Atlantic BT awards 10 Top Curators from 2011 after the first Content Curation Contest. ...
Scoop.it's preeminence isn't a huge surprise since I got the idea for the first Content Curation Contest from maxOz and Marc was nice enough to let me play with his very cool toy (Scoop.it) in beta. Thanks to Michele and Marc. There were only two objects, an iPad 2 and Kindle Fire, to be awarded and you can discover who will be telling me how to get those prizes to them by clicking over to Atlantic BT's blog. I'm creating a special, very limited edition Top Curator Tee. Each curator also receives a special Top Curator profile page on AtlaticBT.com. Each curator will be followed by @Atlanticbt and receive at least two links from us to their curation examples (from their profile page), a speical Top Curator badge and our thanks, admiration and appreciation. Curators ROCK! Raleigh, NC 
The are almost too many tech events in the calendar these days to mark any particular one out as being worthy of note. ... 
Google has released a long list of changes that the search engine made in April 2012, and many are directly related to how search engine optimization professionals will engage in their profession post Penguin.
Website Magazine has listed some of the most important changes related to Google SEO below by generalized category, but do review the full list which focuses on the search experience for consumers as much as anything of note for SEO professionals. In line with previous search quality change reports, Google has assigned codenames for each change which does make it easy to keep track of the impact of the changes in the future. Via Gregg Breward 
Congratulations to one of the best nonprofits on the planet. The Robin Hood Organization raised $57M in their fund raising event last night in NYC. If you've never seen RobinHood.org STRONGLY recommend taking a spin by as it is one GREAT website (right up there with the best ecommerce sites in intelligence, creativity and design). Marty 
Twitter Bolstering Both its Curation and Creation Capabilities (Twitter Bolstering Both its Curation and Creation Capabilities - GigaOM 
CNBC.comGM to Stop Advertising on FacebookWall Street JournalBy SHARON TERLEP, SUZANNE VRANICA and SHAYNDI RAICE General Motors Co.
***** Wrote about Facebook backlash this morning On Curation Revolution due to USA Today Poll showing 57% of Facebook visitors, "Never click on the ads." Still think FB is important to social commerce but good luck getting ROI. Marty ![Twitter's Tipping Point [infographic] | Curation Revolution | Scoop.it](http://img.scoop.it/5VtoYet-Qrn5dC4U1XEqyzl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
A Twitter infographic that share some some statistics on demographics, interesting facts, business use statistics, and more.
**** Great Twitter infographic identifying its tipping point (SXSW 2007). I started using Twitter in 2008 and received the fastest PR4 I've ever seen (since moved to a 5). Twitter's value as curation tool can't be overstated nor can its SEO benefit. I think of Twitter as the Internet's Radio - it is about what is happening now and doing a remote (otherwise known as a Tweetup) is when the tool really comes into its own. Via Jonha Revesencio 
Martin Sorrell, WPP CEO, says Facebook is one of the most important brand mechanisms. Will he buy Facebook stock? WPP's spend is massive and their Google spend in 1Q is up 17%, Facebook spend is flat and Sorrell has called Facebook a "branding" medium as opposed to a place to make money (like Google). 
Learn why you need to curate content. Importance and benefits of content curation. ***** A string of excellent articles from 7 Boats. Their What Is Content Curation is also excellent and linked from this one. Marty 
Why did Allergan’s wrinkle killer Botox Cosmetic become a commercial success and Procter & Gamble’s fat substitute Olestra fail? A new study forthcoming in the Journal of Marketing details why some innovations go viral and others don’t. ***** Interesting study on what makes something sticky. Marty Via Peter Verschuere 
Content marketers spend lots of time and money creating just the right content to engage their customers and prospects, but much of it goes unheeded by the most coveted of audiences — the C-suite.
This group relies even more heavily than others on the advice and perspective of their true peers and those they perceive to be authentic experts. They know the information they need and value, and do not want to waste time with “salesy” pitches and lightweight stories.
So how does this translate into successful content for executives? Focus on these elements to start:
#1. Hard facts drive credibility… and credibility is key #2. Provide actionable and timely information on issues that matter #3. Summarize, summarize, summarize #4. Channel matters #5. Push beyond the common wisdom and top-of-mind trends #6. Evolve from technical to strategic
Match content and format to channel When you publish executive-level content, take a multimedia approach.
The bottom line: Get out and listen to your executive audience members, research and understand their challenges and needs, link your story to value, and reach them where they are.
