Augmented reality ads are slowly making their way into the mainstream, with more and more brands using the technology to engage consumers with hidden digital content.
This is definitely an impressive use of AR, however it used a bespoke AR app called VWJuicedUp that was only available on iOS. The use of custom made AR apps is potentially the only thing preventing the technology from really catching on with consumers.
QR code scanners are universal so consumers need only download one version, however AR campaigns often require the user to download a new app every time which doesn't offer a great user experience.
Via Gary Hayes
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