NYC Robocall Controversy | Metaglossia: The Translation World | Scoop.it

10/20/2023

New York City Mayor Eric Adams used AI to make robocalls that contort his own voice into several languages he doesn’t speak.

 

New York City Mayor Eric Adams doesn’t speak Mandarin, a main dialect of the Chinese language. But some New Yorkers are understandably confused. The mayor used artificial intelligence (AI) to make robocalls. AI contorted his voice into several languages he doesn’t actually speak.

The mayor spoke to reporters about the robocalls. He says they’ve gone out in languages such as Mandarin and Yiddish—the language spoken by many Jewish people who came from central Europe—to promote city hiring events. The calls include no disclosure that Adams speaks only English. Nor do they inform listeners that the calls were created using AI.

“People stop me on the street all the time and say, ‘I didn’t know you speak Mandarin,’” says Adams. “We’re using different languages to speak directly to the diversity of New Yorkers.”

The watchdog group Surveillance Technology Oversight Project slams Adams’ robocalls. Members say that the calls are a dishonest use of artificial intelligence and mislead city residents.

“This is deeply unethical, especially on the taxpayer’s dime,” says Albert Fox Cahn, executive director of the organization. “Yes, we need announcements in all of New Yorkers’ native languages, but the deepfakes are just a creepy vanity project.”

The mayor’s robocalls illustrate the growing use of artificial intelligence and deepfakes. Their potential to spread misinformation, especially in politics, prompts calls for greater regulation. Deepfake videos or audio can make anyone appear to be doing or saying anything. Imagine a politician releasing a fake but convincing video of an opponent making ridiculous or offensive statements. If believed, that could tank the opponent’s campaign.

Humans have lied since the Fall into sin. (Proverbs 12:17-22) AI simply provides a new way for people to spread deceit.

Google was the first big tech company to say it would impose new labels on deceptive AI-generated political advertisements.

Facebook and Instagram parent Meta doesn’t have a rule specific to political ads. But it does have a policy restricting “faked, manipulated, or transformed” audio and imagery used for misinformation.

A proposed bill in the U.S. Senate could ban “materially deceptive” deepfakes relating to federal candidates. It includes exceptions for parody and satire.

Still, technology companies continue to unveil AI tools.

In September, the music streaming service Spotify introduced a new AI feature. It can translate a podcast into multiple languages in the podcaster’s voice. The startup ElevenLabs introduced a similar voice translation tool in October.

Adams defends himself against ethical questions. He says his office is trying to reach New Yorkers through the languages they speak.

“I’ve got to run the city, and I have to be able to speak to people in the languages that they understand,” he says. “And so, to all, all I can say is a ‘ni hao*.’”

*That’s Chinese for “hello,” by the way.