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February 26, 2018 9:26 AM

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TV ads need online back-up

From www.warc.com - February 20, 2018 9:26 AM

LONDON: Advertisers are not seeing the full response benefit of their TV ads unless they are using online channels to ensure viewers are given the opportunity to respond in a seamless way, an industry figure maintains.

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TV Press Review
Selection of articles worth reading about multiplatform TV and video
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December 8, 2025 10:24 AM

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The 20 Best Ads of 2025

From www.adweek.com - December 3, 2025 8:00 AM

ADWEEK picks its favorite ads of 2025. The brands on this list broke through with humor, cultural insight, and ideas that extended far beyond a screen.

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December 8, 2025 10:13 AM

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Is YouTube TV or social media? Australia gives an answer as law | WARC | The Feed

From www.warc.com - December 3, 2025 10:10 AM

Under Australia’s new Social Media Minimum Age Act, YouTube is treated as social media, not TV. As part of this, under-16s can still watch YouTube but are blocked from interactive features like likes, comments and subscriptions.

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December 8, 2025 10:06 AM

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Broadcasters Have to Start Looking at CPM Per Second

From videoweek.com - November 27, 2025 5:26 AM

As US streaming growth starts to level out, CTV publishers and broadcasters can't really rely on audience increases to generate revenue growth any longer. And while in Europe there's still plenty of headroom for further audience growth, it's an issue which CTV companies will have to contend.

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December 8, 2025 10:05 AM

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Channel 4, ITV and Sky commercial chiefs ask advertisers to ‘turn down the toxic’

From uk.themedialeader.com - November 30, 2025 5:00 AM

Commercial leaders representing Channel 4, ITV and Sky have called for advertisers to disinvest from Meta and other Big Tech platforms and reinvest that adspend with “trusted” media owners.

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December 8, 2025 8:35 AM

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Netflix Acquires Warner Bros Studios and Max: A Seismic Shift in Media Power and What It Means for Advertisers

From huguesrey.wordpress.com - December 6, 2025 4:37 AM

Netflix's roughly $83 billion acquisition of Warner Bros' studio and Max streaming business is a fundamental restructuring of how content is created, distributed, and monetized.

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November 24, 2025 4:40 AM

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A celebration of television’s impact on the world

From uk.themedialeader.com - November 21, 2025 5:00 AM

On the UN’s World Television Day, Channel 4’s chief commercial officer argues for TV’s superpowers over its digital rivals.

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November 20, 2025 8:20 AM

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Netflix Wants 50+ Video Podcasts to Take on YouTube

From www.businessinsider.com - November 10, 2025 2:50 PM

Netflix is ramping up the ambitions of a major video podcast push, set for early 2026, as it seeks to challenge YouTube's dominance in the space.

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November 20, 2025 8:17 AM

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ITV Launches Addressable Targeting on Linear TV and TikTok Ads Partnership

From videoweek.com - November 12, 2025 7:37 AM

ITV has launched a new addressable advertising product designed to bring addressable targeting capabilities to ITV's live linear broadcast channels for the first time.

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November 20, 2025 8:15 AM

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TV’s third place: How TVOOH can help extend reach, attention, and incremental outcomes

From uk.themedialeader.com - November 17, 2025 5:00 AM

"TVOOH combines the scale and storytelling power of TV with the targeting and flexibility of digital", C-Screens’ CEO offers advice for planners considering TV’s ‘third place’.

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November 20, 2025 8:13 AM

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Brand-building wins over performance for UK marketers | WARC | The Feed

From www.warc.com - November 19, 2025 8:09 AM

Marketers in the UK are shifting away from spending on performance-building activities and leaning more towards brand-building in 2026, according to a new study about media budgets.

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November 12, 2025 5:57 AM

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‘We are the change that has to happen’: Kilby and Ghey implore industry to disinvest from social media

From uk.themedialeader.com - November 4, 2025 5:00 AM

The pair placed responsibility for the ongoing teen mental health crisis squarely on tech platforms and the dark web.

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November 12, 2025 5:55 AM

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Brands should plan for decay, not just initial campaign impact | WARC | The Feed

From www.warc.com - November 10, 2025 5:54 AM

The lifespan of a multichannel campaign can be extended through careful media planning while ads are on air, new research has found.

