AVIA OTT NEWSLETTER
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AVIA OTT NEWSLETTER
Your biweekly dose of OTT industry news, trends and research.
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July 28, 5:58 AM
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Netflix Breaks Into Top 3 Distributors In Nielsen's June Rankings

Netflix Breaks Into Top 3 Distributors In Nielsen's June Rankings | AVIA OTT NEWSLETTER | Scoop.it
Netflix broke into the top three in June's Media Distributor Gauge report from Nielsen, but YouTube remained on top for a fifth straight month.
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July 28, 5:36 AM
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Roblox Launches Licensing Platform: Lionsgate, Netflix, Sega

Roblox Launches Licensing Platform: Lionsgate, Netflix, Sega | AVIA OTT NEWSLETTER | Scoop.it

Roblox is launching a new licensing platform to streamline the process for IP rights holders to partner with creators on the gaming platform.

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July 28, 5:51 AM
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Research: Viewers face challenges watching streamed sports

Research: Viewers face challenges watching streamed sports | AVIA OTT NEWSLETTER | Scoop.it

The sports media landscape is shifting, with viewers increasingly turning to streaming via digital platforms, and parting ways with traditional broadcast and cable. 

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July 28, 5:35 AM
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Can Genre Influence Perception of Ads in Streaming Content?

Can Genre Influence Perception of Ads in Streaming Content? | AVIA OTT NEWSLETTER | Scoop.it

A report release by DoubleVerify sheds light on how the type of streaming content and what genre it belongs to can affect ad perception.

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July 14, 10:48 PM
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Netflix, Disney+ Fight for Anime as Streaming Wars Heat Up

Netflix, Disney+ Fight for Anime as Streaming Wars Heat Up | AVIA OTT NEWSLETTER | Scoop.it

Netflix leads with 48% of anime viewers while Disney+ and Prime Video battle for market share as Japanese animation drives streaming subscriptions.

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July 14, 10:36 PM
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Amazon Doubles Down on Dual Streaming Strategy in India

Amazon Doubles Down on Dual Streaming Strategy in India | AVIA OTT NEWSLETTER | Scoop.it

Amazon execs arrived at APOS to detail new content strategies, theatrical expansion plans, and a mobile-first push with the upcoming short-form initiative MX Fatafat.

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July 14, 10:38 PM
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Prime Video Increasingly Using Generative AI To Enhance In-App Viewing

Prime Video Increasingly Using Generative AI To Enhance In-App Viewing | AVIA OTT NEWSLETTER | Scoop.it

At a conference at its Culver City studio headquarters, Amazon pulled back the curtain on many of the ways that the company is using AI to power its subscription streaming service and help tailor the interface to its more than 200M monthly active users.

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July 14, 10:50 PM
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New Study Charts Rising Interest in Bundling

New Study Charts Rising Interest in Bundling | AVIA OTT NEWSLETTER | Scoop.it

A new study from Horowitz indicates that 66 percent of consumers in the U.S. would switch to a bundle that delivers streaming platforms alongside home security, fitness, smart home, music and other subscription services.

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July 14, 10:40 PM
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Research: Daily use of short-form social media exceeds streaming, gaming

Research: Daily use of short-form social media exceeds streaming, gaming | AVIA OTT NEWSLETTER | Scoop.it

Over 60 per cent of the global online population now watches ‘swiping’ short-form video content on platforms such as TikTok, YouTube Shorts and Instagram Reels every day, according to research from Ampere Analysis.

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July 2, 2:58 AM
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Streaming Enters New Phase Of "More Stable Growth," Antenna Says

Streaming Enters New Phase Of "More Stable Growth," Antenna Says | AVIA OTT NEWSLETTER | Scoop.it

The ever-evolving streaming landscape has entered a new phase marked by more stable growth after years of battling volatility and churn, according to a new report from the data firm Antenna.

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July 2, 3:01 AM
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Disney, Amazon in Pact to Widen Connected-TV Impressions for Sponsors

Disney, Amazon in Pact to Widen Connected-TV Impressions for Sponsors | AVIA OTT NEWSLETTER | Scoop.it

The entertainment giant and Amazon have struck a partnership that will allow advertisers to buy up programmatic advertising inventory from Disney+, ESPN and Hulu via Amazon’s demand-side platform, the latest in a series of similar alliances unveiled.

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July 2, 2:59 AM
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'Squid Game' Season 3 Launch Highlights Netflix Korea Strategy

'Squid Game' Season 3 Launch Highlights Netflix Korea Strategy | AVIA OTT NEWSLETTER | Scoop.it

Netflix Korea's Don Kang discusses global K-content strategy and cultural impact at APOS conference as 'Squid Game' Season 3 launches.

