Video marketers know we lack patience. So they're starting to tailor content for our dwindling attention spans. In fact, 56% of all videos published in the last year are less than 2 minutes long.

But marketers must innovate further because users expect different video lengths on different platforms. Odds are, they're more willing to watch a 2 minute long video on YouTube than on Twitter.

If you don't customize video length for each platform, then you're not fully catering to your audience. Sooner or later, the attention they give to your brand will wither away.

That's why we decided to create this handy, bookmarkable infographic about the optimal video length for the most popular video channels. To help you better engage your audience on Instagram, Twitter, Facebook, and YouTube, we extracted insights from HubSpot's own social and YouTube data, and combined it with existing research in the area. ...

As a marketer, your content strategy is very important. Blogs, articles, social media posts, slide presentations, etc. There are so many ways to market your content.

But in the last few years, infographics have caught the attention of online marketers and media professionals. They feature a combination of text, design, and images to convert complex data into an easy-to-read piece of content.With evolving visual communication, infographics are now focusing on driving flexibility, shareability, and audience engagement. The three trends that will help you in doing so are...

In our content marketing webinar, we looked at 10 brands from some boring and unexpected industries, and how they’re absolutely crushing it.

His examples prove how content really can drive success for any brand. In fact, you might have an advantage if you’re in a “boring” niche. That means you’ll probably have less competition, so it won’t take as long to see results.

So, what content marketing tips can you learn from boring companies? Let’s take a look....

"Less than 10% of those surveyed were definitely sure how to implement content marketing." Sound familiar?

If it does, you're clearly not alone. Content marketing -- and keeping up with it -- can be confusing, even to those who understand its importance. Many of us have heard the phrase "content is king." But what, exactly, does that look like here and now, in such a rapidly changing landscape? 

We grabbed that opening statistic from the helpful, intriguing infographic below, compiled by Zazzle, based on the results of its 2017 State of Content Marketing Survey of marketers in the UK. But instead of simply looking at the latest trends, it sought to examine the pain points and decision-making process of today's content marketer. And if you're in the business of making life easier for that audience -- well, we suggest having a look.

Do you think the same trends hold true in your neck of the woods? Read on, and see where your current strategy and priorities align with the data illustrated here....

Love is an expensive business and nothing proves it better than Valentine's Day. Few countries take February 14th as seriously as the United States and this year the average American will spend $142.31 on gifts. Men are going to spend nearly twice as much as women with overall sales amounting to a whopping $19 billion, an increase on 2014.

$4.8 billion will be splurged on jewelry, $3.6 billion will be spent on date nights while just over $2.1 billion will be set aside for flowers. Interestingly, Valentine's Day isn't just for couples. Other family members, friends and children's classmates/teachers are all set for gifts on February 14th. Somewhat bizzarely, 21.2 percent of Americans will spend a grand total of $703 million on Valentine's Day gifts for their pets!...

With the growing popularity of self-publishing, there is one recurring question I get from almost every aspiring author: “How much should I budget?” This is a really hard question to answer because the term “self-publishing” encompasses a wide range of very different possibilities.

For example, let’s say you’ve written a first draft of your novel and just uploaded it to Amazon via Kindle Direct Publishing. Technically, you’re “self-publishing.” And your only monetary cost is the formatting to get the required .mobi file, which can be done for free via several online tools.

Now, if you want to have a chance of selling that book, you need to replicate at least some of the steps of traditional publishing and ensure a certain level of quality and professionalism. This means having your book properly edited, typeset and proofread, and hiring a designer to create an eye-catching cover. Depending on your genre and your writing ability, these can cost more or less.

It’s impossible to say, “Self-publishing your book with cost you $X.” However, it is possible to find average costs for the different steps that go into producing a book: editing, design and typesetting. And this is what the data and infographic below focus on....

Get all the facts and stats on New Year's traditions with the New Year's Facts infographic from History.com.

Just because you have an infographic designed does not mean it’s ready to go. There are a few more steps necessary to ensure success. You need to proofread. You need to publish. And, of course, you need to promote. Basically, you need to know how to optimize your infographic to get the most traffic.

Unfortunately, we see many brands make rookie mistakes in all three of these areas. Whether it’s an unoptimized file name, broken share buttons, or pixelated images, these details can seriously hurt your infographic’s success. If you want to get the most eyes on your infographic, there’s more to do than you think. But don’t worry.

Because our parent company Column Five likes to make things easier for you, they created this handy checklist to help you optimize your next infographic. They even put it in infographic form and checklist form. Feel free to print them out, bookmark them, or embed them on your site.

Follow their tips and you’ll know your infographic is really ready to be published. On that note, you can also take a look at these deep dives into how to optimize your infographic for SEO and how to optimize your blogfor content distribution. Good luck out there!...

Have you ever gotten a sense of déjà vu while reading a book or watching a movie that’s otherwise totally new to you? Obviously you have— so many stories are built on the same foundations of archetypes and tropes. Stripped of complexities, all stories are basically the same: an individual ventures into the unknown to acquire something they desire.

That’s not a new idea— Joseph Campbell broke the door down in 1949 with his book, The Hero With a Thousand Faces. Odysseus, Christ, Captain Ahab, Gautama Buddha, Jane Eyre, Luke Skywalker… different names and faces, different times and places, but all the same story. Not only that, the same effective story. What Campbell called “The Hero’s Journey” has resonated with humanity for millennia, and is the root for so many stories that we cherish.

