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Scooped by Martin (Marty) Smith
March 11, 2012 9:30 PM
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Guidelines Proposed for Content Aggregation Online

Guidelines Proposed for Content Aggregation Online | BI Revolution | Scoop.it
From www.nytimes.com - March 11, 2012 8:23 PM
Two approaches to giving credit where credit belongs online were announced at the South by Southwest Interactive festival in Austin.

 

**** We are movig toward an attribution lanage that makes sense, gives credit and allows creativity. Marty

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Therese Torris's comment, March 12, 2012 6:14 AM
Supporting the attribution movement is not only about the copyright, it's also about the quality of the information for which understanding the source of information is vital. Some curation paths can be very complex, though...
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Rescooped by Martin (Marty) Smith from Social Media & Marketing
March 11, 2012 8:12 PM
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Title Tags in Content Marketing

Title Tags in Content Marketing | BI Revolution | Scoop.it
From www.contentmarketinginstitute.com - March 8, 2012 4:24 AM

By Brad Shorr - http://bit.ly/zjRgss ;

@bradshorr

 

Title tags are the nuclear warheads of content marketing:

While they contain only a very small mass — roughly 65 characters — they pack an unbelievable punch. Because of title tags’ enormous impact on SEO, social sharing and conversion, content marketers should know how they work, and how to put them to work

 

Definition of Title Tags

A title tag is a piece of meta information required for all HTML/XHTML documents. It should be thought of as the “title” of a web page, describing the overall theme of its content.

Theoretically, title tags can be of any length. However, length and composition are greatly influenced by the fact that Google displays only the first 65 characters or so in search engine results.

 

Remember that each title tag on a website or blog should be unique, and completely relevant to the content of the page.

 

Besides appearing in search engine results, title tags are displayed in many other high-visibility locations, including in browser tabs and social media shares.

 

Title tags are the most important onsite ingredients for SEO because they explain to Google and other search engines what each page is about.

 

Explain well and your pages will enjoy higher rankings; explain poorly and Google won’t know how to match up your page to search queries.

 

Continue reading The Many Faces Of A Title Tag here - http://bit.ly/xyYScY ;

***** I've been an Internet marketer a long time and tittle meats is the most important 60 character on the page. Marty
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Rescooped by Martin (Marty) Smith from The 21st Century
March 11, 2012 11:07 AM
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Maslow’s Hierarchy And Social Media

Maslow’s Hierarchy And Social Media | BI Revolution | Scoop.it
From visual.ly - March 11, 2012 9:44 AM

**** Maslow's archetypes are key to personas and hierarchy of needs is key to archetypes. This infographic from Susan shows which social nets fit needs by Maslow's hierarchy. Critical tool to create brand strategies since I am always trying to figure out what kind of information to put where and at what cadence. Marty


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Scooped by Martin (Marty) Smith
March 10, 2012 12:37 PM
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Big Data CFO Leadership

Big Data CFO Leadership | BI Revolution | Scoop.it
From economictimes.indiatimes.com - March 10, 2012 9:39 AM
It is actually the unstructured and distributed character of data that is beyond the reach of traditional enterprise tools.

 

**** Interesting idea and new role for CFOs who often end up running the company. Marty

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Rescooped by Martin (Marty) Smith from Social Media Marketing Strategies
March 9, 2012 7:45 PM
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Microdata Can Improve SEO

Microdata Can Improve SEO | BI Revolution | Scoop.it
From www.entrepreneur.com - March 9, 2012 4:52 PM
Working informative tags into your site's programming can help search engines process information about your business, leading to more web traffic to...

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Rescooped by Martin (Marty) Smith from Curation Revolution
March 8, 2012 10:49 PM
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Content Curation Contest VOTE NOW

Content Curation Contest VOTE NOW | BI Revolution | Scoop.it
From www.atlanticbt.com - March 1, 2012 7:12 PM

VOTE NOW!

