotCom Social media
July 28, 2012 4:29 PM
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Why Monotype Is A Curation Rock Star from @RobinGood

Why Monotype Is A Curation Rock Star from @RobinGood | Must Design | Scoop.it

Robin Good: "Would you like to join a select group of designers from around the world to curate what you would consider fonts from our Monotype collection for use in editorial publishing?"


This is what James Fooks-Bale, from Monotype (the largest type foundry out there) initially wrote to Mario Garcia. The email went out also to several other designers around the world, who were all invited to participate in curating a set of type collections to inspire and help designers re-discover what fonts and typefaces to use for their next project.


"The unique challenge of this project was developing type palettes.


Each set of type families had to make sense for the hypothetical publications we proposed.


But the families in each palette also had to complement each other: in finish, attitude, or historical reference.


It was not about selecting interesting typefaces, but choosing those that could work as part of a system..."


Monotype calls these curated sets of typographic faces "collections" and it describes their function and meaning as: "The Monotype Collections are a series of personal font selections curated from the Monotype library by leading figures in the print and digital design worlds.


Each one takes a theme that corresponds to real-life briefs or trends, such as Heritage, Publishing, Branding or Web Fonts, and all fonts selected by our curators are available to license from Monotype.


...


The sheer volume of font options now available to designers and creative directors can be daunting and time-consuming to explore, leading designers to settle for tried-and-trusted go-to fonts.


The purpose of the collections is to widen their palette, and offer a range of entry points to the Monotype library, which contains thousands of fonts covering every application, and has its origins in the late 19th century.


The Collections contrast contemporary alternatives and reveal hidden gems from the archives, and invite designers to delve deeper."


This is a great example of how curation can be used to market, inspire and help great artists discover and re-discover tools they may have not been using for a while.


Fascinating. Innovative. Inspiring. 9/10


Marty Note
Agree with Robin 100%. Type is such a BEAR and so easy to do WRONG. The more perspective we gain from peers the easier it is to solve difficult problems like how to use type. The real innovation here is forming up a tribe of highly influential advocates to share their favorite groups of typefaces. By forming something similar to what my team and I called our "buzz team" in my last job Monotype creates dual benefit.

Monotype's "buzz team" helps them hear direct feedback from a group of highly influential designers AND those designers go out into the world and advocate for Monotype (the more valuable of the two interactions if you ask me but hard to get the one without the other).

Robin's note is insightful too. Monotype isn't asking their designers to CREATE new type faces only to share their favorite groups of existing type. They are asking for Curation As A Product. We've been so stuck in the idea of product as things, as physical objects, we may be missing a dramatic and important market change - process as product.


Product as process, product as curaton, product as something much more ethereal, magical, gentle and kind feels like where we are thanks in no small measure to curation of the growing infinity of UGC (User Generated Content). This idea of "product" as bigger than past definitions, something Robin just helped me see with this Scoop, fits with Social Media's Magic Feedback Loops (http://www.atlanticbt.com/blog/social-medias-magic-loops/ ), a post I just wrote for Atlantic BT's blog.

The idea of THEM and US is what is fading fast. Monotype's intelligent use of that information is inspiratoinal and Robin's take is as accurate and helpful as always :). M

Full story + samples from all curated sets: http://www.garciamedia.com/blog/articles/the_page_is_the_stage_curating_a_monotype_type_collection




Via Robin Good, John van den Brink
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Rescooped by Martin (Marty) Smith from Content Curation World
July 26, 2012 11:25 PM
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Visual Curation: A Bi-Weekly Color-Themed Pantone Collage by Trendland Magazine

Visual Curation: A Bi-Weekly Color-Themed Pantone Collage by Trendland Magazine | Must Design | Scoop.it

Robin Good: A great example of visual curation at work. Trendland magazine features "Curating the Curated: Seafoam" a color-themed collage of inspiring and unique images based on Pantone 18-5315TPX - Bayberry. 


The curated collage is "refreshed" every Tuesday and Friday with a new color-theme.


Original curated collage: http://trendland.com/curating-the-curated-seafoam/


Check out also Trendland visual boards on Pinterest: http://pinterest.com/trendland/


Marty Visual Curation Note
Cool way to create perspective and a sense of he possibilites of a color you (meaning me) may have overlooked. :).M




Via Robin Good
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Scooped by Martin (Marty) Smith
July 24, 2012 6:02 PM
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Gamification Goes Mainstream [infographic]

Gamification Goes Mainstream [infographic] | Must Design | Scoop.it

Over the past year we have watched gamification grow in popularity. With each company that implements gamification, the term seems to gain ground in becoming recognized as a successful solution to engagement and loyalty problems online. Gamification was even short listed for word of the year in Oxford’s Dictionary 2011.

 

We decided to recognize the growing popularity and success of gamification and its implementations in this infographic below (because let’s face it, everything is better as an infographic).You can read more about it’s success on Forbes or ReadWrite Enterprise. A HUGE thanks to Matt Shobe and Chad Jacobson for their work on this!..

Marty Note
YES! Love it when a plan comes together. Designers take note. My Gamificaiton paper: http://www.atlanticbt.com/blog/gamification-white-paper-atlanticbt/

:). M

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Scooped by Martin (Marty) Smith
July 22, 2012 10:23 PM
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The emerging Semantic Web Will Change Web Design

The emerging Semantic Web Will Change Web Design | Must Design | Scoop.it

The Semantic Web as made real with lightweight means such as LOD and Microforms means that an inclusive, broad knowledge of who we are may finally be at hand.

Marty Note
The Semantic web is the next big thing few understand. We will all understand it better in about a year, in the meantime designers need to start changing their design ethos. A design ethos is what sets the parameters of how designers create. When something is inside the boundary it gets include, outside not so much. This means designers are the necessary first wave on any and everything.

I like to watch designers like a hawk on a wire looking for dinner. When they move I move. Time for designers to start moving on semantic web.

Marty

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Scooped by Martin (Marty) Smith
July 19, 2012 2:28 PM
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Brain Lady On Why The Future Converts Better

Brain Lady On Why The Future Converts Better | Must Design | Scoop.it

Great presentation by Susan Weinshenk, "The Brain Lady", at the Converison Conferene in Chicao a month ago. My Notes are here: http://www.atlanticbt.com/blog/conversion-conference-live-blog-monday-june-25-pm/ .


Conversion is about connecting websites to WHY people act one way or another. Susan is pioneering new science of design, design influenced by neuromarketing and focused on connecting websites to people.


She knows the keepers o the website design flame are grpahic designers so she creates great content to help designers understand their ultimate customers (those who actually use the sites they design) better.


If ask me for an example of the best design for a website I would say the one that converted better. Everything else is conjecture, specutation, damn lies and statistics :).
Marty

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Scooped by Martin (Marty) Smith
July 17, 2012 6:39 AM
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HTML5 Savior Or Train Wreck? [interactive infographic]

Timeline shows the increasing complexity of web standards This new HTML 5 infographic from Evolution of the Web reminds us about the power, but also the . Marketing topic(s):Website design. Advice by Dave Chaffey.

***** HTML5 and CSS3 hold great promise, but, like with most things Web, promise can get mired down in the details of delivery. As it becomes harder and harder to abide by the KISS principle (Keep It Simple Stupid) will we add real value or just slow our pages down and forget, in the end, we serve the customer? Hope the promise of HTML5 can be realized and the train wreck avoided.
Marty


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Scooped by Martin (Marty) Smith
July 6, 2012 12:48 PM
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Great Content Marketing: Excellent Banner To Form, To Download Design and Flow

Great Content Marketing: Excellent Banner To Form, To Download Design and Flow | Must Design | Scoop.it
Three retail industry experts share website optimization tips for boosting conversion rates.

...

***** Click on the banner at the top of Shop.org content page to request the Top 10 Testing and Targeting Ebook, fill out the form and then see one of the best 1 - 2 - 3 campaign designs I've seen. Especially like:

* Creative placement of the banner on top of the content.

* Keeping the qualifying form simple.

* Landing page for download with other options (would have included a Thank You, but excellent even without it).

Great setup to conversion. Now it will be interesting to see how they drip email me.

Marty

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Scooped by Martin (Marty) Smith
July 2, 2012 6:33 PM
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Top 10 Summer Tech This Week [PICS]

Top 10 Summer Tech This Week [PICS] | Must Design | Scoop.it
Who says summer is a slow time for tech? The past week provided us with a cavalcade of products and accessories for us to drool over.

***** Drooling :). Marty
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Scooped by Martin (Marty) Smith
June 30, 2012 12:42 AM
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Future Of Design: Stupid and Ugly as F**K? [video]

Future Of Design: Stupid and Ugly as F**K? [video] | Must Design | Scoop.it
Noisey is an all-music channel curated by the sonically-inclined at Vice Magazine.


***** WARNING - There are several F bombs in this interesting video about a little covered retail trend - flash stores dedicated to trends that may have a shelf life of weeks. There is so much excess retail space creating a temporary brick and mortar presence to support a permanent web presence may be a trend we see soon.

We may also see flash or snap sites supported by flash stores. The smart move is to stay on the move, to keep riffing concepts faster and faster, better and better. If that sounds like my favorite SEO advice: more and more, faster and faster, better and better it is because it is the same thing.

Marty

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Scooped by Martin (Marty) Smith
June 23, 2012 9:01 AM
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Design Process in the Responsive Age

New approaches for designing in the responsive age.


***** Helpful slide deck. Love "future friendly" design as an impotant idea. "Future," to an Interent marketer is about the next 3 months, but never the less....
Marty


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Scooped by Martin (Marty) Smith
June 21, 2012 10:08 PM
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DIY: 21 Best Websites for Teaching Yourself Web Development

DIY: 21 Best Websites for Teaching Yourself Web Development | Must Design | Scoop.it
I remember how popular web design was even 5 or 10 years ago.

***** I learned ten years ago and would have to learn all over again now because so much has changed. Great resources if, like me, you are taking this journey again. Marty
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Rescooped by Martin (Marty) Smith from #ILoveTeknologiks
June 16, 2012 8:04 AM
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The Undeniable Case For Responsive Design Now

The Undeniable Case For Responsive Design Now | Must Design | Scoop.it

Peter Yared, CTO of CBS Interactive, stirred up a bit of controversy recently when he wrote that adaptive design techniques make it difficult for publishers to monetize content.

***** At 50% Smart Phone penetration (US), responsive is a must. You might think with a smart phone responsive we design would be LESS not MORE important. You would be wrong.

Marty


Via Ex FromTheLeft
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Rescooped by Martin (Marty) Smith from WebsiteDesign
July 28, 2012 11:41 PM
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Visualize Google Analytics Split Testing For Designers And Other Visual Thinkers

Visualize Google Analytics Split Testing For Designers And Other Visual Thinkers | Must Design | Scoop.it

In today’s tutorial, we’re going to be looking at one of Google Analytics’ most recent additions to its feature set; Experiments. Using this tool, I’ll be showing you how to serve up different variations of a page to determine which one is the most successful in converting visitors to the site.

Marty
Split testing is an important concept for designers and all Internt marketers to understand. This article makes it easy to understand with its strong visual approach designed for visual thinkers.

Great scoop by a very trusted souce (Brian Yanish) :).M


Via Brian Yanish - MarketingHits.com
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Scooped by Martin (Marty) Smith
July 27, 2012 11:22 AM
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If Car Dealers Can Design A Business Model For Real-Time Shoppers So Should You

If Car Dealers Can Design A Business Model For Real-Time Shoppers So Should You | Must Design | Scoop.it

How your dealership can handle modern consumers who expect instantaneous response. (Is Your Dealership Ready for the Real-Time Shopper?: Latest Marketing News ...

Marty Real Time Note
You know you've past a significant social media marketing tipping point when laggards start climbing in the car. When I bought my last car I had my Air live on their wi-fi tweeting what was happening, checking Cars.com and other resources and checking everything the guy said in real time AND I STILL GOT TAKEN.

This article from Dealer Marketing Magazine 75% about what most reading this post already know - the real time and digital revolution is HERE and only 25% about what to do about it. Here are my tips if, God forbid, I owned or ran a car dealership:

EMBRACE the digital revolution don't just accept it by:

*** Put your dealer hashtag in clear view.
*** Create social contest and games awarding ongoing contribution and particpation (stay top of mind even when I'm between cars).

*** Curate your UGC (user generated content) so you aren't just talking to yourself about yourself all the time (an industry preoccupation).

*** Show and share, share and show - look to learn from and listen to your customers and stip the overblown rhetoric, BS and games.
*** Realize that the real VALUE you create is so much greater than the short term profit on any given deal (hard to convince your greedy sales force they are best served by long term thinking but they are and continuing to screw people is over, done, finished).

*** Your most important asset is NOT on the lot but online - your reputation.
*** Reduce your footprint all those cars on the lot as advertising is stupid, expensive and unnecessary. Look hard at your 80/20 rule and manage to that.
*** Understand social media is NOT just deal flow. You can put deal flow into social NO MORE than 50% of the time. 90% deal flow confirms you don't get social media marketing.

*** The other 50% of the time SHARE authority reinforcing content such as reviews, information about innovations and news.

*** Ask for your customer's social contacts and then segment your customers based on power users, middle and beginning social media marketing status. Soon every customer will use social media, but not all social media user are equal. Car dealers should know who is across the desk from them. If you are selling a car to Seth Godin or Chris Brogan BE CAREFUL and don't be a jerk. Good advice even if Marty Smith or Jane Smith is across the desk.

Car dealerships can change and those who do will make more money. Those who don't will be looking for work. As with anything 20% of the dealers will make 80% of the change and thrive while the rest will look around and wonder what hit them.


I can answer that too. What hit you was an empowered public who is tired and not going to take it anymore. Next time you sell me a car it would be a good idea to know if I can reach out and touch 5K or 10K people as you are speaking to me :).M

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Scooped by Martin (Marty) Smith
July 26, 2012 1:33 AM
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1 in 10 people will own a tablet by 2016 [study]

1 in 10 people will own a tablet by 2016 [study] | Must Design | Scoop.it

Market research firm Strategy Analytics has published a new report which reveals that as many as one in ten people could have a tablet by 2016, with o...

Marty Note
Wrote a post last friday, Internet Marketing Goes Mobile Join The Revolution ( http://www.atlanticbt.com/blog/internet-marketing-goes-mobile-join-the-revolution/ ) and this article ads fuel to that fire. Design implications are staggering :).M

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Scooped by Martin (Marty) Smith
July 24, 2012 3:54 PM
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PERSONALITY Get Some With This Smashing HOW TO Article

PERSONALITY Get Some With This Smashing HOW TO Article | Must Design | Scoop.it

In this article, we will look at some strategies you can follow, as well as some examples found in the wild, plus a few projects in which the consistent use of emotional design results in a great personality.

Marty Note
I loved this article. I was a psychology student back in the day and so love Maslow like a brother. While the hierarchy of needs concept is under attack lately. Current thinking tends toward the little actualization, esteem and love here and there revision. Maslow's step ladder-like pyramid is replaced with a more inchoate romp.

Personally I'm not sure Maslow as so insistent on one step then the other as much as the concept of one state building on its previous state. We may wander in and out of actualization consciousness now but Maslow's idea that each time around the bend everything gets better, easier and more understood continues to apply.

This article is one of the best HOW TOs I've seen for first taking a reading on how aligned you and your marketing is to Maslow's famous hierarchy and your customer's needs.
:) M

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Scooped by Martin (Marty) Smith
July 20, 2012 7:11 PM
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Kind of BLUE: Why Blue Rocks Website Designs

Kind of BLUE: Why Blue Rocks Website Designs | Must Design | Scoop.it

We all dream in color. Every design concept and sketch comes with some sort of color association. But what do those colors mean? What associations are we making just with that choice alone?

Marty Note
When you want to win online you understand the crowd and surf their wave. This is not to say you "sell out" or leave your beliefs or values in the dirt. It is to say smart Internet marketers watch their feedback loops like hawks and modify their brilliant plans with feedback from the mob and wisdom of crowds. Here is a USA Today poll showing favorite colors:

Blue: 44%
Green: 12%
Red: 11%
Black: 4%
Purple/Violet: 4%
Brown: 3%
Pink/rose: 3%
Beige/Tan: 2%
White: 2%
Grey: 2%
Yellow: 2%
Mauve: 2%
Fushia: 2%
Maroon: 2%

Let's see we can use yellows and thrill NO ONE or find new ways to be blue. You know where I'm going (lol).
Marty


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Scooped by Martin (Marty) Smith
July 17, 2012 9:09 AM
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Behind The Curtain: Overhauling Mobile.Twitter.com From Ground Up

Behind The Curtain: Overhauling Mobile.Twitter.com From Ground Up | Must Design | Scoop.it

We redesigned mobile.twitter.com for feature phones and older browsers for speed and consistency...

***** Twitter shared everything about their recent mobile redesign. Interesting to see the choices they made and why. Even more interesting to see all the way behind the curtain on this excellent "process is product" Twitter blog post.
Marty


...

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Scooped by Martin (Marty) Smith
July 8, 2012 8:30 PM
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The Psychology of Color [Infographic] | Louisville Painters

The Psychology of Color [Infographic] | Louisville Painters | Must Design | Scoop.it
An infographic that takes a creative and interesting look at how color is perceived and how it triggers certain thoughts and emotions.


***** Color as signal, color as nonverbal web communication can't be over estimated. I like white sites with color as accents. A little color can go a long way. This is a great chart to remind you what colors to use for what, when.
Marty

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Scooped by Martin (Marty) Smith
July 4, 2012 9:45 PM
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Julian Opie – Welcome to the Official Julian Opie Shop.

Julian Opie – Welcome to the Official Julian Opie Shop. | Must Design | Scoop.it
Julian Opie's Online Art Store...

...

***** I saw Opie's 20 foot LEDs featured with his walking man during u23d at the Rock and Roll Hall of Fame. Magical film and Opie's art was incredible. Imagine one of these walking men or women slowing moving a customer's eyes to your CTA (Call To Action) or, in a store, walking me to your most profitable display. Magical artist. Wish his website was better.

Marty

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Scooped by Martin (Marty) Smith
July 1, 2012 1:22 PM
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13 Ways To Spot A Bad Graphic Designer

13 Ways To Spot A Bad Graphic Designer | Must Design | Scoop.it
13 tell tale signs that you may still be considered a (don't quote me) bad graphic designer.

***** Somewhat technical list I would add things like being a bad listener, but a good technical start. Marty
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Rescooped by Martin (Marty) Smith from Rise of the Fourth Economy
June 23, 2012 10:32 PM
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A New Age of Revolutions has Arrived Silently With Intent

A New Age of Revolutions has Arrived Silently With Intent | Must Design | Scoop.it
The fundamental moment in which design becomes a political tool has arrived. Whatever we choose to call it — P2P culture, peer production movement, open-P2P-design — will we be able to find new...

***** Obviously I believe in revolutions :-). Marty
Via Jason Brunson
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Scooped by Martin (Marty) Smith
June 22, 2012 10:37 PM
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Shine A Light On Responsive Typography

Shine A Light On Responsive Typography | Must Design | Scoop.it
A lot of time will be spent designing the perfect experience for your user. Responsive design can often be a key part in that effort as now, multiple staging areas must be accounted for in your designs.
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Scooped by Martin (Marty) Smith
June 18, 2012 8:55 PM
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Introduction to Responsive Web Design

Introduction to Responsive Web Design | Must Design | Scoop.it
The purpose of responsive design is to present the website and its content in the best possible way for the device the user is viewing it on – Desktop users get one view, mobile users get another view, etc.
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