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Scoop.it!
SmartPulse -- our weekly nonscientific reader poll in SmartBrief on Social Media -- tracks feedback from leading marketers about social media practices and 
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Scoop.it!
Beth Kanter's insight:
List of nonprofit folks using scoop.it to curate content, Mostly individuals but a few organizations.
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Here is an excerpt from interesting article by Lee Odden on his Online Marketing Blog: Via Giuseppe Mauriello
Impulso's curator insight,
February 26, 2013 2:13 PM
Article extrêmement intéressant de Lee Odden sur Online Marketing Blog reprenant quelques best practices pour votre curation. Really worth reading! 
Giuseppe Mauriello's comment,
February 27, 2013 11:12 AM
@Beth ...thank you so much for appreciation and rescoop about it. Much appreciated!
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Are people coming to your blog and leaving within a few seconds?If so, you have a “relevance” problem. You can publish well-written, literary masterpieces
Beth Kanter's insight:
Are people coming to your blog and leaving within a few seconds? If so, you have a “relevance” problem. You can publish well-written, literary masterpieces, but readers will still ignore them if they aren’t relevant to their immediate needs. Solving the relevance problem comes down to good old-fashioned research with an online twist.
Stanford Smith's comment,
February 1, 2013 1:00 PM
Thank you for the mention Beth! We should do a webinar about this....
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Beth Kanter's insight:
This resource was curated by Robin Good and offers up five good benefits for doing content curation, good content curation. Here's a great example for nonprofits and marketing: http://www.scoop.it/t/networked-ngos
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In a post last week, I talked about turning your content marketing upside down and focusing first on what behaviors you want your content consumers to perform.
Once you’ve done that and created content that you think will drive the desired actions, you can start measuring the efficacy of your content program. Content cannot be measured with a single metric, because no one data point can successfully or satisfactorily tell you whether your program is working. Instead, you need to create an array of metrics that are selected from four primary buckets:
Via Martin Gysler
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![Content Marketing Metrics [Chart] | Heidi Cohen | Content and Curation for Nonprofits | Scoop.it](https://img.scoop.it/RXMJkg-WaDXrcl3SDLj5-Tl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
To ensure that your content marketing achieves its business goals, you must measure your progress and results. Content marketing metrics incorporate a combination of traditional tracking analysis and more specific questions related to content... Via Robin Good
Beth Kanter's insight:
A good cheat sheet for brainstorming KPIs for content curation and content strategy.
Beth Kanter's comment,
December 30, 2012 3:51 PM
Good cheat sheet for brainstorming a measurement system for this.
Beth Kanter's curator insight,
December 30, 2012 3:59 PM
Good cheat sheet for thinking about metrics
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Beth Kanter's insight:
good beginner tool
Markus Thyberg's comment,
December 23, 2012 4:17 PM
Beth, thanks for posting! What we have out at the moment is a pretty stripped down beta. We are adding features continuously and encourage users to get in touch to let us know what they would like to see.
Ferananda's comment,
December 23, 2012 6:55 PM
Beth, when you say 'new beginners tool' what do you mean? I use diigo as it gives me so many capacities, like highlight and notes and very good ways for sharing. For good beginner tool you mean for those new to curation and/or social bookmarking?
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As a business journalist, I looked forward to information from a handful of specific sources each quarter. In fact, my quarterly e-commerce reports would wait
's comment December 15, 2012 1:52 PM
Thank you Beth for re-scooping this! And LOL, I see we both scooped the local stories piece from NPR. Great minds think alike!
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Beth Kanter's insight:
This looks like a good tool to use during the reserach process to collect your links and notes in one place.
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Robin Good: If you are looking for ways to expand your horizon of content sources that you can use to find valuable content for your curated news channel, Pawan Deshpande, founder and CEO of Curata, has done an excellent job of listing and describing the many alternatives available to you. While many beginner curators rely on their set of RSS feeds and on simple web searches to find new and interesting stuff on their topic of interest, there are a dozen more content source types that can be tapped to find relevant stuff. This article helps you start learning where to look to find them. Useful. Resourceful. 8/10 Full article: http://contentmarketinginstitute.com/2012/12/sources-content-curation-inspiration/ Via Robin Good, Guillaume Decugis
Anne Egros's curator insight,
December 16, 2012 2:27 PM
If you are serious about your job search or developing your career, you cannot ignore content curation. Not only you need to read a lot of articles in your field to stay up to date but you also need to add some analysis and offer your opinion if you want to build and keep your reputation as an expert. 99% of recruiters are using internet to search for candidates. 
