Looking to compete with digital media’s strong return-on-investment metrics, the Video Advertising Bureau offered a presentation on Friday on a new "attribution" measuring system for traditional TV networks.
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TV Press Review
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TV Press Review
Selection of articles worth reading about multiplatform TV and video Curated by egta |
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December 8, 10:24 AM
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ADWEEK picks its favorite ads of 2025. The brands on this list broke through with humor, cultural insight, and ideas that extended far beyond a screen.
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December 8, 10:13 AM
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From
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Under Australia’s new Social Media Minimum Age Act, YouTube is treated as social media, not TV. As part of this, under-16s can still watch YouTube but are blocked from interactive features like likes, comments and subscriptions.
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December 8, 10:06 AM
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As US streaming growth starts to level out, CTV publishers and broadcasters can't really rely on audience increases to generate revenue growth any longer. And while in Europe there's still plenty of headroom for further audience growth, it's an issue which CTV companies will have to contend.
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December 8, 10:05 AM
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Commercial leaders representing Channel 4, ITV and Sky have called for advertisers to disinvest from Meta and other Big Tech platforms and reinvest that adspend with “trusted” media owners.
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December 8, 8:35 AM
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Netflix's roughly $83 billion acquisition of Warner Bros' studio and Max streaming business is a fundamental restructuring of how content is created, distributed, and monetized.
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November 24, 4:40 AM
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On the UN’s World Television Day, Channel 4’s chief commercial officer argues for TV’s superpowers over its digital rivals.
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November 20, 8:20 AM
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Netflix is ramping up the ambitions of a major video podcast push, set for early 2026, as it seeks to challenge YouTube's dominance in the space.
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November 20, 8:17 AM
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ITV has launched a new addressable advertising product designed to bring addressable targeting capabilities to ITV's live linear broadcast channels for the first time.
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November 20, 8:15 AM
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"TVOOH combines the scale and storytelling power of TV with the targeting and flexibility of digital", C-Screens’ CEO offers advice for planners considering TV’s ‘third place’.
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November 20, 8:13 AM
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From
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Marketers in the UK are shifting away from spending on performance-building activities and leaning more towards brand-building in 2026, according to a new study about media budgets.
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November 12, 5:57 AM
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The pair placed responsibility for the ongoing teen mental health crisis squarely on tech platforms and the dark web.
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November 12, 5:55 AM
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From
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The lifespan of a multichannel campaign can be extended through careful media planning while ads are on air, new research has found.
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November 10, 9:25 AM
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From
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MFE Advertising has announced a major restructuring of its international business, effective 1st January 2026. The reorganisation will see Publieurope, which handles TV ad sales for Mediaset in Italy and Spain, merged into MFE ADV by the end of the year.
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November 10, 9:18 AM
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ITV has confirmed reports that it is in talks to sell its Media and Entertainment business to Sky, owned by US broadcaster Comcast, for a sale that would value the business at £1.6bn.
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November 10, 9:16 AM
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RTL AdAlliance and ORF-Enterprise have entered into an exclusive strategic partnership to expand the international sales of Austria’s leading public media portfolio.
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November 10, 9:14 AM
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The company announced several advertising updates, including revealing that it’s using a new metric to calculate engagement. Rather than using Monthly Active Users (MAU), the streamer will now use Monthly Active Viewers (MAV).
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November 10, 9:12 AM
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From
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Amazon Ads expands its Publisher Cloud into Europe, partnering with TF1 PUB and M6 Unlimited in France to link retail data with broadcaster inventory.
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October 28, 6:48 AM
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As AI makes it easier to fake, fabricate and flood our feeds, audiences won’t just ask “Is this video good?” — they’ll ask “Is this video even real?”
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October 28, 6:23 AM
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On Thursday, Comcast Advertising announced that its linear TV inventory will now be available on a targetable, biddable basis.
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October 28, 6:02 AM
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After previous editions in Paris and London, The Future of Video took place for the first time this year in Brussels. Organised by The Media Leader and MediaSpecs, the event brought together over 160 media professionals from Belgium and abroad to explore the evolving landscape of television, streaming, and connected TV.
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October 28, 8:12 AM
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According to the latest World Federation of Advertisers (WFA) Outlook report advertisers should expect media prices to rise by around 4% a year in both 2025 and 2026, signalling a new normal for global media inflation.
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October 28, 6:16 AM
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From
videoweek
The growth of CTV in multiple markets means agencies are presented with vast amounts of global data on CTV viewing. But for buyers in specific markets, global viewing stats might not be relevant when planning a national video strategy.
In this edition of the Buy-Side
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October 28, 5:58 AM
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From
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A new deal between TiVo and Free Live Sports shows that in the new fragmented ecosystem, FAST can live outside TV.
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October 28, 6:13 AM
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Broadcaster joins several major station groups in backing the ATSC 3.0 Framework Authority
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October 28, 5:56 AM
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The AI advertising agents will need their own trade group eventually. For now, though, a bunch of companies are forming the Ad Context Protocol, or AdCP. The consortium of ad tech and AI ad software vendors aims to establish standard protocols for agentic solutions across the advertising supply chain to negotiate, plan and execute media […]
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