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Networked Nonprofits and Social Media
The tools and strategies for Networked Nonprofits
Curated by Beth Kanter
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Daily 18-Minute Social Media Plan For Small Businesses

Daily 18-Minute Social Media Plan For Small Businesses | Networked Nonprofits and Social Media | Scoop.it
Have a busy day? Here’s a sample social media plan to streamline social media management for small businesses.
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Content Marketing Editorial Calendar Templates: The Ultimate List | Content Marketing Forum

Content Marketing Editorial Calendar Templates: The Ultimate List | Content Marketing Forum | Networked Nonprofits and Social Media | Scoop.it
Need an editorial calendar to plan out your content? Use this ultimate list to weigh your options.
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A Scientific Guide to Hashtags: How Many, Which Ones, and Where

A Scientific Guide to Hashtags: How Many, Which Ones, and Where | Networked Nonprofits and Social Media | Scoop.it
You should be using hashtags on social media. But how many, where and on what networks? Here's the data you need to max out their potential.
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Adweek on Twitter: ".@DiGiornoPizza is REALLY sorry for accidentally making light of abuse: http://t.co/7FbKNQukdy http://t.co/AefNVLhfNL"

Adweek on Twitter: ".@DiGiornoPizza is REALLY sorry for accidentally making light of abuse: http://t.co/7FbKNQukdy http://t.co/AefNVLhfNL" | Networked Nonprofits and Social Media | Scoop.it
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Four reasons why trustees should be on social media | NCVO Blogs

Four reasons why trustees should be on social media | NCVO Blogs | Networked Nonprofits and Social Media | Scoop.it
Social media can offer trustees the chance to increase their charity's profile and raise significant funds.
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Why hashtags are so powerful - Why hashtags are so powerful

Why hashtags are so powerful - Why hashtags are so powerful | Networked Nonprofits and Social Media | Scoop.it
Last night after a day of watching the Ray Rice video all over TV and the Web, a new set of hashtags appeared: #WhyIStayed and #WhyILeft. They were used to share stories of abuse and respond to the question so many people asked about why anyone would tolerate that treatment.
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71 Ways to Write a Social Media Update

71 Ways to Write a Social Media Update | Networked Nonprofits and Social Media | Scoop.it
A deep dive into the specific ways to compose social media updates. Everything from capitalization, link placement, symbols, and more.
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3 Social Media Tools That Help Marketers Save Time |

3 Social Media Tools That Help Marketers Save Time | | Networked Nonprofits and Social Media | Scoop.it
How much of your day is spent on recurring social media activities? This article addresses 3 time-consuming areas and shares time-saving social media tools.
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Why the C-suite don't 'get' social media marketing – and how to change that

Why the C-suite don't 'get' social media marketing – and how to change that | Networked Nonprofits and Social Media | Scoop.it
Reputational risk, return on investment and a lack of experience are barriers to social media adoption in the boardroom, writes Sharon Flaherty
Beth Kanter's insight:

Tips


1: Get them on social. Whether it's posting from their own personal account or a corporate account, encourage your CFOs, CEOs and CMOs to participate themselves and provide support and training to avoid any faux pas.

2: Simulate a crisis. By simulating a potential crisis that could hit the brand, you enlighten the C-suite to the power of social media and also the potential damage it can wreak if you haven't invested in social media listening and community management.

3: Identify the balance of your website traffic sources. Highlighting the traffic sources to the company website will demonstrate where it is over-reliant and hence vulnerable. For example, if the bulk of your web traffic comes from search, then growing your social traffic to diversify your traffic sources will be an asset when search positions fluctuate or if the company is hit by a Google penalty or algorithm update. Social media is also a significant contributor to search engine optimisation.

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Facebook vs. Twitter: Which Social Media Platform Does Hashtags Better

Facebook vs. Twitter: Which Social Media Platform Does Hashtags Better | Networked Nonprofits and Social Media | Scoop.it
It's the age of the hashtag. The little symbol has stood in the spotlight of late-night TV, started revolutions and become synonymous with being connected and in-the-loop. The use of the hashtag in...
Beth Kanter's insight:

Good summary of hashtags on Twitter/Facebook .. found via Tweet from Debra Askansae

https://twitter.com/askdebra/status/496709170494976001

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Your Social Listening Checklist

Your Social Listening Checklist | Networked Nonprofits and Social Media | Scoop.it

Good Here’s a checklist of what you should be monitoring in social media besides your brand name and why.

Beth Kanter's insight:

Good checklist of what items and keywords that you need to use for successful brand monitoring and also includes a justification for each.  Practical! 

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Sizing Up the Social Habits of 2014 High School Grads

Sizing Up the Social Habits of 2014 High School Grads | Networked Nonprofits and Social Media | Scoop.it
As high school graduation comes to a close, millions of US teens are starting a new chapter of their lives—and they're likely chronicling it all on Facebook. Approximately 87% of the class of 2014 is still active on the social network, according to research.

Via Debra Askanase
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Debra Askanase's curator insight, June 26, 11:02 PM

So teens aren't dropping out of Facebook completely, but they are moving on to other channels. The problem I have with this survey is that it does not include WhatsApp or Snapchat or other mobile apps that teens are using now.

