Looking forward to "Hanging Out' via G+ with Tim and Ally tomorrow at 2:00 EST discussing how Community Saves The World.
http://mycmgr.com/ #CMGRHangout
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SEO as we've known and practiced it is terminally ill because of the 2nd Law of Thermodynamics. Entropy is killing SEO and that is as it should be.
Martin (Marty) Smith's insight:
Written in response to Is SEO Dying? Yes It Is http://www.digitalgossips.com/2013/05/is-seo-dying-yes-it-is.html by Munaz Anjum ( J. Nolfo (@JNolfo) asked if I thought SEO was dead or dying. The short answer is YES, but I did add a sixth force to the five SEO Killers Anjum noted:
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Color has a powerful psychological influence on the human brain. Learn how others have harnessed it and how you can do the same.
Martin (Marty) Smith's insight:
Color Is MASTER of Us All Infographics: Delete the scoop?
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You probably read the recent NYT post about a new method for analyzing script success? Hulk smashes it.
Martin (Marty) Smith's insight:
Can We Predict The Future Delete the scoop?
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Most Internet marketers agree. Your website must be heroic, a quest of and for greatness. But how can your marketing make customers heroes? Here's How: * Gamification (nothing like social kudos to reinforce a heroic journey). * Curate and Use UGC (User Generated Content). * Contests (who has the best Tough Mudder Pinterest board etc...). * Leaderboards (part of gamification, but a constant reminder that a game is going on NOW).
Website design tips and several examples of "heroic" websites are included. If you know of great heroic online experiences please share so we can curate in. Delete the scoop?
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Los Angeles Times
Martin (Marty) Smith's insight:
Live Events & Social Media Delete the scoop?
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There is a "new altruism" meme growing in Internet marketing. The old notion of winning at someone else's expense seems outdated in a world of plenty, in a world where we buy from those we LOVE. Delete the scoop?
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How Semantic Search Will Be A Game Changer For Real Estate
Martin (Marty) Smith's insight:
Semantic Web & Future Of Everything 
David Amerland's comment,
May 8, 11:58 AM
As always Marty you manage to add several more layers of value to whatever's on the table. Stunning!
Martin (Marty) Smith's comment,
May 8, 11:17 PM
Thanks David nicest thing anyone has said to me all week :). Much appreciated. Marty
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Analysis of two years of Scoopit use to curate and create content marketing.
Martin (Marty) Smith's insight:
Had fun creating a series of charts showing how each content marketing feed created on Scoop.it make a contribution to a tapestry of content marketing. 
Brian Yanish - MarketingHits.com's curator insight,
May 5, 8:46 AM
Thanks Marty for sharing. SHARING is a key part of this web social economy we are living in right now. It started with content, (message boards, blogs) and now has moved on to cars (Zipcar), bikes (Citi Bike) and beds (AirBnB). We are becoming more connected than ever before and OUR online profiles, that WE and OTHERS create about US is driving this sharing economy. Marty, I know you and I have never met in person but via Scoop.it and social sharing we are connected. Interesting how business is changing.
Martin (Marty) Smith's comment,
May 5, 7:29 PM
Agree Brian. When SHARING is at the core many things change such as: competition, how we scale, how we make money and how and what we support.
In a social sharing time we compete in a more collaborative way where rising tides lift all boats. I was shocked to be in a meeting the other day where someone was pithing the idea of unilateral zero sum benefit. Shocked because everyone I work with get it - that doing the right thing is increasingly the right thing to do. I wasn't going to convince this particular manager that WE are stronger than I or ME, but most of us are getting it and that is one of the things driving Scoop.it's success :).M 
Susan Daniels's curator insight,
May 19, 11:17 AM
I've had such a wonderful time bring new traffic to my site and meeting new friends on Scoop.it. I am pleased to share this slide presentation with you from Martin Marty Smith. I believe you will find it informative. Warmly, Susan Daniels Delete the scoop?
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Better SEO Writing Just Scooped a great #infographic about SEO Writing that didn't mention some of my favorite tips or anything about "stop words" so I added 5 tips to the Scoop and wrote a quick ScentTrail Marketing post about Stop Words:
There is great news about the elimination of stop words. When you tune your writing to use shorter sentences, smaller paragraphs and reduces stop words your copy reads faster and so becomes more engaging. Win Win. 
Kathy Lenard's curator insight,
May 1, 11:26 PM
I sometime write long sentences; so when I saw these tips about the elimination of STOP words, I had to Scoop this.
Martin (Marty) Smith's comment,
May 2, 7:36 AM
Thanks for the Rescoop Kathy. Shortening your sentences, more Hemingway than Faulkner, can have positive impacts on SEO and visitor engagement. Marty
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There are many things that compels us to buy things. Some of these things we don’t even think about cause we are psychologically drawn towards them. Via Brian Yanish - MarketingHits.com
Martin (Marty) Smith's insight:
The Five Senses of E-Commerce * Social Shopping. * Great Nonverbals (easy navigation, clear communication, good cart). * Great internal search (merchandised and faceted). * When in doubt SELL EVERYTHING.
