Scooped by egta
onto TV Press Review

February 26, 2018 9:24 AM

Scoop.it!

TV ad research finds sales impact of TV outperforms Facebook and YouTube

From mediaweek.com.au - February 21, 2018 5:24 PM

New research from marketing science academic Professor Karen Nelson-Field has uncovered new insights into how and why video advertising works for brands when viewed on mobile devices.

more...

No comment yet.

TV Press Review
Selection of articles worth reading about multiplatform TV and video
Curated by egta

Your new post is loading...

Scooped by egta

Today, 3:46 AM

Scoop.it!

NBCUniversal Bets On Ads That React In Real Time

From www.adexchanger.com - December 17, 2025 11:00 AM

Comcast-owned NBCUniversal is investing in real-time, context-aware advertising, enabling campaigns to dynamically adapt to live events, signals and audience conditions across its TV and streaming inventory.

more...

No comment yet.

Scooped by egta

Today, 3:37 AM

Scoop.it!

MrBeast said YouTube alone does not support his Studios

From www.linkedin.com - December 26, 2025 11:44 AM

British media executive Jamie Branson points to MrBeast as evidence that YouTube functions primarily as a marketing channel rather than a standalone profit engine.

more...

No comment yet.

Scooped by egta

Today, 3:33 AM

Scoop.it!

No Waiting for May – CES Is Where The TV Upfront Season Starts

From www.adexchanger.com - January 5, 1:00 AM

CES has become an informal start of the TV upfront season, with broadcasters and platforms using January to preview strategies, shape narratives and influence advertiser budgets.

more...

No comment yet.

Scooped by egta

Today, 3:31 AM

Scoop.it!

Meta’s Instagram Reels come to connected TV

From www.streamtvinsider.com - December 22, 2025 11:35 AM

Meta is the latest Big Tech giant looking to capture consumer consumption on the living room’s largest screen, announcing last week that Instagram Reels short-form videos would be available on connected TV.

more...

No comment yet.

Scooped by egta

Today, 3:19 AM

Scoop.it!

WBD, Canal+ Reach New Multi-Year Distribution Deal

From www.thewrap.com - December 31, 2025 11:58 AM

The pact will bring HBO Max to two new international territories and see Warner Bros. films land on Canal+ six months after releasing in theaters.

more...

No comment yet.

Scooped by egta

Today, 3:18 AM

Scoop.it!

Here's What Amazon Is Telling Advertisers Behind Closed Doors

From www.adweek.com - January 4, 12:00 PM

Alan Moss, VP, Global Ad Sales, Amazon Ads, noted that CES is the kickoff point for upfront conversations, where Amazon does “more listening than pitching” to understand client needs.

more...

No comment yet.

Scooped by egta

December 8, 2025 10:24 AM

Scoop.it!

The 20 Best Ads of 2025

From www.adweek.com - December 3, 2025 8:00 AM

ADWEEK picks its favorite ads of 2025. The brands on this list broke through with humor, cultural insight, and ideas that extended far beyond a screen.

more...

No comment yet.

Scooped by egta

December 8, 2025 10:13 AM

Scoop.it!

Is YouTube TV or social media? Australia gives an answer as law | WARC | The Feed

From www.warc.com - December 3, 2025 10:10 AM

Under Australia’s new Social Media Minimum Age Act, YouTube is treated as social media, not TV. As part of this, under-16s can still watch YouTube but are blocked from interactive features like likes, comments and subscriptions.

more...

No comment yet.

Scooped by egta

December 8, 2025 10:06 AM

Scoop.it!

Broadcasters Have to Start Looking at CPM Per Second

From videoweek.com - November 27, 2025 5:26 AM

As US streaming growth starts to level out, CTV publishers and broadcasters can't really rely on audience increases to generate revenue growth any longer. And while in Europe there's still plenty of headroom for further audience growth, it's an issue which CTV companies will have to contend.

more...

No comment yet.

Scooped by egta

December 8, 2025 10:05 AM

Scoop.it!

Channel 4, ITV and Sky commercial chiefs ask advertisers to ‘turn down the toxic’

From uk.themedialeader.com - November 30, 2025 5:00 AM

Commercial leaders representing Channel 4, ITV and Sky have called for advertisers to disinvest from Meta and other Big Tech platforms and reinvest that adspend with “trusted” media owners.

more...

No comment yet.

Scooped by egta

December 8, 2025 8:35 AM

Scoop.it!

Netflix Acquires Warner Bros Studios and Max: A Seismic Shift in Media Power and What It Means for Advertisers

From huguesrey.wordpress.com - December 6, 2025 4:37 AM

Netflix's roughly $83 billion acquisition of Warner Bros' studio and Max streaming business is a fundamental restructuring of how content is created, distributed, and monetized.

more...

