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AVIA OTT NEWSLETTER
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The birth of Korea's largest OTT platform is imminent as the three major terrestrial broadcasters, who are major shareholders of Wavve, have agreed to the merger between TVING and Wavve. 
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Amazon is officially shutting down Freevee, its free, ad-supported video streaming service originally launched under the IMDb brand.
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The combined content spend of Disney, Comcast, Google, Warner Bros. Discovery, Netflix and Paramount will reach $126 billion this year, Ampere Analysis reports, accounting for more than half of all content expenditure worldwide.
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Amazon reported its third-quarter 2024 earnings, revealing ad sales rose 19% year over year.
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Driven by its U.S. base, Samsung TV Plus has hit a new reach milestone of 88 million monthly active users and an increase of 50 percent plus in global viewing year on year.
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The upcoming rollout in Southeast Asia means the Max streaming service will be available in 72 markets worldwide, with more to come in 2025.
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A new industry analysis by consultancy firm Media Partners Asia (MPA) projects substantial growth in Japan‘s digital entertainment landscape.
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Parks Associates’ research finds US consumers are increasingly adopting ad-based video streaming service packages in order to save money on subscription fees.
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64% of pirated content users are open to switching to free, ad-supported channels, while 70% express reluctance to pay for OTT subscriptions, highlighting the need for content providers to reconsider pricing and accessibility strategies, according to the "The Rob Report" by EY and IAMAI.
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South Korea’s multiplay services market is set for steady growth between 2023 and 2028, driven primarily by tripleplay and quadrupleplay bundles.
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Disney recently joined Warner Bros Discovery, Paramount+, and Netflix in the ‘finally profitable’ club. How? By increasing prices and acting more like the traditional providers they replaced, says Wes Morton.
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After snagging $1.8 billion in the 2024 upfront, Amazon is poised to bring even more ways for marketers to advertise on Prime Video in 2025.
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Sony LIV has introduced pause ads, enhancing viewer engagement on CTV while exploring innovative ad formats for brands.
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Crunchyroll, the Sony-owned anime streaming service, is being launched in Australia as an add-on to the Prime Video platform.
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Indonesia, Thailand and Vietnam emerging as key Asian territories for content development and format adaptation, analysis presented at TCCF shows.
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In Q3 2024, Netflix jumped ahead of NBCUniversal in corporate demand share in the US — that is, demand for all original TV content produced under a company’s corporate umbrella – according to Parrot Analytics.
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Google’s subscriptions, platforms and devices business, which includes YouTube TV, NFL Sunday Ticket and YouTube Premium, was also up.
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Prime Video has expanded X-Ray, its multifaceted product feature, to offer recaps of episodes or full seasons of Amazon MGM Studios Original series.
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Amazon continues to expand commercial inventory on its Prime Video streaming service, unveiling new plans to make ads available on the platform in 2025 in Brazil, India, Japan, the Netherlands, and New Zealand.
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Netflix is expecting to keep growing revenue at double-digit percentages in 2025.
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Amagi, has released the 13th Amagi Global FAST Report, which reveals significant growth in sports content in the free ad-supported streaming TV (FAST) ecosystem.
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In a bid to expand their user base and to reduce churn, a slew of streamers have cut deals with companies in the grocery business, betting that aligning entertainment with those selling a necessity like food can bolster both sides of the equation.
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User retention in streaming services has become a crucial measure of success. Netflix consistently excels at retaining users longer than its competitors, Apple TV+ and Paramount+, reports BB Media.
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TiVo’s Q2 2024 Video Trends Report found that consumers are adopting streamer bundle packages amid SVOD price hikes, with average entertainment spend down by $30 year-on-year.
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