6. Rinse and repeat until your product page conversion doubles for your most important persona.
Martine Boucher's curator insight,
April 30, 2:00 PM
What Influences a Purchase Decision? #infographic Delete the scoop?
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Google Plus impacts search and Google Authorship Sweetens the deal. Learn how it all works in this comprehensive 3 week study that isolates the impact of G+
Martin (Marty) Smith's insight:
Impact of Google Authorship Study Delete the scoop?
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Not only is there a new sheriff in town, content marketing, but there is a rapidly evolving new movement too. How can you create "lean content"? Read on.
Martin (Marty) Smith's insight:
Had fun writing this piece on how Guillaume, Marc and the @Scoopit team are creating the Lean Content Movement and what that means to we lucky few Internet marketeers. 
Ken Morrison's comment,
April 27, 8:20 AM
I enjoyed this article Marty. The Circus analogy was a concrete example that I will remember for a while. Well Done.
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Embrace Save The World Marketing
In a social mobile and connected time for profit companies should learn emotional storytelling from nonprofits. Nonprofits should learn viral marketing and SEO from their for profit cousins.
Save The World Marketing is a "new altruism" that is sweeping across social media. Companies and brands that embrace Save The World Marketing create an emotional connection with customers via authentic stories and social media.
Every enterprise is saving the world in some interesting way. Telling that story or finding partners who can help tell a company's "save the world" story should be a top priority for senior managers and small to medium sized businesses (SMBs).
Yu Ji's curator insight,
May 21, 6:37 AM
To some extent, it pointed the changes happened today in marketing and how to cope with such changes.
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Big Data's great, but it can rob your brand of serendipity.
Martin (Marty) Smith's insight:
HBR makes a conclusive case for why SURPRISE creates the most effective marketing. Surprise is another way of saying exceeding expectations and I AGREE.
The warning shot is if we market ONLY to what we see in our data we become increasingly predictable. We KPI surprise OUT of our thinking and marketing.
Great article on how to build positive surprise into your marketing process and thinking.
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Economic Times Google boosts photo offerings to rival Facebook Economic Times SAN FRANCISCO: Google is digging deeper into its technology toolkit to turn its social networking service into a more formidable threat to Facebook, sprucing up its photo...
Martin (Marty) Smith's insight:
Google Header Eats Los Angeles
Yes the Google+ Header just got bigger along with 41 other feature improvements to the leading search engine's social network. Recognizing that the most popular content on Facebook is pictures, Google+ boosted its ability to compete. Here is a quote from the Economic Times post:
"But the most compelling new attraction may be a new photo-management tool that promises to test how much control people want to cede to computers. It will also further blur the lines between a real moment in time and augmented reality."
Susan Daniels's curator insight,
May 19, 11:13 AM
Just noticed the bigger header yesterday. Google is fast becoming my social network of choice. They just keep adding more and more features that I find absolutely delightful.
James LaCorte's curator insight,
May 20, 3:38 PM
I have tested some of the changes out. I like the look and feel. They need to work on getting the masses over there, even if it is for the communities.
I do think a little better documentation is needed.
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Study: Organic Posting Is Most Popular Social Media Tactic, But Not The Most ...
Marketing Land
More than one in three large social media advertisers are not satisfied with their efforts from both paid and organic social media strategies.
Martin (Marty) Smith's insight:
The Same Message Over And Over
Social Is Different and we keep getting this message over and over. The problem / opportunity with social media marketing is it doesn't respond well to typical Stimulus - Response advertising so favored everywhere else.
Once you break the S - R curve TIME changes. When you reinforce a behavior you created it feels like you gain brand advocacy. I think you make a transaction and advocacy comes AFTER the sale.
Social media flips this response. Social media builds a relationship first, secures advocacy and then comes money. If that sounds EASTERN and not very capitalist you are right and beginning to see some of the reasons we S - R marketing pros are having such a hard time with social media marketing.
The answers are NOT to attempt to simply cart one set of tactics from paid to social. No, the answer is to form and find new ways to judge ROI vis brand advocacy and social support. Soon we will see just how much social media creates a base for success IN ALL OTHER MARKETING.
Marketers are a distrusting lot. Instead of looking hard at our efforts and preconceptions we want NEW things to walk and talk like OLD things, things we understand and trust. Life in a digital age can't afford such singular thinking.
Fuzziness prevails and the over, what we stand to gain, exceeds the under, what we stand to loose well enough to demand and open minded participation as we define the new marketing on the back of the thing we trust (paid).
I'm old enough to remember having knockdowns about paid too. There was a time when what is trusted NOW was distrusted then. Best to keep that truth close at hand since it reminds us how important ACTING and LEARNING have become in modern marketing.
