AVIA OTT NEWSLETTER

More than a third (34 per cent) of subscribers in East Asia now sign up to services exclusively via third-party bundles and offers — a growing trend of bundling that is already significantly higher than in the US (20 per cent), Latin America (21 per cent) or even Europe (30 per cent).

Amid cuts to its US Scripted productions, Netflix is increasingly looking to the APAC region for new content ideas.

Warner Bros. Discovery is set to expand its content production in India, aiming to programme 3,000 hours of global and local content in 2024. This figure is expected to increase to 3,500 to 4,000 hours in 2025.

The social platform will make its Reels content more "prominent," as its parent company reveals its own AI video tool Meta Movie Gen.

According to analysis from Omdia, 365 million SVoD subscriptions will be distributed through operator TV, broadband and mobile bundles, representing 20 per cent of the global streaming market.

Warner Bros. Discovery’s Max streaming service will launch in five markets in Southeast Asia, Hong Kong and Taiwan in the final quarter of this year and in Australia in the first half of 2025.

Amazon's video ad revenue for the 2024-25 upfront period has exceeded the tech giant's internal target of $1.8 billion, a source has confirmed to Deadline.

Ted Sarandos, co-CEO of Netflix, sits atop an industry-leading paid subscriber count of nearly 280 million worldwide.

Cignal TV, the Philippines’ leading Pay-TV provider, has launched a pilot version of its new OTT aggregation platform, Cignal Super, powered by Tata Play Binge’s Platform as a Service (PaaS) technology.

With streamers nearing market saturation in Western markets, retaining subscribers is more important than ever. A report from Ampere Analysis shows that households with children are less likely to cancel streaming service subscriptions than those without them.

Warner Bros. Discovery and Charter Communications said that the companies have inked a multiyear early renewal agreement that will see a tier of Max, including HBO content and Discovery+, be made available to Spectrum TV Select packages without an extra fee for customers.

Elon Musk’s X social media platform has rolled out a new TV app, in a move that suggests that Musk is ready to take on YouTube.

Omdia’s latest findings reveal a significant shift in the connected TV (CTV) market with hardware manufacturers increasingly capitalising on platform revenues rather than hardware sales.

CJ ENM has said it will keep its annual content spend at 1 trillion won ($741 million), the highest in the competitive Korean market.

Amazon India has completed the deal to acquire assets of MX Player, including its app, and is combining it with its AVOD platform Amazon miniTV to create a new free streaming service called Amazon MX Player.

DirecTV announced plans to launch MyFree DirecTV, a free, ad-supported TV streaming service with 'Duck Dynasty' reruns, Fox Weather, and more.

Netflix, YouTube, Amazon and Disney are the Big 4 of streaming platforms, and each have their own advantages, guest columnist Hernan Lopez writes.

With a variety of local streaming services owning exclusive sports rights and several international streamers investing in the genre, Australian SVoD spending on sports is uncharacteristically high.

FreeWheel, a technology platform for the television advertising industry, and NBCUniversal have released the findings of a joint global report entitled Prescribing Premium, designed to determine what, specifically, comprises a high-quality viewing experience from an audience perspective.

Disney, following the lead of Netflix, has widely rolled out a program aimed at converting Disney+ password-borrowers into paid customers.

Micro drama series, like those hatched by Jeffrey Katzenberg's Quibi, but cheaper, could be China's new disruption of global entertainment.

The leading SVOD streamers in the U.S. have eclipsed live TV as the “first place to turn to watch,” according to a new study from Hub Entertainment Research.

OKAST, Broadpeak, Titan OS and Impresa have aligned to form the ASAP4EU (Advertisement Solutions and Analytics Platform) Consortium, which aims to develop solutions to drive AVOD and FAST adoption in Europe.

Prime Video, India’s most loved entertainment destination, has launched HITS, Rewind Networks’ popular linear television channel and the home to some of the most iconic TV shows, as an add-on subscription, increasing access to English-language series that continue to dominate pop-culture year after year.

ScreenThink, MTM’s market intelligence insights tool for the TV and video industry, has revealed the findings of its research report which explores the impact of advertising tiers on SVoD services. Contrary to initial concerns, the latest data reveals that the introduction of ad tiers has had a surprisingly positive effect on the streaming brands.