AVIA OTT NEWSLETTER

Tadka, the microdrama service Indian streaming giant JioHotstar launched inside its app barely two months ago, has already crossed 100 million users.

In his first interview since switching teams from Netflix, Tony Zameczkowski shares Disney's strategy across the Asia-Pacific region and why the company will always "run its own race.

A24 and Google have struck an AI research partnership that will see the independent studio work to develop new AI-powered technologies for filmmakers.

At Asia's leading media conference held in Bali, Amazon regional entertainment leaders touted its radical localization strategies, 600-plus distribution partners, and the new ad-supported tier in India built on Amazon MX Player.

Findings from Gracenote recent report reveal that 86 per cent of US media planners would move more linear budget to CTV if show-level targeting and reporting were available.

Analysis from Gracenote, the content intelligence business unit of Nielsen, shows that sports has quickly become a foundational part of the SVoD content mix and now makes up 5 per cent of overall programming on leading services.

Bundling has become more valuable than ever as consumers feel the pressure from rising streaming costs, with many premium plans now exceeding $20 per month in the US.

Disney continues to add more features hitching Hulu and Disney+ together as it takes steps toward the goal of "fully integrating" Hulu into the Disney+ service.

Roku is making a big bet on creator content, launching a new dedicated destination and multiple new creator FAST channels to its platform, The Hollywood Reporter has learned.

Amazon executive Albert Cheng says the industry is moving beyond the "uncanny valley," and can play a key role in reviving production in Los Angeles.

Free ad-supported streaming TV (FAST) has moved from the margins of the streaming landscape to the centre of how Americans watch TV. 

Sony Pictures revenues were boosted by anime hits Demon Slayer: Kimetsu no Yaiba Infinity Castle, GOAT and Chainsaw Man – The Movie: Reze Arc.

Netflix has revealed for the first time how much it spent on content over the past decade, with Ted Sarandos saying “while other entertainment companies pull back, we’re leaning in.”

The feed lets users explore series, films, live content, WWE and podcasts in an interactive format. 

India's largest streamer is recruiting across generative systems, production automation and creative tech as it builds a dedicated AI division.

Janice Lee details Viu's microdrama growth, Samsung branded series, KOCCA renewal and pan-regional tentpole strategy at APOS 2026.

MoffettNathanson analyst Robert Fishman shared his analysis in a Wednesday report, accounting for how viewership hours give a streamer the ability to create revenue via subscriber retention and gains, price increases and advertising revenue.

Streaming audiences are waiting longer than ever for the return of Original shows. According to new research from Ampere Analysis, the average gap between seasons of Scripted Originals has almost doubled from 12 months in 2020 to 21 months in 2025.

The global fight to “own the living room” is entering a new phase as Google, Amazon and Netflix are projected to control 50 per cent of the global connected TV advertising market by 2030, according to forecasts presented by Omdia at RetailX in London.

Drawing on a nationally representative study of 14,000 consumers, across seven markets, the research highlights how audiences are increasingly engaging across cinema, streaming and transactional formats, with each playing a distinct role in the content journey.

Samsung Ads Southeast Asia has formed an alliance with global data technology company, Eyeota, a Dun & Bradstreet company overlaying viewership insights from Samsung Smart TVs with Eyeota’s consumer data.

YouTube is making AI-generated content labels more prominent, and it's going to start automatically applying the labels if it detects that a video includes 'significant photorealistic AI use.'

A study has found that more than half of Gen Z cancels and renews streaming subscriptions based on the availability of one TV series or film.

HBO Max, which has zigged and zagged more than most streaming services since its delayed launch in 2020, is now on track to hit 150 million subscribers by the end of 2026.

As it heads into the upfronts, the tech giant is leaning on the NFL, NBA, WNBA and other events to drive its ad business forward.