John van den Brink's curator insight,
May 15, 1:21 PM
Great insight by Martin! You're absolutely right
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Monday 5.13 = Last Day to Vote
View King of Pinterest here: http://pinterest.com/scenttrail/king-of-pinterest/
View Queen of Pinterest here: http://pinterest.com/scenttrail/queen-of-pinterest/
Vote HERE: http://scenttrail.blogspot.com/2013/05/mothers-day-pinterest-contest-men-vs.html#.UY45OYLueG8
Follow ScentTrail on Pinterest to be able to pin. http://pinterest.com/scenttrail/
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Our Connected, Social & Mobile revolution moves sand under our Internet marketing feet twenty years+ after Cluetrain's Manifesto, time for a new manifesto.
Martin (Marty) Smith's insight:
Had fun writing an update to one of my favorite books - The Cluetrain Manifesto. Here are highlights from the CoSoMo Manifesto:
* We (your customers) are POWERFUL beyond your wildest dream.
* Our (your customers') everyday needs are more than MET.
* Our (your customers') aspirational desires will never be satisfied.
* Greatness is the cost of the poker game you are playing.
* We can't tell You how to be GREAT, but sure know it when we see, feel or buy greatness.
* Our TIME is our most valuable resource, so don't waste it.
* We may know you better ONLINE than you know yourself, so be authentic and real.
* Together we are more powerful than either of us alone.
What about you? Have ideas we should add to the CoSoMo Manifesto? Share in comments and we will curate in. Marty
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"The modern version of introspection is the sum total of all those highly individualized choices that we make about the material content of
Martin (Marty) Smith's insight:
Brands Are Promises
Great share by my friend Phil Buckley (@1918). My favorite is the piece Pink shares, " I think a brand is a promise … a promise of what you can expect if you use the product or service, or if you engage in the experience." Indeed.
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72% of small business that adopted a social media platform found that their traffic both virtual and physical increased.
Martin (Marty) Smith's insight:
Personality Sells
There is a real "anti-sales" movement afoot. I'm sitting in a car dealership as I write this and I blame them (lol). The archetype of a used car salesman who believes deals can benefit him and him alone is a hard archetype to shake.
Willy Loman is long gone. Anyone, used car dealers included, who don't create mutual benefit will be hard pressed to survive in a time when I am using a car dealers wifi to type this post.
Once the web is present it is much harder to create unilateral benefit. Even car dealers, the good ones, realize every action creates an equal and opposite reaction in social media these days.
We are still a distance from where we need to be, but progress is clear and unmistakable. We will know we are there when car dealers sell cars like Apple sells iPhones.
So my favorite tip from this post is #3, use social media to create a personality. Personality is truth since it is impossible to fake that you are over time. Short term anyone can lie and fake anything, long term not so much.
Brian Yanish - MarketingHits.com's curator insight,
May 5, 8:59 AM
Willy Loman, I was just talking about him the other day with my daughter.
Todays buyer can easily knows more about a product than the person selling it.
Salespeople, don't lie because your buyers will know and will move on.
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This infographic shows what drives brand loyalty. A retro theme with some bright colors. Simple!
Martin (Marty) Smith's insight:
Join Brands Don't Buy Them
Agree with this infographic about what makes people loyal to brands. Brands are shorthand for contemporary life. We bundle so much meaning into brands such as Nike, Apple and REI that it would be hard to imagine modern life without these shortcuts.
Faith Popcorn famously said people don't BUY brands they JOIN them and these "loyalty" reasons can help form a brand people want to join.
Yu Ji's curator insight,
May 1, 10:42 AM
Get your customer know you and then, don't forget to get them fall in love with you as well!!
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Food for Thought, I imagine, is like TED before it became TED, with really great food. It's a unique conference hosted every year by Erwin Penland in the charming city of Greenville SC, and brings ...
Martin (Marty) Smith's insight:
What Will Be Your Legacy?
Love these Sketchnotes from Gavin McMahon (@powerfulpoint)
that I found from fellow Scooper Jose Luis Anzizar (@anzizar). Love this management guru Peter Drucker quote:
"Defending the past is a greater risk than creating the future."
Peter Drucker
Drucker's quote has never been more TRUE than in the middle of a revolution when many seek shelter as we lucky few Internet marketers look to create the future.
Great notes from Gavin in a fun Sunni Brown-like format. I hope to make Food For Thought 2014.
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Example of best practice to create a Product Manifesto or Product Principles to guide product development.
Martin (Marty) Smith's insight:
Inspired Helping Cure Cancer
I'm reading Marty Cagan's book Inspired to help create http://www.curecancerstarter.org. Marty is a founding partner of the Silicon Valley Products Group and book is excellent.
Why would a Consumer Products Goods brand marketer who has created more than 10 products need to read a book about inspired product creation? Two reasons including being a marketer today means you never STOP learning and I've never created a TECHNICAL product.
Sure I created FoundObjects.com (now RIP sadly) in 1999, but life was so different THEN than now. Getting Marty's take on the process of creating a product in today's social, mobile world is helping wrap my mind around the task at hand.
This section on creating a Product Values Manifesto is something I will do for Cure Cancer Starter. This link actually goes to examples.
Panicos Kamasia 's curator insight,
April 28, 4:27 AM
Example of best practice to create a Product Manifesto or Product Principles to guide product development.
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