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July 2, 3:01 AM
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Netflix TF1 France Deal Marks Next Step to Be New Cable TV

Netflix TF1 France Deal Marks Next Step to Be New Cable TV | AVIA OTT NEWSLETTER | Scoop.it

By inking a pact with French broadcaster TF1 to carry its live sports, drama series and reality shows, the streaming giant is evolving into a giant aggregator — that looks a lot like the Pay TV interface of old.

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July 28, 5:34 AM
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Survey: US sees strong value in streaming

Survey: US sees strong value in streaming | AVIA OTT NEWSLETTER | Scoop.it

The results of Hub’s semi-annual TV Advertising: Fact vs Fiction survey indicate that although viewers are keeping an eye on streaming price increases, they still consider such services a good value.

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July 28, 5:44 AM
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Netflix uses AI effects for first time to cut costs

Netflix uses AI effects for first time to cut costs | AVIA OTT NEWSLETTER | Scoop.it

The streaming giant's co-chief executive Ted Sarandos said AI, which produces videos and images based on prompts, was used to create a scene of a building collapsing in the Argentine science fiction show, The Eternaut.

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July 28, 5:40 AM
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Report: 58% of marketers to boost CTV spend 

Report: 58% of marketers to boost CTV spend  | AVIA OTT NEWSLETTER | Scoop.it

Drawing from a global survey of hundreds of marketing professionals, the report reveals a clear shift from experimentation to execution, with CTV, AI, and identity as core pillars of growth.

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July 14, 10:51 PM
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Disney and ITV to Share Select Content Across Streaming Platforms

Disney and ITV to Share Select Content Across Streaming Platforms | AVIA OTT NEWSLETTER | Scoop.it

Disney and U.K. network ITV have signed a pact billed as a “first-of-its-kind initiative” that will see them share a curated selection of content across their streaming services.

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July 14, 10:37 PM
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JioStar Sports CEO Reveals Billion-Viewer IPL Strategy at APOS

JioStar Sports CEO Reveals Billion-Viewer IPL Strategy at APOS | AVIA OTT NEWSLETTER | Scoop.it

JioStar's Sanjog Gupta reveals user-first strategy that drove record IPL viewership to 1 billion, transforming India's sports streaming landscape.

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July 14, 10:39 PM
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CJ ENM Debuts AI Animation 'Cat Biggie' as Part of New AI Strategy

CJ ENM Debuts AI Animation 'Cat Biggie' as Part of New AI Strategy | AVIA OTT NEWSLETTER | Scoop.it

CJ ENM unveils AI content strategy with debut of 'Cat Biggie,' a 100% AI-generated animation series, plus new proprietary production tools.

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July 14, 10:41 PM
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US consumers turning to FAST for live TV

US consumers turning to FAST for live TV | AVIA OTT NEWSLETTER | Scoop.it

The majority (85 per cent) of US consumers watch at least some live TV content, according to Horowitz’s annual report, State of Media, Entertainment & Tech: Viewing Behaviours 2025.

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July 14, 10:50 PM
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Research: TVs becoming more than just for TV viewing

Research: TVs becoming more than just for TV viewing | AVIA OTT NEWSLETTER | Scoop.it

US homes now own an average of two smart TVs – dominated by LG and Samsung – but Roku and Fire TV continue to make headway in 2025.

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July 2, 3:00 AM
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Asia-Pacific's $175 Billion Screen Market Enters Tougher Era

Asia-Pacific's $175 Billion Screen Market Enters Tougher Era | AVIA OTT NEWSLETTER | Scoop.it

Asia-Pacific's screen economy will reach $175 billion by 2030 but faces tougher monetization as digital overtakes TV, APOS summit reveals.

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July 2, 3:00 AM
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Data: 69% of YouTube viewership on mobile devices

Data: 69% of YouTube viewership on mobile devices | AVIA OTT NEWSLETTER | Scoop.it

69 per cent of YouTube viewership occurs on mobile devices. While only 16 per cent of views occur on TV, this audience accounts for 42 per cent of estimated minutes watched.

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July 2, 2:59 AM
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Warner Bros Discovery APAC Chief Details Max Growth

Warner Bros Discovery APAC Chief Details Max Growth | AVIA OTT NEWSLETTER | Scoop.it

Warner Bros. Discovery‘s Asia-Pacific president James Gibbons is bullish about the streaming service Max‘s performance across the region, even as the media giant prepares for a major corporate restructuring that will split its streaming and studios business from its traditional television networks.

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July 2, 3:02 AM
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Apple TV+ Leads Streaming’s Return to Traditional Hollywood Economics

Apple TV+ Leads Streaming’s Return to Traditional Hollywood Economics | AVIA OTT NEWSLETTER | Scoop.it

Apple TV+ now grades content success with a performance-based model, focusing on subscriber acquisition, engagement and cost efficiency.

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