Artificial Intelligence and Intelligent Technologies in a Business Communication Course

The greatest misconception about AI in business communication education? That it replaces traditional fundamentals. The truth is the opposite—AI elevates tone, structure, persuasion, and clarity to new heights.

In Business Communication Today, 16th Edition by Bovee & Thill, you’ll see AI seamlessly woven into every chapter—not as an add-on, but as an essential teaching tool. From Sephora’s AI-driven influencer strategy (Chapter 12) to Coca-Cola’s “Create Real Magic” platform (Chapter 8), students learn through relevant, real-world case studies.

This isn’t theory. It’s practical, ready-to-use content that enhances your lesson plans and empowers students with authentic, AI-ready communication skills. AI doesn’t replace your expertise—it amplifies it.

👉 Discover why Business Communication Today is the only textbook on the market that integrates AI in every chapter.

Order an examination copy of this text. 

Traditional business communication textbooks are stuck in the past—teaching faxes, memos, and outdated methods that no longer prepare students for the workplace of today (let alone tomorrow).

Business Communication Today, 16th Edition is different.
It integrates AI in every chapter, connects technology with ethics and empathy, and equips students with real-world skills:

AI-powered writing and design

Visual storytelling across cultures

Data-driven decision-making

Inclusive, bias-free communication

Collaboration in hybrid workplaces

This isn’t just a textbook—it’s the future of business communication. The old way is over. The future starts now.

👉 Business Communication Today, 16th Edition – Available Now from Pearson.

Equip students with essential skills for the AI-driven workplace through Business Communication Today, 16th Ed., offering new trends and practical applications.

AI can accelerate the creation of meaningful content, improve workflows with automation, and provide actionable insights to assist decision-making.

Discover how AI can transform business communications with personalized interactions, chatbot support, data analytics, virtual assistants, and more. Stay ahead of the competition with AI's efficiency and digital transformation. Unlock the potential of this game-changing technology for your business.

"From chatbots to targeted marketing campaigns, A. I. is quickly changing the way businesses communicate both internally and externally.

"Contrary to popular belief, A.I. is not a monolith, but actually a group of technologies, like machine learning, natural language processing, and predictive analytics.

"In this article, we look at specific A.I. applications that have revolutionized business communication."

Prepare students for AI-driven business communication with foundational skills in AI literacy, ethical considerations, and practical applications in week one.

The business communication educational landscape is rapidly evolving, and Artificial Intelligence (AI) is driving this transformation. In the field of business communication, AI presents unprecedented opportunities for instructors to deliver personalized, data-driven, and impactful learning experiences.

This article explores the multifaceted ways AI is revolutionizing business communication instruction, focusing on three key areas: personalized learning, Insights and commentary from the authors of the world's leading business communication textbooks, plus complimentary resources for classroom use.

Are your students truly ready for the AI-driven workplace? Traditional communication skills—writing, presenting, persuading—are still essential. But in today’s world, where 100% of Fortune 500 companies already use AI, timeless skills alone aren’t enough.

This short video highlights the widening AI skills gap and shows how Business Communication Today, 16th Edition closes it by fully integrating AI throughout every chapter. Students learn to:
✔️ Write persuasively while using AI ethically
✔️ Apply AI to real-world communication tasks
✔️ Understand how leading companies like Microsoft and Coca-Cola blend AI with human judgment

For instructors, this means engaged students, immediate workplace relevance, and graduates who are truly career-ready.

📘 Business Communication Today, 16th Edition – Where timeless communication skills meet AI fluency.

Order an examination copy at https://blog.businesscommunicationnetwork.com/texts

#BusinessCommunication #AI #TeachingWithAI #HigherEd #GenAI

Discover trends and insights in AI-powered communications, helping businesses stay ahead in the evolving landscape of AI-driven solutions.

Bovee and Thill are the recognized leaders in the field of digital communication, social media, and technology--including mobile communication and artificial intelligence, and were the first authors to cover these topics. They continue to be far ahead of all other texts with heir cutting-edge coverage.

Video: The New Fundamentals in Business Communication

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Request an examination copy of Business Communication Today, 16th Edition.

In recent years, the utilization of AI in business communication has witnessed a significant surge, revolutionizing the way individuals interact, collaborate, and communicate. Nearly every organization has embraced AI in some capacity, and collaborative tools have harnessed AI’s power to enhance eng

There's already a range of ways in which you can use AI generation tools in your social media efforts.".