 Your new post is loading...
Your new post is loading...
Scoop.it!
Terms Commonly Used by MavenSocial and in the Social Media World A Analytics – A compilation of data and statistics, which is used to analyze and report on the performance of a campaign. B Bl...
A near perfect alphabet! No comment yet.
Sign up to comment
Scoop.it!
Take a look at the brands on social media who are doing a good job not taking themselves too seriously.
The use of humour in advertising - fun!
Scoop.it!
"Hollywood is one of the only industries that does not take the female consumer seriously..."
Leona Ungerer's insight:
Women indeed often form the 'backbone' of consumer purchases - they are the main decision-makers for many product categories, and often are the main purchasers for their household unit. The media indeed may contribute toward maintaining outdated gender stereotypes.
Scoop.it!
Consumer risk is an economic concept relating to the risk consumers are willing to take when purchasing goods or services.
Leona: New developments, such as online shopping bring with them the same types of risk, but disguised in different formats.
Scoop.it!
Leona: An increased access to information results in better informed consumers, and businesses have to respect this. It is advisable for companies to be transparent in their dealings with consumers.
Scoop.it!
Leona: Wonder if this will work in South Africa. Maybe not advisable because of the large number of 'vulnerable' consumers/high levels of household debt. |
Scoop.it!
Do the best companies make you think or feel? The author suggests feeling is what makes things happen.
Leona: In the words of Damasio, "We are not thinking machines that feel; rather we are feeling machines that think". Our emotions indeed probably influence more of our behaviour as consumers than we may know.
Scoop.it!
Do you know how old the average Twitter or Facebook user is? Do you know what share of Reddit’s users are women? We could go on and on; when it comes to social network demographics, the questions are endless.
Leona: Providing some insight into the age and gender distribution of 24 of today’s most popular social networks and online communities. Valuable information for market segementation and choice of media.
Scoop.it!
Leona Ungerer's insight:
More sophistacated consumers probaly consider more sophisticated criteria in their decision-making such as a company's degree of social responsibility. Consumers at a subsistence level probably don't have this luxury, and will often mainly consider price and availability in their decision-making.
The media used to reach speciality consumers versus subsistence-level consumers will, of course, differ vastly.
Scoop.it!
Leona: Maybe not what one would expect? Consumers' perceptions indeed affect their behaviour.
Scoop.it!
![5 Social Media Shopping Insights [Charts] | Heidi Cohen | consumer psychology | Scoop.it](https://img.scoop.it/0YXtcq_F3noZwElCBIM8Wjl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Acknowledging the trend that shoppping is a social experience.
Scoop.it!
Now it will be easier to share one's interests with others. |
