If content marketers don’t stay ahead of upcoming trends, they might run into trouble. There are some tech advances and Google updates on the horizon that may throw the industry for a loop.
In the next few years, mobile devices will overtake desktop computers as the most-used method of Web browsing.
Although lots of people will read content from small mobile screens, they will skip over dense blocks of text. Further, readers won’t stay long at non-mobile-optimized websites.
Survival Strategy:
Create mobile-friendly content.
Keep it short and to the point.
Make it action oriented.
Put the important stuff at the top.
Give readers an easy way to find it again if they want to go more in-depth from a larger screen.
Break content into easily digestible chunks and share via social.
Make sure your website is mobile compatible. WordPress users can install a free Plugin for their blogs. However, there are other options available for Webmasters, such as app creation.
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