Over half of APAC marketers plan to further increase spending on online video, e-commerce, and influencer content in 2026, according to Kantar Media Reactions 2025.
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AVIA OTT NEWSLETTER
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The Walt Disney Company and OpenAI have reached an agreement for Disney to become the first major content licensing partner on Sora, OpenAI’s short-form generative AI video platform. 
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Netflix will soon let customers make their own customized gaming avatars through the acquisition of Ready Player Me, an avatar-creation platform.
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Both Disney+ and Hulu saw big subscriber gains as Bob Iger outlines a user-generated content add-on in streaming and execs dismiss M&A plans.
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That’s up from 200 million monthly viewers worldwide announced in April 2024 to underline the scale and reach of the Amazon ad-supported streaming platform worldwide.
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The FAST channels TV5MONDE Chefs, TV5MONDE Info and TV5MONDE Voyage are expanding their reach with a global rollout on TCL Channel and a launch in the U.S. on TCLtv+.
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Disney will be increasing its overall content spending by $1 billion to $24 billion, largely due to growth in sports rights fees including the newly renewed NBA agreement.
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Parks Associates has published research revealing that 38 per cent of US internet households subscribe to at least one sports-specific streaming service, up from just 4 per cent in 2019.
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The hero of Warner Bros. Discovery‘s third-quarter earnings was Superman, which helped drive its studio business to double-digit growth, but linear TV continues to to be a drag on the company’s bottom line, with TV advertising hit particularly hard.
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Paramount+ is planning price hikes in the U.S. early next year as the company also ramps up its content investment.
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Netflix is rolling out a new advertising metric it calls monthly active viewers and claiming it has 190 million of those viewers on its ad tier.
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Gracenote, the content data business unit of Nielsen, has released a wealth of findings on global consumer attitudes and behaviours relating to video streaming in its 2025 State of Play report.
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The Technology & Media Outlook 2026 report reveals that Gen Z is using social media platforms for news, a rise in microdramas, and daily routine time.
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Indian streaming giant JioHotstar is scaling its South India operations following dramatic audience growth over the past 10 months.
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Amazon's AI-generated Video Recaps on Prime Video provide 'comprehensive season recaps' to bring viewers up to speed on their favorite shows.
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Disney and Paramount are upping the ante on original content spending for 2026 — but it’s sports and international content that may reap the benefits.
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It is projected to end 2025 with US$1.4 billion in revenue across the region, excluding India and China, said Media Partners Asia Read more at The Business Times.
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BBC Studios has announced the formal integration of its media and streaming business in ANZ and Asia under the leadership of Robi Stanton.
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Sports marketing agency IMG's report has crowned YouTube as the priority platform for the sports industry for the second year running, due to its ability to reach new audiences across a variety of media formats, drive revenue, and deliver audience analytics, followed by Instagram, TikTok and Facebook.
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Webtoon Entertainment is set to enter a deal with Warner Bros. Animation to co-produce a slate of 10 fan-favorite Webtoon series for global distribution.
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Peacock, the streaming service of Comcast’s entertainment unit NBCUniversal, narrowed its third-quarter loss to $217 million compared with $436 million in the year-ago period.
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Tech giant Apple saw a healthy 15% bump in its Services segment, which continues to be its fastest-growing part of the business.
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The record annual results for Japan's booming anime industry were achieved even before the recent historic success of 'Demon Slayer: Infinity Castle.
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Disney+ will become the exclusive home for TVING’s hit Korean dramas in Japan as both platforms look to gain ground in Asia’s most valuable streaming market.
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With a steady flow of content, Sesame Street is a mainstay of children’s entertainment. Despite its global success, its future looked uncertain when Warner Bros Discovery chose not to renew its deal with the Sesame Workshop.
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