No comment yet.

Scooped by egta

November 24, 2025 4:40 AM

Scoop.it!

A celebration of television’s impact on the world

From uk.themedialeader.com - November 21, 2025 5:00 AM

On the UN’s World Television Day, Channel 4’s chief commercial officer argues for TV’s superpowers over its digital rivals.

more...

No comment yet.

Scooped by egta

November 20, 2025 8:20 AM

Scoop.it!

Netflix Wants 50+ Video Podcasts to Take on YouTube

From www.businessinsider.com - November 10, 2025 2:50 PM

Netflix is ramping up the ambitions of a major video podcast push, set for early 2026, as it seeks to challenge YouTube's dominance in the space.

more...

No comment yet.

Scooped by egta

November 20, 2025 8:17 AM

Scoop.it!

ITV Launches Addressable Targeting on Linear TV and TikTok Ads Partnership

From videoweek.com - November 12, 2025 7:37 AM

ITV has launched a new addressable advertising product designed to bring addressable targeting capabilities to ITV's live linear broadcast channels for the first time.

more...

No comment yet.

Scooped by egta

November 20, 2025 8:15 AM

Scoop.it!

TV’s third place: How TVOOH can help extend reach, attention, and incremental outcomes

From uk.themedialeader.com - November 17, 2025 5:00 AM

"TVOOH combines the scale and storytelling power of TV with the targeting and flexibility of digital", C-Screens’ CEO offers advice for planners considering TV’s ‘third place’.

more...

No comment yet.

Scooped by egta

November 20, 2025 8:13 AM

Scoop.it!

Brand-building wins over performance for UK marketers | WARC | The Feed

From www.warc.com - November 19, 2025 8:09 AM

Marketers in the UK are shifting away from spending on performance-building activities and leaning more towards brand-building in 2026, according to a new study about media budgets.

more...

No comment yet.

Scooped by egta

November 12, 2025 5:57 AM

Scoop.it!

‘We are the change that has to happen’: Kilby and Ghey implore industry to disinvest from social media

From uk.themedialeader.com - November 4, 2025 5:00 AM

The pair placed responsibility for the ongoing teen mental health crisis squarely on tech platforms and the dark web.

more...

No comment yet.

Scooped by egta

November 12, 2025 5:55 AM

Scoop.it!

Brands should plan for decay, not just initial campaign impact | WARC | The Feed

From www.warc.com - November 10, 2025 5:54 AM

The lifespan of a multichannel campaign can be extended through careful media planning while ads are on air, new research has found.

more...

No comment yet.

Scooped by egta

November 10, 2025 9:25 AM

Scoop.it!

MFE Reshapes International Sales House in Pan-European Unification

From videoweek.com - October 30, 2025 7:44 AM

MFE Advertising has announced a major restructuring of its international business, effective 1st January 2026. The reorganisation will see Publieurope, which handles TV ad sales for Mediaset in Italy and Spain, merged into MFE ADV by the end of the year.

more...

No comment yet.

Scooped by egta

November 10, 2025 9:18 AM

Scoop.it!

ITV confirms it is in ‘preliminary discussions’ to sell Media and Entertainment arm to Sky

From uk.themedialeader.com - November 7, 2025 5:00 AM

ITV has confirmed reports that it is in talks to sell its Media and Entertainment business to Sky, owned by US broadcaster Comcast, for a sale that would value the business at £1.6bn.

more...

No comment yet.

Scooped by egta

November 10, 2025 9:16 AM

Scoop.it!

RTL AdAlliance adds ORF to European sales network

From www.broadbandtvnews.com - October 27, 2025 5:43 AM

RTL AdAlliance and ORF-Enterprise have entered into an exclusive strategic partnership to expand the international sales of Austria’s leading public media portfolio.

more...

No comment yet.

Scooped by egta

November 10, 2025 9:14 AM

Scoop.it!

Netflix Releases New Ad Tier Metric, Says It Reaches 190 Million Monthly Active Viewers

From www.adweek.com - November 5, 2025 12:00 PM

The company announced several advertising updates, including revealing that it’s using a new metric to calculate engagement. Rather than using Monthly Active Users (MAU), the streamer will now use Monthly Active Viewers (MAV).

more...

No comment yet.

Scooped by egta

November 10, 2025 9:12 AM

Scoop.it!

TF1 and M6 Bolster Retail Data Capabilities with Amazon Publisher Cloud Partnership

From videoweek.com - November 5, 2025 7:06 AM

Amazon Ads expands its Publisher Cloud into Europe, partnering with TF1 PUB and M6 Unlimited in France to link retail data with broadcaster inventory.