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Get ready for Generation Z

Get ready for Generation Z | Networked Nonprofits and Social Media | Scoop.it
They’re smarter than Boomers, and way more ambitious than the Millennials. Brace yourselves for the ultimate generational divide.
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Social Media for Healthcare – Online Training Course

Social Media for Healthcare – Online Training Course | Networked Nonprofits and Social Media | Scoop.it
Social Media for Healthcare Training Online Course covers HIPAA compliance for covered entities. Leverage social media w/o violating the HIPAA Privacy Rule.
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Twitter tools that you should know | Listly List

Handpicked websites that provide great functionality with your Twitter account | CENTER Twitter Statistics - Twitter Counter, Create short-run polls and lists | Quickdraw, SumAll, TweetLevel, Status People Fake Follower Check - Social Media Management Platform for Business, Tagboard, twtrland, Real-time local Twitter trends - Trendsmap, Welcome, and Intweetiv: The Content Optimization Engine for Twitter
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14 Social Media Marketing Tools Recommended by the Pros |

14 Social Media Marketing Tools Recommended by the Pros | | Networked Nonprofits and Social Media | Scoop.it
Are you looking for social media marketing tools? This article shares 15 tools to add to your social media marketing toolbox.
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9 Lesser-Known Facebook Features You're Probably Missing

9 Lesser-Known Facebook Features You're Probably Missing | Networked Nonprofits and Social Media | Scoop.it
Are you using the best tools Facebook has to offer? Probably not. So check out these 9 lesser-known Facebook features -- and thank me later. ;)
Beth Kanter's insight:

some ways to help you save time on FB

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DiGiorno Is Really, Really Sorry About Its Tweet Accidentally Making Light of Domestic Violence

DiGiorno Is Really, Really Sorry About Its Tweet Accidentally Making Light of Domestic Violence | Networked Nonprofits and Social Media | Scoop.it
DiGiorno Pizza has become one of the top brands on Twitter thanks to its quick wit and good ear for real-time conversations, but one careless tweet last night put that reputation at risk.
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16 DIY Tools for Social Media Management

16 DIY Tools for Social Media Management | Networked Nonprofits and Social Media | Scoop.it
Picking social media management tools can be difficult. There are a plethora to choose from. We’ve taken some of the hassle out of the process by providing 16 tools that can help businesses wit…
Beth Kanter's insight:

Picking social media management tools can be difficult. There are a plethora to choose from. We’ve taken some of the hassle out of the process by providing 16 tools that can help businesses with their social efforts.

In addition, there have been many changes in the third-party Facebook app provider space recently.

Wildfire, a company that was acquired by Google in 2012, announced they will no longer be building new features or signing up new customers for their Social Marketing Suite. And North Social, once a stand-alone third-party app provider, was recently acquired by Vocus, an enterprise-focused company that exclusively offers a suite of marketing products and services.

This infographic is also helpful for folks who are preparing to migrate away from Wildfire and North Social/Vocus. These specialized tools can be used in place of specific products normally offered within enterprise-level marketing suites.

A little bit about our research process: To be as objective as possible, all of the information for the infographic was pulled directly from the websites of each of the sixteen services featured. When something was unclear, we personally reached out to companies for clarification.


Read more at http://www.business2community.com/infographics/16-diy-tools-social-media-management-0873709#WcH8ijr7A5FQrsWy.99

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Are Memes Really Just Slacktivism? - Online Fundraising, Advocacy, and Social Media -

Are Memes Really Just Slacktivism? - Online Fundraising, Advocacy, and Social Media - | Networked Nonprofits and Social Media | Scoop.it
New memes get started everyday. Some stick and go “viral” while others just ge...
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Influencing the Influential as part of your marketing strategy

Influencing the Influential as part of your marketing strategy | Networked Nonprofits and Social Media | Scoop.it
This outreach marketing campaign scored epic brand recognition with a brilliant marketing plan. Explore the process of what made this campaign so successful through the eyes of one of the thought leaders in the influencer marketing world, Mark Fidelman.
Beth Kanter's insight:

Some tips on finding and cultivating influencers


Who is Your Oprah?

“There are Oprahs in every industry,” says Mark. You just have to determine who they are and find a way to work with them by:

  1. Attracting their attention
  2. Making sure they like the product
  3. Paying it forward

Let’s take a look at how we can find our Oprah, shall we?

Find the Pulse

Before plans are drawn up, emails are templated, and campaign hashtags are circulating, a pulse needs to be tapped. You must have a pulse on what type of influencers your potential consumers are looking to and a pulse on what those influencers are talking about, engaging with, and what would interest them.

I’m going to reiterate that last point because it’s crucial: Think about how you can help these influencers and what you can do to interest them. Not the other way around.

Don’t campaign based on what you think you know, do the research. Read blogs, spend time on certain social platforms, dig through hashtags. You’ve created buyer personas to lead you to these verticals now create influencer personas.

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Content Marketing Strategy: 12 Ways to Hack Social Media

Content Marketing Strategy: 12 Ways to Hack Social Media | Networked Nonprofits and Social Media | Scoop.it
Fuel your content marketing efforts with these 12 Free Social Media Hacks. Maximize ROI by getting more clicks and traffic.
Beth Kanter's insight:

Using these hacks we can take full advantage of the intricacies associated with each social network so that we maximize our content marketing efforts so that on each network our message has the possibility to:

  1. Get more attention.
  2. Receive more click-throughs, likes, retweets and shares.
  3. Maximize reach
  4. Create a competitive advantage over competitors.
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The 10 Best Social Media SlideShare Presentations of 2014

The 10 Best Social Media SlideShare Presentations of 2014 | Networked Nonprofits and Social Media | Scoop.it
We've collected 10 of the best slideshare presentations of 2014 that cover the world of social media - Twitter, Facebook, strategies, and metrics.
Beth Kanter's insight:

Great decks on social media

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