"The latest 3rd Degree investigation looks at a disturbing new trend that is taking hold of young black South Africans. They spend a fortune on expensive clothing..."
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Scooped by
Leona Ungerer
onto consumer psychology September 14, 2012 9:40 AM
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"The latest 3rd Degree investigation looks at a disturbing new trend that is taking hold of young black South Africans. They spend a fortune on expensive clothing..."
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"Some South Africans may be aware of this trend, but people from other countries may not be aware of it yet. Societal trends such as these reflect the need for transformative consumer research, which focuses on consumers' well-being.