March 9th Update - Semifinalists Posted & Voting Schedule

Vote for content curators based on these Criteria:

  • Consistent with curation philosophy
  • Content is helpful, cool, engaging and fun
  • Do YOU want to curate THEIR content


Each week for the next few weeks (starting on Monday normally) we will share 5 Top Curators, curators who've already made it through one big cut (from hundreds of entries). Total vote count determines 3 finalists and a three judge panel awards an Ipad 2 (Grand Prize), a Kindle Fire (Silver Medal) and A New Voices award. Ten curators will be invited to have profiles on Atlantic BT with a special Top Ten Curator of 2011 Badge.

VOTE EACH WEEK

Contest updates will be posted:


And your host and curation lover (Marty Smith):


Notifications to semifinalists are going out as fast as I can write emails (won't be finished until Friday). Thanks to everyone for such great support of what we hope will become an annual contest and for such fantastic curation.

Good luck and VOTE NOW.

March 8 Update

Voting Is HOT and Heavy with Anise Smith doing GREAT, total vote count determines 3 finalists so keep voting please.


http://www.atlanticbt.com/contentcurationcontest/vote

(page we will be using for Content Curation voting through the end of March)


Finished the selections today and promise to email everyone tomorrow. Many Scoop.it favorites will be included and voting will go through March. I even "entered" the last week sharing my links and philosophies to let people know I don't just look like a curator I play one on Scoop.it too :).


Marty

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Rescooped by Martin (Marty) Smith from Internet Marketing Strategy 2.0
March 9, 2012 7:55 AM
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Facebook Timeline For Pages Video Introduction

From www.youtube.com - March 9, 2012 7:51 AM
**** Martin no likely, but this video should help me adjust to new Facebook timeline.

Anise Smith writes on her blog: "The new Facebook Timeline layout for brands will be going live March 30, 2012 ready or not so I thought I would find as much information as possible to get you prepared.


I found a great two part tutorial that I screen captured that really provides an amazing step by step walk through of Timeline for Brands.


I am pretty sure it will get you prepared to make your Timeline shine for your brand.


Take a look at the two videos below and they should answer EVERY question that you have about how Timeline will work for your brand."


Video 1 - Introduction: http://youtu.be/XviTuMKpNCk 


Video 2 - Timeline for Pages: http://youtu.be/eF1UDSPun4E 

Original article: http://anisesmith.info/detailed-video-tutorial-for-creating-an-awesome-facebook-timeline-for-your-brand  


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Rescooped by Martin (Marty) Smith from Enterprise Social Media
March 8, 2012 10:03 PM
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Marketers Never Learn From Social-Media Mistakes Of Others

Marketers Never Learn From Social-Media Mistakes Of Others | BI Revolution | Scoop.it
From adage.com - March 8, 2012 7:22 PM

"The story of social-media lessons not learned is the overriding theme of the last eight years in social-media communications and the focus of a new book, #FAIL: The 50 Greatest Social Media Screw-Ups that I've co-authored.

 

"In it we catalog a litany of mistakes and faux pas committed by major companies since 2004, and our conclusion, it has to be said, isn't so much that shit happens but that it happens again and again and again"

 

Oh boy! The article mentions a current Social Media Hall of Shamer - Chevy - and a current nominee - McDonalds, plus the author has written a whole book about social media fails!

**** Not sure I agree with this but interesting to think about why we don't let the failures of others dissuade us from damaging courses of our own. Marty

 

Via @mydigitalcoco


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Rescooped by Martin (Marty) Smith from Pinterest
March 8, 2012 9:24 PM
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Big Consumer Brands Yet To Tap Pinterest's Potential

Big Consumer Brands Yet To Tap Pinterest's Potential | BI Revolution | Scoop.it
From mashable.com - March 8, 2012 9:01 PM
Mashable spoke with reps from a handful of agencies about whether they're recommending that their clients start pinning.

...

 

**** Kelly is THE Pinterest expert I follow and may understand here before very much longer :). Marty


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Martin (Marty) Smith's comment, March 11, 2012 8:08 PM
Thanks and gret feed! Marty
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Rescooped by Martin (Marty) Smith from Google Plus and Social SEO
March 6, 2012 10:40 PM
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How Social Shares are Impacting SEO

How Social Shares are Impacting SEO | BI Revolution | Scoop.it
From plus.google.com - March 6, 2012 10:31 PM

Its becoming increasingly clear that Social Shares http://goo.gl/BLwXF is having a major impact on SEO and Marketers who adopt this new model will enjoy a significant increase in visitor Traffic so as they...


