A new crop of companies isn’t waiting for the site to decide how to help brands use its data...
Leona:
Pinterest is a growing source of online referrals (online word-of-mouth). Experts, visionaries, and creative people, amongst others, use this platform to collect and distribute content that they find of interest. Most brands would be interested in identifying their top influencers on Pinterest and then match that information with Facebook and Twitter data “to map the path from pin to purchase”. Companies like Pinerly and Viralheat provide in this need.
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