Barbara Kurts's comment,
January 9, 2013 9:08 PM
my topics here http://www.scoop.it/t/health-leads-plus
ben bernard's comment,
January 9, 2013 11:40 PM
thanks ! http://www.scoop.it/t/direct-marketing-services my newly made scoop.it :)
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If content marketers don’t stay ahead of upcoming trends, they might run into trouble. There are some tech advances and Google updates on the horizon that may throw the industry for a loop.
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Curate to create blog posts that can be aggregated into an e-book The actions are actually very similar to the nice blogger, but the outcomes are very different. So here’s what you’re going to do: Look for weakness in your sales funnel, now write posts that strengthens those stages.
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Beth Kanter's insight:
Always appreciate Robin Good's reviews of new tools because they include a summary of what the tool does or doesn't do - with an expert lens, examples, and a curated set of review links.
Robin Good's comment,
November 12, 2013 9:03 AM
RebelMouse was born to build a social media hub, but it does have strong aggregation, filtering and curation capabilities. SEO-wise it is not a great choice, but also Scoop.it has quite a few limits on this front. <br><br>Rebelmouse doesn't offer all of the extras Scoop.it has, from scheduling, to sharing to an extended number of social networks, to integration with newsletter and to the backend dashboard. <br><br>Scoop.it has also a better, cleaner and more legible format, that better lends itself to more in-depth reading than just browsing titles, images and tweets.
Stan Smith's comment,
November 12, 2013 9:22 AM
While I still use RebelMouse I have disconnected all inbound links because it posts it wacky and I was always having to go back and edit stuff. Now that I post stuff manually with their applet it isn't so bad. I still prefer Scoop.it though.
Profdoc's comment,
November 12, 2013 4:12 PM
I use Rebelmouse for a while now, and I like it as a complementary tool to other Social Media tools. You can have a look at it on https://www.rebelmouse.com/Terheck/
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These are the slides of my talk at the Startup Product Summit last week in San Francisco. Some say "good products don't need marketing". But from researching th
Beth Kanter's insight:
This deck outlines a great concept for small nonprofits "Lean content marketing" - how to simply use social channels without a lot of heavy lifting. Includes a content curation strategy.
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The Anatomy of a Good Content Curator Part of being a Social Media Manager is culling the infinite sources of the web for the latest news, information, and resources relevant to your industry or target market. Via Robin Good
Emily at Two Pens's curator insight,
February 20, 2013 7:46 PM
What has long arms and raised eyebrows?
Charlotte L Weitze's curator insight,
March 11, 2013 4:43 AM
Robin Good's insight:
Lindsey Weintraub at SocialMediaToday has a short but valuable guide to four key traits a good curator really needs to have.
From the ability to search and tap into sources that should not be what everyone else is looking at, to the ability to know in and out its chosen niche of interest and its players, the good content curator has an uncanny talent for scanning, selecting and triple-verifying anything potentially interesting before even considering showcasing in its selections.
Rightful. Good for anyone just starting out with curation. 7/10
Article:http://socialmediatoday.com/parkerwhite/1236016/what-makes-good-content-curator# 
Rebeca Lamas's curator insight,
November 18, 2013 8:07 AM
¿Qué aspectos hacen de ti un buen Content Curator?
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Best Content Curation and Content Sharing Service on the web
Beth Kanter's insight:
http://www.social-discovery.net/ This is an infographic for a content curation tool. The link to the tool takes you sign up and pay, but there is no tour of the tool or free trial - so I can't take it for a test spin to see exactly what it does. Next step is to see if Robin Good has reviewed it.