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November 10, 2025 9:25 AM

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MFE Reshapes International Sales House in Pan-European Unification

From videoweek.com - October 30, 2025 7:44 AM

MFE Advertising has announced a major restructuring of its international business, effective 1st January 2026. The reorganisation will see Publieurope, which handles TV ad sales for Mediaset in Italy and Spain, merged into MFE ADV by the end of the year.

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November 10, 2025 9:18 AM

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ITV confirms it is in ‘preliminary discussions’ to sell Media and Entertainment arm to Sky

From uk.themedialeader.com - November 7, 2025 5:00 AM

ITV has confirmed reports that it is in talks to sell its Media and Entertainment business to Sky, owned by US broadcaster Comcast, for a sale that would value the business at £1.6bn.

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November 10, 2025 9:16 AM

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RTL AdAlliance adds ORF to European sales network

From www.broadbandtvnews.com - October 27, 2025 5:43 AM

RTL AdAlliance and ORF-Enterprise have entered into an exclusive strategic partnership to expand the international sales of Austria’s leading public media portfolio.

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November 10, 2025 9:14 AM

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Netflix Releases New Ad Tier Metric, Says It Reaches 190 Million Monthly Active Viewers

From www.adweek.com - November 5, 2025 12:00 PM

The company announced several advertising updates, including revealing that it’s using a new metric to calculate engagement. Rather than using Monthly Active Users (MAU), the streamer will now use Monthly Active Viewers (MAV).

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November 10, 2025 9:12 AM

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TF1 and M6 Bolster Retail Data Capabilities with Amazon Publisher Cloud Partnership

From videoweek.com - November 5, 2025 7:06 AM

Amazon Ads expands its Publisher Cloud into Europe, partnering with TF1 PUB and M6 Unlimited in France to link retail data with broadcaster inventory.

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October 28, 2025 6:48 AM

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The real battle for TV's future isn't content. It's trust

From omaroakes.substack.com - October 23, 2025 4:22 AM

As AI makes it easier to fake, fabricate and flood our feeds, audiences won’t just ask “Is this video good?” — they’ll ask “Is this video even real?”

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October 28, 2025 6:23 AM

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Comcast Intros Biddable And Programmatic For Linear TV

From www.adexchanger.com - October 23, 2025 9:00 AM

On Thursday, Comcast Advertising announced that its linear TV inventory will now be available on a targetable, biddable basis.

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October 28, 2025 6:02 AM

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The Future of Video Brussels: Top takeaways

From uk.themedialeader.com - October 28, 2025 6:02 AM

After previous editions in Paris and London, The Future of Video took place for the first time this year in Brussels. Organised by The Media Leader and MediaSpecs, the event brought together over 160 media professionals from Belgium and abroad to explore the evolving landscape of television, streaming, and connected TV.

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October 28, 2025 8:12 AM

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WFA Outlook report: A new normal for global media inflation

From uk.themedialeader.com - October 28, 2025 8:12 AM

According to the latest World Federation of Advertisers (WFA) Outlook report advertisers should expect media prices to rise by around 4% a year in both 2025 and 2026, signalling a new normal for global media inflation.

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October 28, 2025 6:16 AM

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The Buy-Side View: Q&A with MG OMD's Mike Williamson

From videoweek.com - October 20, 2025 4:42 AM

The growth of CTV in multiple markets means agencies are presented with vast amounts of global data on CTV viewing. But for buyers in specific markets, global viewing stats might not be relevant when planning a national video strategy.

In this edition of the Buy-Side

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October 28, 2025 5:58 AM

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The Future Of FAST May Not Be On TV

From www.tvrev.com - October 19, 2025 2:04 PM

A new deal between TiVo and Free Live Sports shows that in the new fragmented ecosystem, FAST can live outside TV.

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October 28, 2025 6:13 AM

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NBCUniversal Invests in ATSC 3.0 Authority Behind Run3TV

From www.tvtechnology.com - October 21, 2025 1:02 PM

Broadcaster joins several major station groups in backing the ATSC 3.0 Framework Authority

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October 28, 2025 5:56 AM

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The Ad Context Protocol Aims To Make Sense Of Agentic Ad Demand

From www.adexchanger.com - October 15, 2025 11:30 AM

The AI advertising agents will need their own trade group eventually. For now, though, a bunch of companies are forming the Ad Context Protocol, or AdCP. The consortium of ad tech and AI ad software vendors aims to establish standard protocols for agentic solutions across the advertising supply chain to negotiate, plan and execute media […]