So why wouldn’t this apply to public speaking? Any muttonhead can tell you that good speeches tell a story. This infographic will show you exactly how Campbell’s 17 Steps can lead to storytelling success. It doesn’t matter if you want to discuss Martin Luther King’s march to Selma, why you deserve a raise, or Walking Dead plot summaries. The Hero’s Journey can apply to almost any presentation.

The incredible growth of this social media universe can be largely attributed to the success of Facebook, which has recently hit two billion active users globally. But, of course, there are many other platforms that have helped to build the foundation as well – names like YouTube, Messenger, WhatsApp, LinkedIn, Reddit, Twitter, Snapchat, and Instagram all create a powerful base for new apps and add-ons to plug into.

As of today, entrepreneurs have been able to use this foundation to build out new branches to the social media universe that are both exciting and diverse. The apps in these niches help to facilitate workplace collaboration, live events, dating, networking, user reviews, location-based marketing, livestreaming, expert Q&As, and many other functions – and the ecosystem continues to expand and multiply by the day....

If you ask us, there are three things that we marketing nerds might love more than anything else: History, visual content, and the 1985 film Back to the Future.

So when it came to our attention that our friends at Uberflip combined all three of them, we were thrilled, to say the least. An infographic that uses our most beloved 1980s movie characters to explain the history of content? Be still, our beating hearts.

In all seriousness, have you ever thought about where this whole idea of content marketing really began? Perhaps you've wondered what its earliest forms looked like, before there was social media, blogs, or even -- gasp! -- the internet. After all, it's the very thing that, for many of us, can make or break an online presence. So who do we have to thank for it?

This fun infographic has the answer, pointing out some of the most important landmarks and developments in content marketing's history along the way. Let's hop back in time, and figure how we got to the present -- something that was once a rather futuristic vision....

One of the most fun things to do in design is swirling the latest color trends into your work. Color is a fascinating topic, and even a generator that understands color theory has recently been invented. Because they mean different things, companies also actively use color in their brand designs to encourage feelings and behaviors from customers. However, in different cultures, color theory isn’t all black-and-white. 

In this delightful infographic, SilverDoor describes color associations of different cultures, adding contrast to the way you think. Telling a person from another part of the world that you’re “feeling blue” may mean something entirely different to them. Is your favorite color offensive to another culture? Find out in the infographic below....

Here's what you need to know to get started in social media research, according to the following Insights in Marketing infographic."Don't go into a social media market research campaign saying, 'Let's see what we find,'" suggests the infographic. "Instead, use it to test a theory or assumption."

Moreover, define the goals and objectives of your research campaign early. "This will help you separate useful data from useful chatter," states the infographic....

53.9 percent of Americans are going to celebrate Valentine's Day this year and they'll spend $136.57 on average.

I work in an office where I can get away with wearing flip-flops most days, but many women aren’t so lucky.

Women are often expected to wear high heels, and some companies even require it in their formal dress codes.

Of course, there’s nothing wrong with wearing heels. Sometimes it’s fun to feel taller and a bit more powerful. But this infographic shares the not-so-great reason women are still expected to wear stilettos. High heels have been viewed as feminine and sexually alluring over the years and are thought to command attention.

Earlier this year, an employee at PwC challenged her company’s dress code for requiring heels. The company changed its policy after public outcry and now allows flat shoes.

If you wear high heels too often, you may end up with back pain and weaker ankles. Employers can require employees to groom themselves, but there can’t be discrimination against one employee. Rules have to apply to every employee....

When it comes to business blogging, how much time do people put into creating posts? How long are their articles? What goes into them? How often do they publish new content? How do they promote their posts? Do they measure the results?

The answers to any and all of the questions deliver interesting insights on the state of digital marketing. And thanks to the work of Orbit Media Studios, this data has been collected, made available and fun to consume.

For three years running, Andy Crestodina -- the web design and development company's co-founder -- and his team have surveyed 1000+ bloggers about how they create content and compiled their findings into blog posts, infographics, and SlideShares. Let's take a look at some of the trends over the years ......

New Year’s Eve has always been one fun holiday, in my opinion. When I was little, I celebrated the stroke of midnight by setting of a bunch of big, loud fireworks. (With parental supervision, of course.) Now that I’m older – and of legal drinking age – I celebrate by popping a bottle of champagne. Being from a Southern state, my family has always followed the tradition of making and eating black eyed peas for luck on New Year’s Day.

Although I love the traditions I’ve always followed to celebrate this holiday, I can’t help but want to explore others. For one, I’ve always wanted to be in New York to see the ball drop at Times Square, instead of watching it on my TV. According to the infographic, there are other interesting traditions that people all around the world follow to celebrate.

While some sound crazy – like diving into a frozen lake in Siberia – others aren’t too far of a stretch from my traditions – like eating grapes in Spain. Whether you celebrate with fireworks, champagne, or different lucky meals, it’s always fun to ring in the new year with good people.

We can’t all be J.K. Rowling or Stephenie Meyer, but if you’re working on a book, it’s nice to know what helps with success.

First, don’t get too long-winded: Surprisingly, the average length of a best-selling book is 375 pages. (Lord of the Rings is definitely an outlier here.)

As far as setting goes, most bestselling books are set in the U.S., with lawyers or detectives as main characters. Romance is, by far, the most lucrative genre. Romance books bring in $1.4 billion a year, with crime books in second place. Interestingly enough, people finish romance novels but often ditch religious books.

While the U.S. leads for its publishing industry, Germany, France, China, Japan and the UK also have large markets for authors. If you’re publishing an e-book, Amazon might be the best bet –– the company controls more than half of the e-book market. Authors also get to keep 70 percent of what they make on Amazon....