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A new ebook from Jay Baer, Convince & Convert, and the Content Marketing Institute: A Field Guide to the Four Types of Content Marketing Metrics is a playbook for measuring content marketing effectively Via Gregg Breward
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To ensure that your content marketing achieves its business goals, you must measure your progress and results. Content marketing metrics incorporate a combination of traditional tracking analysis and more specific questions related to content... Via Robin Good, Beth Kanter
Beth Kanter's comment,
December 30, 2012 3:51 PM
Good cheat sheet for brainstorming a measurement system for this.
Beth Kanter's curator insight,
December 30, 2012 3:59 PM
Good cheat sheet for thinking about metrics
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Beth Kanter's insight:
Robin Good has summarized the video - including the three key points. The one about being data-informed is the first reference I've seen about measurement/learning and curation.
Robin Good's curator insight,
December 22, 2012 1:26 PM
In this short video excerpt, NYU journalism professor Jay Rosen, shares what he believes to be three fundamental characterizing traits of a good curator. In his view good content curators: 1) Respect and save people's time 2) Are richly interactive with their community of readers 3) Use analytics data to inform themselves on what to curate (from a conversation between Jay Rosen and Ethan Zuckerman held April 5, 2012 - Full video: http://techtv.mit.edu/collections/comm-forum/videos/18598-adapting-journalism-to-the-web-mit-communications-forum) To the point. 7/10 Original video: http://youtu.be/f5xRydcfTw4
Beth Kanter's comment,
December 30, 2012 3:46 PM
I am very happy to see that last point about being data informed to figure out what curate. It made wonder about metrics for that, but first one would have to define what the ultimate success is for curation. (And not just the counting metrics or scores). In my space, how does content curation help address social change issues? One would have to build a theory of change.
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Beth Kanter's insight:
Robin has curated list of definitions for content curation. new term link spraying
Minna Kilpeläinen's comment,
December 21, 2012 7:53 PM
Yes, Robin, I figured that. ;) It really is obvious that we don´t lack tools for just about any type of activity in social media anymore. Finding just the "right tools" and right forums to tell your stories to right audiences is a challenge for beginners. The coolest thing is, of course, when you find listeners you never knew existed. That´s when the whole thing gets interesting.
Eric Moran's curator insight,
February 13, 2013 3:50 PM
Common misconception about content curation is that everything is automated . This article does a great job explaining the human element involved in curating content. It also shares some bad habits people pick up from the unintentional convenience of automated tools.
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Not every story has the same capacity to connect with an audience on social media. Enter the land of Topical Buzzers, Curiosity Stimulators, and Feel-Good Smilers.
Beth Kanter's insight:
This is an summary of an experiment to measure engagment on Facebook from large public radio studies. They looked at the percentage of people that commented, shared, or liked content posted on Facebook for geotargeted stories. (1) The first wave of sense-making from early results. Saying so what to their data. This resulted in a preliminary hypothesis. But early on in the project, we noticed something that’s probably familiar to any news organization with a Facebook page — certain stories took off, accumulating hundreds of shares, likes, and comments on Facebook and jolting the Chartbeat meter. Other stories fell flat. So rather than geotargeting just any news story that a station creates, we are selective and calculated with the types of local stories we post. Content must have compelling headlines. It must be locally relevant and meaningful. And locals should be likely to share it, like it, and comment on it. The editors with whom we’re working closely with at KPLU, KQED, KUT, WBUR, and KPCC are terrific at identifying and creating content that meets these standards. (2) Created categories of content types We looked at every story we geotargeted during the months of July, August, and September 2012, focusing on the ones that the localized NPR Facebook following liked, shared, and commented on at a high rate. From this group of successful stories, we identified similarities which allowed us to create nine distinct content categories. We then dissected each successful story to decide which category it fell into. To identify a story’s category, we asked a series of questions. Why did people share this story? What reaction did people have when they shared it? What is the story actually delivering to people — an explanation, a video, a hard news story? We repeated this exercise several times for each piece of content until we were confident placing it into a category.
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.You may have noticed (or maybe not, because they are so awesome to use) that we recently rolled out some big changes to the Scoop.it platform. Firstly, don’t panic. Secondly. you\'re going to love them.
Beth Kanter's insight:
Just noticed the new interface and while changing a tool that you are very used to can be a little annoying, I'm liking what I see. I especially like the option to add your own insight vs lazy rescooping. I also like that these insights appear as comments under the scoop, I think. So, the design is encouraging deeper engagement .. let's see.
's comment December 12, 2012 10:02 AM
What a difference this makes. I always read the articles before I scoop them. Now I'll be able to add my insights, which I hope will bring more meaning to my growing community. So nice to know your discussions added this feature to the scoop.it platform.
Niels Schuddeboom's comment,
December 13, 2012 5:27 PM
But I can't find back the original options to browse scoopits not explicitly followed, based on topics. Where's that?
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Giuseppe Mauriello: Hopflow is web and iOS social content discovery app which seeks to connect users with a stream of content based on their personal interests. It is similar to other services like Prismatic and Trapit.
From reviewed article by The Next Web: "Hopflow lets users Discover and share content through following specific topics rather than individual sources, and based on these interests, a personalized flow of stories from around the Web is reeled in.
You’ll need to sign up with your Twitter or Facebook credentials. Hopflow scanned my Twitter history and, quite accurately, told me all the subjects I am indeed interested in.
You can, of course, manually select and deselect options as you see fit, and once you click ‘Done’, you’ll have a long stream of news stories based around your topics of interest. It’s like Twitter, except you follow topics rather than accounts, and this comparison is given further credence with the ‘Rehop’ feature which lets you share your news with others.
“The social Web is full of content platforms that force people to manually follow and filter through sources and information,” says Erez Pilosof, CEO and Founder of Hopflow. ” In this contextual age, people want tools that are simple and provide targeted information. We believe that discovering and sharing stories about the things that interest you shouldn’t be tedious and time consuming but rather fun and easy. Hopflow eliminates unwanted noise and allows users to sit back and enjoy a beautiful image-based ‘flow’ of relevant content outside of their current social networks.”
Read full article here: http://thenextweb.com/media/2012/11/13/hopflow-launches-into/
Try out it: http://hopflow.com
Via Giuseppe Mauriello, JoseAlvarezCornett
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This is a great piece by Heidi Cohen on why your marketing needs content curation and 12 attributes of a successful curation strategy. This is one of the best articles I've seen on this topic in a very long time. As I said, I've seen many pieces on curation but if you're like me, everytime I read about this, I always find something new or am reminded of ways I can polish what I'm doing. Here are some of the highlights......... Intro: Why Your Marketing Needs Content Curation At its core, content curation is like a great editor or blogger who brings his unique taste and understanding of his target audience to his selection of the best content for his readers. **He provides context for the content so that it's more than a collection of information 3 Reasons your content marketing strategy needs content curation: 1. Offering your audience a combination of original and third party content provides a branded context for your work 2. Curating other people's content positions you and/or your organization as a tastemaker in your field 3. Creating sufficient content is a marketing and business challenge 12 Attributes of a successful content curation strategy: Here are a few things that caught my attention: *Has defined measurable goals As part of your content marketing strategy and by extension your marketing plan, content curation needs objectives that are associated with your business. **Targets a specific audience . *Content curation like other forms of content marketing requires understanding your readers' marketing persona ** Involves a community *As with any social media or content marketing, your audience should be at the heart of your content efforts. **Clay Shirky says it best: "Curation comes up when people realize that it isn't just about information seeking, it's also about synchronizing a community" Selected and reviewed by Jan Gordon covering "Curation, Social Business and Beyond" Read full article here: [http://bit.ly/SpJEfQ} Via janlgordon
Danielle M. Villegas's curator insight,
January 18, 2013 8:39 PM
This is a really good article about content curation. There is nothing wrong with doing content curation, as it provides insight from multiple sources. As this article points out, the trick is curating content that adds value to whatever it is that you are adding the content to. In my case, it's my blog. I've followed most of these guidelines instinctively, because I want to provide quality information to share with fellow technical communicators and e-learning specialists.
Read this one carefully, as it's chock full of good advice. --techcommgeekmom 
Better Homes, Better Life's comment,
January 26, 2013 11:31 PM
I see that you are making some of these into almost like blog posts too. Jan Gordon does the same thing. I think I am going to try it out...
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For nonprofits, it is a matter of balancing capacity with quality content with audience and goals