Buzz e-sante

60 secondes : c’est le temps qu’il faut aux chercheurs du Nucleolab de New York (Etats-Unis) pour reconstituer par bio-impression en 3D le corps entier d’une jeune patiente de 22 ans, Leeloo Dallas. L’opération est réalisée grâce aux cellules retrouvées dans un fragment de son bras, après le crash du vaisseau Mondo-shawan. Nous sommes en l’an 2263, dans le film culte de Luc Besson, le Cinquième Elément. Pure science-fiction ou futur probable de la médecine régénérative ? 

L’assurance maladie expérimente la prise en charge des actes de télémédecine réalisés hors des hôpitaux. Une bouffée d’espoir pour une pratique médicale qui peine à se développer.

La France peut être en tête de la course au développement de l'E santé. Mais à condition de savoir vraiment impliquer les "consommateurs". Par Bertrand Frey et Marc Salomon, Président et Directeur Général de Life&Company

In exploring the archives of one of my favorite mindfulness teachers, Tara Brach, I foundher story about receiving extraordinary medical attention while sustaining an injury during a retreat. Tara needed to be transported more than an hour to the nearest hospital, so she spent time getting to know the compassionate paramedics. She posits that the level of attention she received would never happen in a large and busy metropolis like Washington D.C. Afterwards, she even received a card from the ambulance crew with the following message:

The high road to service is traveled in compassion and understanding. People don’t care how much we know, until they know how much we care.

WHY SOME DOCTORS BLOGKnow Us For “Who We Are”

Dr. Jordan Grumet Delivering a Blog In Person at the DotMed Conference

Serendipitously, I came across Tara’s message after watching a powerful and moving presentation by Dr. Jordan Grumet from the DotMed Conference. Dr. Grumet invites the healthcare community to join a Caring 2.0 movement. He talks about embracing empathy, and explains why he shares via his blog, “In My Humble Opinion.” If you take the time to watch one video,make it this one – which he calls “A Blog Delivered in Person.”

“We do such a good job of using social media and the Internet to tell people what we know, but we do a lousy job of telling people who we are. … And telling people who we are has become really important.

When I set out to write these stories, I set out to tell our patients who we are, what it feels like on the other side of the stethoscope.”

– @jordangrumet

Dr. Brian Stork is a urologist who is passionate about health literacy and his community in West Michigan. You get a sense of “who he is” from his blog and community efforts. Every year, he posts about growing his mustache for Movember prostate cancer awareness, and he shares with colleagues in the global urology community. Through his blog, you learn he is also a beekeeper and a fisherman.

REASONS WHY PATIENTS BLOG

Dr. Kathleen Hoffman wrote a stellar blog post on “7 Reasons Why Patients Blog”  on the Medivizor Blog which was the inspiration for this post. She lists the following reasons why patients blog:

Marie Ennis-O’Connor is a healthcare communications professional who is also a breast cancer survivor. Her award-winning blog, Journeying Beyond Breast Cancer, is a catalyst for a breast cancer community and shared experience. She says:

Writing for “Journeying Beyond Breast Cancer” and linking into a community of liked-minded bloggers has been the single most empowering thing that I have done in my journey with cancer. It has enriched my experience, brought new friendships into my life and expanded my horizons like nothing else. Cancer can be a frightening and lonely experience. Writing offers a refuge; being able to write about it honestly and unsparingly and connect with others is a powerful release mechanism. Sometimes the very act of writing our story and having it heard and acknowledged can go a long way towards healing what needs to be healed.

Vlogging, An Alternative to Blogging

Vlogging is blogging with video, and offers an alternative for those who may not have the time or inclination to write. Thaila Skye (a pseudonym) is an ePatient and vlogger who shares her candid experience of living with an ostomy with Ostomondays on YouTube. Her authentic demeanor (along with a charming accent) provide welcome knowledge and solace to many facing this life-changing event.

BLOGGING HEALTH IT

Learning and Teaching

Over the last 6 years of blogging, in which I’ve written regularly at least 2 times a week, I have grown to love blogging for three reasons. First, blogging forces me to commit my ideas to words. Taking thoughts, structuring them, and putting them into words that others can understand is an invaluable exercise. It also forces you to understand the subject matter. Second, blogging allows me to engage a wide base of people with my opinions. Topics are not typically black or white, and hearing opposing views either forces you to strengthen the basis your own opinions or to reconsider your opinions. Third, blogging keeps me up to date with the latest trending news in areas in which I’m interested. It is forced intellectual curiosity, or forced time for intellectual curiosity.