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Rescooped by Martin (Marty) Smith from Digital Marketing
March 6, 2012 10:05 PM
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Pinterest: Everything You Need To Know Is In This Massive Post — SocialMouths

Pinterest: Everything You Need To Know Is In This Massive Post — SocialMouths | BI Revolution | Scoop.it
From socialmouths.com - February 4, 2012 3:45 PM
Pinterest is growing at crazy rates on the social web. Here is everything you need to know to use Pinterest to promote yourself or your business.
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Rescooped by Martin (Marty) Smith from Quite Interesting Stats and Facts
March 5, 2012 9:50 PM
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Five Social Media Trends for 2012 |

Five Social Media Trends for 2012 | | BI Revolution | Scoop.it
From napwatlanta.wordpress.com - March 5, 2012 8:27 AM
Content Marketing. Content curation was so last year. In 2012 we're going broader; we'll be talking about a marketing discipline called “Content Marketing.” It's actually not all that new; in fact, some social media pundits have ...

***** k, I'll play .... Marty
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Scooped by Martin (Marty) Smith
March 5, 2012 8:58 PM
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5 Huge Digital Marketing Trends You Can't Afford to Ignore

5 Huge Digital Marketing Trends You Can't Afford to Ignore | BI Revolution | Scoop.it
From mashable.com - March 5, 2012 8:58 PM
As we anticipate a connected, increasingly mobile future, here are five big marketing ideas to embrace now to get ahead of the curve....

Keeps coming up MOBILE for me too. Marty
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Rescooped by Martin (Marty) Smith from Business and Marketing
March 11, 2012 8:46 PM
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The 5 New Must-Have B2B Marketing Skills

The 5 New Must-Have B2B Marketing Skills | BI Revolution | Scoop.it
From blog.eloqua.com - March 11, 2012 7:21 PM
B2B marketing has changed. But have your skills? We name 5 must-have skills for B2B marketers.

***** This tickle makes my B2B isn't different online than B2C. Marty
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Rescooped by Martin (Marty) Smith from Social Media Marketing Strategies
March 11, 2012 3:41 PM
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The 6 Basic Organizational Attitudes Toward Social Media

The 6 Basic Organizational Attitudes Toward Social Media | BI Revolution | Scoop.it
From www.tlnt.com - March 11, 2012 3:26 PM
By Anthony J. Bradley and Mark P. McDonald Our research has uncovered a spectrum of six basic organizational attitudes — folly, fearful, flippant, formulating, forging, and fusing — about social media.

 

These six F’s can play an important role in the success of your collaboration efforts. In fact, the attitudes within a large organization will most likely vary across units. Be sure to identify and understand this variation.


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Rescooped by Martin (Marty) Smith from A 360° Perspective of Communications, Strategy, Technology and Advertising
March 11, 2012 9:55 AM
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Social Media Marketing Radar Graphic

Social Media Marketing Radar Graphic | BI Revolution | Scoop.it
From www.smartinsights.com - March 11, 2012 6:04 AM

**** I love this graphic as it describes every niche social media tool and dimension some of which I can easy forget such as Social Bookmarking. Marty


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Rescooped by Martin (Marty) Smith from Innovatus
March 10, 2012 12:29 PM
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Better Agile Teams In 10 Steps

Better Agile Teams In 10 Steps | BI Revolution | Scoop.it
From agilewarrior.wordpress.com - March 10, 2012 4:21 AM

"Leadership is one of those personal things I find hard to give advice on. As if there were merely 10 things you needed to do to successfully lead your agile team."

**** Agile development is cool and very "marketing-like" despite being an IT process. I love its focus on "epics" and "sprints". The key is the inter-team dynamic (a point I learned from Carrboro, NC's New Media Campaigns). This article helps understnad the central importance of the team in agile developent, something often overlooked. Marty


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Rescooped by Martin (Marty) Smith from Pierre Paperon
March 9, 2012 7:43 PM
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50+ Favorite Social Media and News Content Shares

50+ Favorite Social Media and News Content Shares | BI Revolution | Scoop.it
From dailytekk.com - March 7, 2012 7:38 AM

There's so much information online just begging to be curated: news, social media, images, video, websites... the list goes on. Reading great content from my favorite blogs and websites is one of m...

