Matt's Blog: 5 Marketing Translation Mistakes | Metaglossia: The Translation World | Scoop.it

Global business is tough to manage. One part that needs careful consideration is the localisation of marketing, promotional, and brand-related content. This is because different regions use different languages, and have different cultural references and social conventions.

This ensures that advertising copy that may have been a success in one country may be a disaster in another. Here are 5 examples of promotional activities that were compromised by a severe error in translation and localisation: