Tags : outil, veille, réseaux sociaux

Une bonne synthèse de l'utilisation de la curation pour les Community Managers: que ça soit en termes de veille, d'inspiration pour son contenu marketing, ou encore en terme de visibilité sur le web, la curation s'impose comme une démarche obligée pour un community manager.

Voici un billet utile pour qui veut comprendre la curation ... malgré l'inutilité de ce commentaire publié dans un de mes topics Scoop.it ;-)

Some great tips to help you promote the benefits of content curation as a key marketing activity.  Would any of these resonate with your boss?

I selected this article by Bryan Kramer because it absolutely speaks to me and many of you!

Today’s modern day curator is a curator of knowledge. We have come to rely on the best to tell us what is good and what isn’t. Their history of shares heightens their status in some cases to social connoisseur, a title not easily earned.

Bryan asks this question: Have you ever read something that made you stop and think... and you saved it? You're a collector. The question is, how do you move from collector, to connoisseur?

There are 5 great takeaways in this piece......

Here's what caught my attention:

Understand the Shelf Life - News will always serve a purpose, but today’s news only last seconds. To build a story around something that drives a different perspective is what drives new opinions, conversations and communities. What you share reflects on your beliefs, so add something that lasts longer than a retweet.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Read more here: http://linkd.in/1i1RNrc

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Thought provoking article.

I had to stop and read "Goosebumps" twice, the down-to-earth notion of human touch mixed with quality content, is something to ponder and keep trying.

Here is a nice, albeit still small, collection of visitor originated postcards defining what curation is, collected as part of the part of Curating Cambridge: our city, our stories, our stuff.

The information on the project page states: " Is a curator a source of specialist expertise, a custodian, a content manager, a cultural programmer, a digital archivist, an editor?  All these, or none of them? 

What does the curator of a fossil collection have in common with a contemporary art curator, or the curator of a music festival?   Where does community curation, co-curation, digital curation and crowd curation fit? "

The collection showcases phrases and words from visitors, professionals and academics trying to describe in their words what curation is to them.

The projects aims to elicit "contributions from across the University of Cambridge Museums, from researchers across the arts and sciences, and from cultural partners and other writers and thinkers from within and outside the museums and cultural sector", to build a body of work which will capture and explore the spectrum of thinking on this subject.

Inspiring. In need of more contributions. 6/10

For more info see: http://www.cam.ac.uk/museums-and-collections/collaborative-projects/art-science-of-curation