Chinese Travellers

At Dubai’s Mall of the Emirates, we brought together Susan Fang and PRONOUNCE, a live Huangmei opera performance, and a fully bilingual campaign to celebrate Chinese New Year.

Chinese diplomatic missions serving a number of major Asia-Pacific casino jurisdictions have issued “stay away from gambling” warnings to Chinese citizens amid the advent of the Chinese New Year holiday period that started on Sunday (February 15). Chinese New Year this time falls on February 17 (Tuesday) and the annual celebration is usually a peak

The memes are really about how deeply global digital life is embedded in Chinese-built systems – and how comfortable young people are with that.

Many foreigners do not know much about Chinese history...
This video is a perfect sumup to understand the history about China, I think
Han Dynasty, Tang, Song, Yuan , Ming etc

You can visualize many time this video done by AI... but very informative. | 34 comments on LinkedIn

The brands that succeeded were those that translated cultural symbolism into disciplined, systemized conversion strategies. Rathe

Using 'Chinese New Year' vs 'Lunar New Year' in your China communications ⚠️ A warning for foreign brands as the Year of the Horse approaches 👇

We've noticed an uptick this year in discussions on social media related to the use of 'Chinese New Year' vs 'Lunar New Year'

Broadly speaking:

🚫 Lunar New Year
Online discourse frames the use of this as problematic because it’s viewed as diluting or obscuring the holiday’s Chinese cultural origins

✅ Chinese New Year
Using this term is seen as acknowledging cultural ownership and historical origin

👀 Consumers in China are highly attuned to wording and are not afraid to take a brand to task - and on the flip side, will actively support the brands who make an effort to properly localize:

One Xiaohongshu (Rednote) post is collecting a list of all the brands that are using 'Chinese New Year', encouraging others to support businesses that “understand the nuance”

As always, but especially before the biggest holiday of the year... triple check before you post!

The "Conversion Funnel" is dead in China.

If you are still optimizing for efficiency per square foot in your physical retail strategy, you are fighting the last war.

In Tier-1 China, the most successful brands are doing the unthinkable: they are tossing efficiency out the window.

I’m seeing a massive shift from "transaction density" to "relationship equity."

The new playbook isn't about how fast you can get them to buy. It's about how long you can get them to stay.

Look at what’s happening on the ground right now:

✅Aesop cleared every product from its shelves to offer 23,000 free books.

✅KOLON SPORT (China) Co., Ltd. built a "hiking map" infrastructure instead of a sales floor.

✅Snow Peak, Inc. stripped a factory back to its 1958 red bricks to sell a "wilderness life" rather than just tents.

✅Patagonia is betting that fixing your old gear (for free) is better marketing than selling you new gear.

The strategy for 2026 is clear: Architecture is your marketing. Community is your product. Time is your currency.

How are you measuring "relationship equity" in your 2026 strategy?

#China #Retail #SportingGoods #Strategy #Marketing | 10 comments on LinkedIn

From auspicious horse-themed phrases and couplets to whether your luck is in, discover all you need to know about the coming Lunar New Year.

Once struggling in China, Crocs has made a comeback by rebranding and tailoring its core offerings to Gen Z consumers. Toda

Often referred to as the seniors’ Market, the Silver Economy in China covers all products and services intended for people aged 60 an

"Are You Dead?" went viral. Look closer: it revealed China's silver revolution. This generation isn't fading--they're stepping up, in style

The war that no Media is talking about... 😁
The Chinese new year celebration... If you have lived in China, you know what I mean...
It is not IA... it is not Fake... 1.4B people that play firecrakers during 1week... day and night 😆
And in China, no Dragon or special street festivity.. it is Street war in most of Cities.
#Chinese #Chinesenewyear

Chinese milk tea and ice cream chain Mixue has surpassed McDonald's to become the world's largest food and beverage chain by store count.