Many in healthcare technology blog to learn and teach. Melody Smith-Jones, who blogs for Perficient, says she is addicted to learning, and the best way to learn is to teach, “Social media as a whole, and blogging in particular, is my favorite way to learn because everyone is the student and everyone is the teacher.” Steve Sisko would agree, he says blogginghelps him to become a better communicator,

For me, blogging provides a means to help clarify what’s on my mind. Putting thoughts into sentences – hopefully in a coherent fashion for others – helps me to better understand oft times difficult concepts and helps me to reconcile my personal beliefs and understandings of specific topics.

CONVERGENCE AND UNDERSTANDING

We all seek understanding. To me, blogging is a way to share sensemaking. I blog to cross-pollinate ideas – often from very disparate sources. I find that the more mindful I am, the more I invite serendipity and synchronicity.

The convergence of the Internet of Things is now poised to get even bigger. But I would like to leave you with a thought about connecting with a wider circle – the Internet of People (IoP). This post was not meant to be a “best of” list, but merely an introduction to some people who are passionate about healthcare. As bloggers, they are part of an estimated one percent of creators of content in a social world where 99 percent are curators and consumers of content.

Breaking Silos

Especially in healthcare, it seems our social conversations are still very much siloed. Take the time to read this eye-opening article from the Atlantic, and see why we need to start connecting the Internet of People. From ‘Cranky Pancreas’ Tweets: How the Diabetes Community Uses Social Media”:

@crankypancreas, @_diabadass, and @ninjabetic are part of an enthusiastic group of bloggers and tweeters who share their stories, exchange articles, and cultivate diabetes wit online. But, sadly, their humor goes unheard by the doctors, researchers, and health-care companies who work on the disease. Online, these two communities are largely separate: While diabetics and their friends and family usually discuss what it’s like to live with the disease, the professional medical community often circulates research findings and informational resources. …

As these maps show, different stakeholders seem to talk mostly among themselves. “Sometimes it’s a little bit unfortunate, the disconnect between those… different folks,” said Kelly.

So as we grow the Internet of Things, let’s start building the connections for the Internet of People!

« Il est temps de passer à la vitesse supérieure ». Telle est la conclusion de Neelie Kroes, commissaire européenne en charge du numérique suite à une évaluation de l’e-santé pour les structures hospitalières des états membres.

Prévues dans la loi de financement de la sécurité sociale pour 2014 les expérimentations de télémédecine vont se dérouler parmi neuf régions pilotes sélectionnées par le ministère de la...

Marketing to patients and consumers online is still relatively new, and changing every day. But if you can get a grasp on how it works, which processes to apply, and why it’s so helpful for businesses, you can start attracting more patients to your practice.

Understanding content marketing vs inbound

The goal of inbound marketing is to create messages that pull consumers toward your brand–the opposite of traditional, interruptive messages that push them away. Part of the inbound marketing process involves deciding when and where to push these messages out, and to whom.

Content marketing is an integral part of inbound marketing. It’s a broad term that can include blogging, e-books, emails, website copy, social media communication, videos and more. Without helpful content, the inbound marketing process would fall apart.

How can content marketing help doctors?

Any business can benefit from content marketing, but this is especially true in the medical field. Patients, like any other consumers, need quality information that answers their questions, concerns and needs. Fulfilling these needs by providing the answers is an easy and helpful way to cause patients to naturally gravitate toward your practice.

For example, if you run a women’s care center and you want to attract more pregnancy patients there are a few types of content you could create that would draw more mothers to your practice.

You could research the common phrases that expectant mothers type into Google when they want to learn more about pregnancy, or find a doctor. They likely will have general questions about what happens during pregnancy, as well as more in depth questions about insurance coverage and birthing options.

By knowing what information they’re searching for, you can create blog posts and e-books that will answer these questions. When they see your website show up in Google as having an answer, they’ll want to click your link. And if you’re doing content marketing the right way–sharing helpful information rather than pushing an agenda–you’ll be able to draw them in to learn more.

Overtime, since you’re creating helpful content without pushing your business intentions, your prospective patients will get to know you, like you and trust you. This applies to the practice itself, as well as the doctors within it.

If your content can accomplish all three of these objectives (knowing, liking and trusting in your practice), prospective patients will think of your practice, before your competition whenever they need medical services.