**** Good stuff in this exhaustive list. Marty


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Rescooped by Martin (Marty) Smith from Business Model Engineering
March 9, 2012 7:57 AM
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Facebook Timeline For Brands: It's About Storytelling - Forbes - Jamie Tedford

Facebook Timeline For Brands: It's About Storytelling - Forbes - Jamie Tedford | BI Revolution | Scoop.it
From www.forbes.com - March 9, 2012 7:40 AM
Guest post written by Jamie Tedford Jamie Tedford is founder at CEO of Brand Networks, a social branding consultancy. Jamie Tedford As anticipated, Facebook Timeline for Pages was announced Wednesday.

**** K now I like new FB timeline better. Marty
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Rescooped by Martin (Marty) Smith from information analyst
March 9, 2012 1:11 AM
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Who’s Following You Online...Lions, Tigers, Bears Oh My

Who’s Following You Online...Lions, Tigers, Bears Oh My | BI Revolution | Scoop.it
From blogs.discovermagazine.com - March 8, 2012 9:43 PM
Technology | Collusion | The savvy Web user knows that the Internet isn't all fun and games.

There are plenty of companies out there watching every move a user makes, with an aim to sending their way ads they will click on. But just how many companies are tracking you can be shocking, especially when you don’t know what they know about you, and you have never in your life heard of them before.

 

**** Way scary cool. Marty


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Scooped by Martin (Marty) Smith
March 8, 2012 9:29 PM
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Analytics of A Life

Analytics of A Life | BI Revolution | Scoop.it
From www.wired.com - March 8, 2012 6:45 PM
The Personal Analytics of My LifeWired News (blog)By Stephen Wolfram The vast majority of these recipients are people or mailgroups within our company.


**** This is a wild hoarding math thing that reminds me of Barbarasi 's Bursts. Marty

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Rescooped by Martin (Marty) Smith from Google Plus and Social SEO
March 6, 2012 11:17 PM
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GOOGLE+ MARKETING "HOW TO" ADVICE

GOOGLE+ MARKETING "HOW TO" ADVICE | BI Revolution | Scoop.it
From plus.google.com - February 16, 2012 9:05 AM
GOOGLE+ MARKETING "HOW TO" ADVICE Tuesday I've been in a hangout on air talking about this subject with +Mike Elgan, +Chris Lang, +Brock Predovich &…...

**** need this Marty
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Rescooped by Martin (Marty) Smith from A 360° Perspective of Communications, Strategy, Technology and Advertising
March 6, 2012 10:09 PM
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How to measure your Google+ traffic

How to measure your Google+ traffic | BI Revolution | Scoop.it
From www.wordtracker.com - March 2, 2012 4:27 PM
Now that you (hopefully) have had your Google+ personal profile and business page set up, you are probably wondering how you can track your Google+ success.

**** Thanks Gerrit, Jose and Jim, been trying to wrestle this to the ground for days. Marty
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Rescooped by Martin (Marty) Smith from Business and Marketing
March 6, 2012 9:53 PM
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5 Key Changes to the New Facebook Page Marketers Need to Know

5 Key Changes to the New Facebook Page Marketers Need to Know | BI Revolution | Scoop.it
From www.jeffbullas.com - March 6, 2012 9:48 PM
Facebook has just announced that the new design for pagesis a reality and all businesses will need to adapt their Facebook Page to the new design and functionality.

**** Gregg is a trusted source for me and this article is just another in a long line of helpful scoops. Highly recommend following Gregg. Marty
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Rescooped by Martin (Marty) Smith from Augmented Collective Intelligence
March 5, 2012 9:48 PM
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Training the Cloud with the Crowd

Training the Cloud with the Crowd | BI Revolution | Scoop.it
From www.crowdsourcing.org - March 5, 2012 9:43 PM

"Want to see how people feel about the weather in San Diego, right now? Check out the weather sentiment prediction web app. Read about how Google Prediction API and DialogueEarth.org's Crowd Sourced data was used to train the cloud!"



Cool, complicated but cool. Marty
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