twitter
164 views | +0 today
Follow
twitter
Actualité de Twitter
Curated by gaelmallet
Your new post is loading...
Your new post is loading...
Rescooped by gaelmallet from Formation Réseaux Sociaux
Scoop.it!

Evénements Community Managers en février, mars, avril 2015

Evénements Community Managers en février, mars, avril 2015 | twitter | Scoop.it
Notre sélection d'événements pour Community Managers, autour du web et du social media, de février à avril 2015. A Paris, Bordeaux, Caen, Lille.

Via IMCI - Formation Community Manager & Réseaux Sociaux
more...
No comment yet.
Rescooped by gaelmallet from ereputation
Scoop.it!

Comment devenir Community Manager ?

Comment devenir Community Manager ? | twitter | Scoop.it
Comment devenir Community Manager ? Que valent les formations ? Comment bien choisir ? Découvrez-le à travers cet article.
more...
No comment yet.
Scooped by gaelmallet
Scoop.it!

How Push Notifications Will Change Twitter

How Push Notifications Will Change Twitter | twitter | Scoop.it
Are you ready to get buzzed by Tweets? Twitter confirmed last week that it is experimenting with and will soon roll out push notifications through its official iPhone app. What does that mean? It depends on how exactly the company lets users manage and receive their notifications, but it's not to early to start thinking about how push could change the Twitter experience. We asked a number of experts in the field of User Experience design what they thought about Twitter push notifications and several of them predicted it will be a game-changer for mainstream users.SponsorCharlene McBride, a self-described "cranky UX designer" from Boston, says first what we're all probably thinking: "I think it could be an interesting way for users to prioritize certain tweets, but I also wonder what keeps it from becoming yet another firehose of status updates." Let's look past the risk of information overload for a moment, though, and assume that Twitter implements the feature well. What might that mean?Right: screenshot captured by Nick Starr.For me, getting replies and direct messages sent to me by push notification (I've been using Notifio) has been really nice. Twitter can be both synchronous (a real time exchange) and asynchronous (I'll see your posts when I get around to it) but the addition of push notifications brings the personal communication of replies and direct messages firmly into the synchronous experience, even when I'm not at my computer or looking at a mobile app. It really adds to the flow of using Twitter.Twitter can be both synchronous (a real time exchange) and asynchronous (I'll see your posts when I get around to it) but the addition of push notifications brings the personal communication of replies and direct messages firmly into the synchronous experience. It really adds to the flow of using Twitter.It makes sense for me to have that option with regard to those personal messages; probably more sense than Twitter's original option to receive every message posted by some or all users you followed delivered to you by SMS. That original model quickly fell apart once you followed more than just a few close friends and family. As the way people use Twitter has taken shape in a way different from what its creators originally envisioned, a new balance between synchronous and asynchronous messaging is needed.That's my take on it, here's what some more UX pros have to say.Push as SMS ReplacementCindy Alvarez, author of the San Francisco-based blog The Experience is the Product, sees some potential for push notifications to supplant SMS and win some new users to Twitter:The non-Twitter-users I know say, 'If you want a reply, you text or email [a recipient]; if you don't need a reply you post to Facebook, what is Twitter good for?' Bringing a more SMS-like experience to the desktop (where you don't incur $0.05 per text charges) might win over a different audience.Twitter and SMS coming together again, just like the product's creators originally envisioned? That's crazy talk - but it could lead to some truly far-out use-cases, too."[Push notifications] really start to blur the lines between what we traditionally think of as a Twitter client and SMS," says Dwayne King, User Experience Strategist at Portland, Oregon design firm Pinpoint Logic. "Not knowing for sure what options they'll open up for push, it could expand beyond the bounds of what something like SMS could do. Where SMS requires some sort of pre-existing relationship between the texters, Twitter and push via hash tags or geographic location opens up a new avenue for meet-ups, flash mobs and such."Bringing Celeb-Tracking Mainstream Users Back to the Good Old Days of TwitterThe most compelling take on the User Experience implications of Twitter push notifications may come from Aviel Ginzburg, UX guy at Seattle-based Untitled Startup, makers of Twitter bulk-conversation analysis tool RowFeeder. Ginzburg thinks that the addition of push notification tools could help make mainstream users, who have been introduced to Twitter as a way to passively consume updates from celebrities, aware of the service's incredible potential as a communication tool. "Those of us who have been using Twitter since the days that it was largely (entirely) text messaging driven perceive Twitter much differently than mainstream users."The way that the site has been restructured in the past several months including the new search, celebrity, and brand focus, categories, featured tweets, promotions, etc have drawn in the mainstream in such a way that they aren't perceiving Twitter in the way that the early adopters do - as a real-time communication platform..." -Aviel Ginzburg"Two days ago I was having coffee with a friend of mine, who has been on Twitter for a little over a year (tweets everyday, DMs, @replies people, and even owns an iphone w/Twitter for iPhone) and as my phone beeped over and over again, she asked me if something was wrong. I said no, I just get my DMs text messaged to my phone. Her response was, 'you can do that?!'"She has been using Twitter like people use Facebook, as a way to consume (mainly) and share content in a 'on your own time' fashion. When she uses Twitter, she really uses it, but in controlled bursts when she is physically engaging."The way that the site has been restructured in the past several months including the new search, celebrity, and brand focus, categories, featured tweets, promotions, etc have drawn in the mainstream in such a way that they aren't perceiving Twitter in the way that the early adopters do - as a real-time communication platform that will one day replace text messaging, email, and even phone calls. Just look at the Twitter homepage... it's a text media consumption site."With the announcement of push notifications, they're bring the messaging platform core value propisition back to the forefront, and pushing the mainstream, who joined Twitter for entirely different reasons, to experience Twitter in the same way us early adopters do -- as a real-time communication channel that you never disconnect from. The concern of course is: have these users really signed-up for entering a service where the are expected to be available and engaged at all times?"It may seem like a small and logical update (cut out the text messaging middle-man), but really, Twitter is going to be dramatically changing the way its mainstreams users experience and use Twitter." What do you think the implications of push notifications in Twitter's own mobile applications will be? Are you looking forward to it? Do you think it's something only power-users are really interested in? Do you think it will change peoples' SMS habits?Discuss
more...
No comment yet.
Scooped by gaelmallet
Scoop.it!

Twitter to unveil Promoted Accounts tomorrow?

Twitter to unveil Promoted Accounts tomorrow? | twitter | Scoop.it
If a report today is to be believed, Twitter is all set to unveil a new Promoted Accounts feature.The usually highly reliable source that is Peter Kafka over at All Things Digitals Media Memo reports that Twitter is to offer brands (and presumably anyone with the cash to pay) a prime spot amongst the Who To Follow recommendations on Twitters website.This supposed feature will be funneled through a relevancy filter to ensure that you only see promoted accounts that youre likely to want to follow.Seeing as Twitter already offers Promoted Tweets in its search results, as well as Promoted Trends, giving accounts a direct nudge is a logical next step. While Twitter is refusing to comment on the rumor, Kafka reports that offering is to be launched at the IAB MIXX conference in New York tomorrow when Chief Operating Officer Dick Costolo takes to the stage to discuss the future of its Promoted products.Twitter has been busy courting advertisers in recent days. Last week staff from the company were in London to push the benefits of Twitter to advertisers in the UK, the first time Twitter has moved its advertising efforts outside its native US.Source: All Things Digital, Image: WestM
more...
No comment yet.
Scooped by gaelmallet
Scoop.it!

Web Faceoff: Facebook Groups vs. Twitter Lists

Web Faceoff: Facebook Groups vs. Twitter Lists | twitter | Scoop.it
With Groups, Facebook has created a new way to organize and communicate with your social circles. Does this make Twitter Lists obsolete?A year ago, Twitter launched its Lists feature (yes, its been that long). Lists gave users the ability to curate and organize groups of Twitter users. Users quickly rushed to create lists based on industry, interests and friends. The reaction to Twitter Lists has been mixed; while several people make a habit of curating new lists all the time, most people ignore the feature. While there are many Twitter users with over 10,000 followers, only two lists have over 10,000 people following.The new Facebook Groups, on the other hand, rely on social solutions to get groups of friends and associates to form mini-communities on Facebook. Features like private walls, group chat and e-mail threads have tech circles and the blogosphere buzzing. Still though, the question remains: will people actually use Facebook Groups?Facebook Groups and Twitter Lists are the subject of this weeks Web Faceoff, our ongoing series where we pit two different tech products, tools or trends against each other for your vote. This week, we want to know which one you prefer: Facebook Groups or Twitter Lists? Do either pique your interest, or do they both disappoint?Let us know your answer in the poll. This weeks Web Faceoff closes at 12:00 PM ET on Monday, October 11. Which do you prefer: Facebook Groups or Twitter Lists?customer surveys Reviews: Facebook, TwitterMore About: facebook, Facebook groups, poll, twitter, Twitter Lists, web faceoffFor more Social Media coverage:Follow Mashable Social Media on TwitterBecome a Fan on FacebookSubscribe to the Social Media channelDownload our free apps for iPhone and iPad
more...
No comment yet.
Scooped by gaelmallet
Scoop.it!

Community Manager : la boîte à outils du débutant - IMCI, Formation réseaux sociaux et community management

Community Manager : la boîte à outils du débutant - IMCI, Formation réseaux sociaux et community management | twitter | Scoop.it
Un article sur l'usage des outils principaux pour le Community manager débutant
more...
No comment yet.
Scooped by gaelmallet
Scoop.it!

Vers la fin du référencement naturel ?

Vers la fin du référencement naturel ? | twitter | Scoop.it
Petit tour d’horizon des mutations en cours ou à venir qui vont changer la façon d’appréhender les problématiques de référencement naturel.
more...
No comment yet.
Scooped by gaelmallet
Scoop.it!

Is Twitter A Social Network?

Is Twitter A Social Network? | twitter | Scoop.it
According to Twitter it is not! Oh really? Earlier this month, Kevin Thau, Twitter's Vice President of business and corporate development made the distinction during a presentation at Nokia World 2010. According to Thau, Twitter is not a social network. It's for news, content and information.Thau argues that Twitter is a news network and not a social network and is in fact transforming the news business ("transforming" is now a synonym for "destroying" I guess).If it looks like a duck, walks like a duck, you know the rest...Let's talk about that "not a social network" part, first.Here are some definitions of "social network""Any web site designed to allow multiple users to publish content themselves. The information may be on any subject and may be for consumption by (potential) friends, mates, employers, employees, etc. The sites typically allow users to create a "profile" describing themselves and to exchange public or private messages and list other users or groups they are connected to in some way. There may be editorial content or the site may be entirely user-driven."- The Computing Dictionary, courtesy Dictionary.com"A Social Network is a website, or network of websites, specifically established to allow end users to communicate directly with each other on topics of mutual interest."- Online MattersHmmm... So, let's see. Multiple users publishing content themselves - check! Site typically allows users to create a profile - check! There may be editorial content or it may be entirely user-driven - check! Established to allow end users to communicate directly with each other on topics of mutual interest - check! And check mate!I don't know how Twitter could deny it's a social network, with a straight face at least. More interesting to me; why are they doing it at all? Could it have something to do with distancing itself from Facebook and the new movie called "The Social Network" coming out in the near future? Is social network now a four-lettered word? Twitter - Social Network - Facebook - Kevin Thau - Online Communities
more...
No comment yet.
Scooped by gaelmallet
Scoop.it!

Twitter to Launch Promoted Accounts

Twitter to Launch Promoted Accounts | twitter | Scoop.it
Twitter intends to monetize on the desire to collect more followers with the announcement of its Promoted Accounts product tomorrow.The company plans to reveal its newest promoted advertising product tomorrow at the IAB Conference in New York. Its relatively straightforward, according to All Things Digital: Businesses can pay to be included in the Who to Follow feature. This will give brands additional followers and thus additional visibility.The plan for Promoted Accounts first leaked two months ago. At that time, it was a product being debated in the concept stage. Clearly the company has decided to move forward with the initiative. With Promoted Tweets going for near $100,000, its easy to see why the company would want to monetize on a brands desire to have more followers and influence.Liked Promoted Tweets, Promoted Accounts will be algorithmically targeted toward users that will be more receptive to following specific brands. If you are a loyal member of PETA, Twitter probably wont suggest Tyson Foods as a company to follow.Weve reached out to our friends at Twitter to gather more details, but we will also be at the IAB Conference to deliver you all the details on Twitters latest monetization effort.Image courtesy of Flickr, Ben AmstutzMore About: advertising, Promoted Accounts, twitterFor more Business coverage:Follow Mashable Business on TwitterBecome a Fan on FacebookSubscribe to the Business channelDownload our free apps for iPhone and iPad
more...
No comment yet.
Scooped by gaelmallet
Scoop.it!

Twitter / Search

Twitter / Search | twitter | Scoop.it
Twitter is without a doubt the best way to share and discover what is happening right now. (hello froboz1744 111268 http://bit.ly/cbtfJ7 20101201110927059)
more...
No comment yet.