Streaming is no longer a single-screen game. As Indian viewers add more services and CTV increasingly overlaps with traditional television, the industry is facing a familiar problem: how do you measure audiences consistently across screens?
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Consumers in the UK and US now spend almost 11 hours a day consuming media, but their media diet is about much more than screen time. 
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Crunchyroll continues to grow paid subscriber numbers, but lower revenues from motion pictures was due to the studio only releasing one theatrical film in North America in the period. Music sales were boosted by the renewed interest in Michael Jackson.
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The new deal expands on a wide-ranging agreement inked between Google and NBCUniversal last year, and will also see NBCU stream some live sporting events on its YouTube channels.
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Sony’s Crunchyroll is partnering with Starz on its first traditional streaming bundle to grow its anime streaming service in the U.S. market.
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Creators on TikTok will get access to Disney photo and video assets if they opt-in to the program, with their videos living on both platforms.
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TV OS becoming front door to streaming in US July 28, 2026 Smart TVs are becoming the most influential gatekeepers in entertainment, playing an increasingly important role in how US viewers discover and watch content, reports Hub Entertainment.
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The social platform says it will test a video-first look for users when they open the app in select countries, potentially bringing it to the U.S. next year.
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Comcast reported earnings early Thursday, with the NBCU streaming service reporting its first ever profitable quarter, but warned of softness in its theme parks business.
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From
variety
YouTube, one of the world's biggest entertainment businesses, continues to turn in double-digit increases in ad revenue.
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Titan OS, the Barcelona-based technology, entertainment, and advertising company, has announced a distribution agreement with NBCUniversal Global TV Distribution.
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From
deadline
Netflix co-CEO Ted Sarandos sees 2026 content spend rising 10% and but notes savings from generative AI used in about 300 productions.
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Disney is looking to add more live sports to Disney+, starting with additional college football simulcasts in the fall.
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From
variety
Disney posted mixed results for the June 2026 quarter, as Disney+ and Hulu continued to boost profits and the theme parks division turning in solid performance.
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From
deadline
Apple TV viewership hit an all-time high in Q3 2026 but tough comps from the release of F1 the year before slowed growth at Apple’s Services division.
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Prime Video India expands content deal with CJ ENM July 27, 2026 Prime Video India and Korean entertainment powerhouse CJ ENM have announced a multi-year distribution deal to expand the streamer’s K-content offering for Indian audiences.
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HBD Max announced two new mobile features for the U.S. market. The headline one is titled “HBO Max Shorts,” and is “designed to help users discover something to watch by highlighting iconic and memorable scenes from the HBO Max library in a vertical, scrollable feed,” per the platform.
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From
variety
Microdrama viewership has grown 28-fold over the past two years, and it’s not just for women of a certain age anymore. More than two-thirds of users, male and female, watch romance-based series. And just like TV, microdrama viewership typically peaks on Sunday nights between 8-10 p.m.
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Amazon is making a move to embed its Amazon Luna cloud gaming service within its Prime Video platform, enabling much easier discovery for the video game offering.
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From
variety
Netflix reported earnings for the second quarter of 2026 as investors remain concerned over a slowdown in viewer engagement.
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The commercial arm of the U.K. public broadcaster also touted revenue gains for documentary streaming service BBC Select, consumer products and cost discipline amid "market pressures."
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As streaming services face more competition than ever to capture viewers, success is no longer determined by programming alone. With inflation concerns higher than they were a year ago, affordability has become an increasingly important factor in evaluating their monthly spend.
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Rakuten TV, the European streaming platform, has announced that it will soon add an array of new FAST channels in a deal with Sony Pictures Entertainment (SPE).
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"Free is something that we're going to continue to consider, but we have no near-term plans to launch something," said Netflix Co-CEO Greg Peters.
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