Via maxOz 
StumbleUpon is one of the best traffic generators among the top seven social media sites, referring more than other social bookmarking and voting sites such as Digg and Reddit according to Statcounter. ... 
Website speed is important for usability. ***** Post Panda lack of response time when Google comes a callin' could ruin your website's SEO. Actually Google has been speed sticklers for years, so I'm looking for quick but good and cheap or free speed testing tools. Found these, if you know of others or better let me know. |
![Google Plus Weak User Engagement [Study] | Curation Revolution | Scoop.it](http://img.scoop.it/nCUUQ_PzS6i7Lq2_-SxlCjl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
We used RJMetrics was used to conduct user loyalty analysis and cohort analysis on publicly available Google+ data. ... 
What an incredible journey, we’ll call it, when it comes to Google+. Before Google+ was released,... 
Through ventures like Coursera, world-class learning is coming at bargain-basement prices. (Lots of #Coursera excitement #NYTimesFriedman- is it justified? **** Cool article from World Is Flat author Friedman in NYT. Marty 
"Conversion Rate" Marketing: The Whole Point Behind Driving Traffic to Your ...Huffington Post (blog)This is where conversion rate marketing steps in. The conversion rate experts are my good friends Bryan and Jeffrey Eisenberg. 
AWeber Email Marketing Tips. Are You Marketing By Psychographics? ... Marketing firm Young & Rubicam go by what they call the 4Cs, that classifies people based on their values. For example, the “resigned,” are most comfortable with safety ... ***** I left psychographics in search of archetypes but can't say "personas" or "segments" too much for email or content marketing. Personas create the conversations needed to segment a marketing message, to break it down from taling to yourself about yourself (lol). Marty ![Facebook a Passing Fad? Almost A Majority Of Americans Think So [STUDY] | Curation Revolution | Scoop.it](http://img.scoop.it/VqI_aBtydeSmUokxly53djl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Nearly half of Americans believe that popular social networking site Facebook is a passing fad, a new study suggests. Via Genevieve Lachance, ABroaderView 
According to AP-CNBC poll, 57% of Facebook users say they never click ads. ...
The last bullet is mine not USA Today's, but hearing the CEO of uber-agency WPP say he has increased his sizable Google spend while flattening out client's Facebook spend on SquawkBox last week is a telling sign of Facebook's commercial difficulties and Google's resurgence. Dominant ideas in Internet marketing aren't guaranteed a future (can you say MySpace). While it is way to early to hang the RIP on Facebook Friday's IPO may be more of a cultural hit than business model victory since the jury on F Commerce remains out.
Marty 
Forces are conspiring to allow Internet marketers to predict tiny futures via burst-y patterns exposed by Google, Social Nets and our inner pattern makers exposed by web metrics and rebels with a cause. We are about to find Asimov's dream. 
It's not official yet, but we're expecting it to be within the next few months: Search Engine Optimization is about to be turned on its head by Social...
Well at least the writer had the decency NOT to say SEO is dead lol
Sorrell described Google's position as "powerful" if they can master the five legs of their stool. Writing a ScentTrail blog post on Google's resurgence to put words to this feeling now that the other Martin has confirmed a gut feel. Excellent scoop by my friends at Level343.
Via Level343, Martin (Marty) Smith 
FORBES: Is Apple's dominance of Mobile Development on the Wane?A significant number of the teams in my NUvention Web class choose development on mobile. 
Harvard Researchers have learned why so many of us are compelled to share our every thought, movement, like and want through Twitter , Facebook , Foursquare , Instagram and Pinterest....
***** Oh, that's it :). Marty 
Chances are, you're probably pretty pumped if you land a job at Apple. ***** Friend shared this note new Apple employees receive with me saying, "In case you weren't pumped enough to work for Apple this is the note you receive on your first day." Lessons in how to create the most valuable company on earth. File this under challenge and appreciate your people. Marty 
Gift Caddie takes the guesswork out of gift-giving!Now friends and family can always find you the perfect gift. ***** As a former Ecommerce Director I can tell you this is TOO COOL. Wish list selling works when we could get around to it. By making wish lists social they will blow up and smart ecom sites will add TNT into the mix. Add GiftCaddie to the list, getting longer by the day, of easy, cool stuff should have thought of (rats :). Marty |
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Marty, Thank YOU for the reference, appreciate your wonderful comments and support xxx