HONG KONG/BEIJING: More Chinese tourists are expected to travel overseas during next week's extra-long Lunar New Year break, with top destinations ranging from Russia and Australia to Thailand and South Korea, travel agencies say, but Japan has lost some sheen.

Chinese New Year, also called the Spring Festival, is the most important and beloved festival in China. Our team has chosen five of our favorite 2022 Chinese New Year marketing campaigns.

This unprecedented mass experimentation and mass adoption of AI applications will provide meaningful lessons for the whole world to see.

MINISO is pivoting again—shifting from budget retail to IP-driven merchandise, and now stepping into the world of lifestyle concept stores.

Navigate the 2026 AI-driven travel landscape. Leverage Baidu’s definitive 2025 data and ERNIE 5.0 upgrades to convert high-value Chinese outbound travelers through predictive O2O marketing and 24/7 AI Sales Agents.

🍷 As we begin to navigate 2026, China's wine market is writing a comeback story that few predicted, and the plot twists keep coming.


The China wine market is developing rapidly into a story of emotion over everything else.

The winds of change haven't just been blowing through China's wine market, they've become a full blown typhoon reshaping how international wines need to connect with Chinese consumers.

The market for wine that international producers are facing in China now bears little resemblance to the market even 12 months ago.

🏃‍♀️ China moves and changes so quickly, it's like running a marathon in consecutive 100m sprints!

Ecommerce hasn't just dominated, it's fundamentally rewired how Chinese wine lovers discover, purchase, and engage with wine.

🎯 Emotional connection trumps everything. Brand loyalty based on prestige alone? Ancient history. Today's Chinese consumers want authenticity, storytelling, and brands that resonate with their values and aspirations.

🌟 Gen Z is rewriting the rules to become their rules. Younger consumers are driving premiumisation but on their terms, discovering wine through livestreams, building communities around natural and organic wine on Xiaohongshu, and treating wine purchases as lifestyle statements.

📍 Lower-tier cities are the new frontier. Tier 3 and 4 cities now account for nearly 40% of online wine sales...

40%!

All powered by sophisticated ecommerce platforms, mind blowing investment in supply chain infrastructure, and growing middle class affluence.

🤝 D2C is the new normal. Virtual winery tours, AI-powered personalised recommendations, and direct consumer relationships are creating engagement that transcends traditional distribution models.

Selling international wine in China today is about selling stories, experiences, and that elusive emotional resonance that transforms casual buyers into brand advocates.

The largest wine export market on the planet is back in play, and it's hungry for genuine connection wrapped in premium bottles.

The key question now? How authentically can you connect?

What trends are you seeing in the China wine market? Are you seeing anything different?

🐼 I'm Iain Langridge 毅安 and I launch, manage, and grow premium consumer brands in China. DM or follow me to find out more.

#china #chinawine #chinamarket #chinabusiness #wine #wineindustry #ecommerce #distribution #internationaltrade In2Asia Wine

Photo: Influencer space, wine bar, Guangzhou

Brand prestige fades in importance as consumers favour festival-themed toys, playful designs and pet items.

💸 When we evaluated the digital strategy of a global skincare brand, we discovered that they were investing too much budget into the wrong influencers


Celebrities and top-tier KOLs are very important - but depending on target audience and business goals, investing a large chunk of budget into this tier may be the reason a brand is not seeing results that impact business

We also identified issues surrounding *how* the influencers were being briefed, which was resulting in ineffective content

As a general rule, influencer budget should be spread across several tiers, with the least amount going towards top-tier KOLs/celebrities and the majority spent on creators and KOC

Aim for repetitive collaborations with influencers in the 'creator' and 'KOC' tier, as one-off posts are no longer as effective

As the majority of marketers plan to spend *more* of the budget this year on influencer marketing, making sure that money is being spent smarter, not faster, will be critical 🎯

Some firms managing granfluencers exploit young people’s compassion by scheduling late-night live-streams for seniors to encourage tipping.