As consumers flock to “reef-safe” and “ocean-friendly” skincare, beauty brands are selling a vision of ocean purity that is more marketing-driven than science-based.
The personal care industry has mastered the art of marketing eco-consciousness— evolving beyond familiar labels like “green,” “clean,” and “natural”—into a new wave of sea-inspired branding that claims to champion ocean conservation.
Terms such as “reef-safe” and “ocean-friendly” evoke images of crystalline waters and thriving coral reefs, yet behind the glossy marketing lies a regulatory murk. With no federal standards or clear definitions, consumers are left to navigate a tide of misleading labels.
As “ocean-safe” products flood the market—wrapped in teal hues and marine motifs—the illusion of ecological responsibility is gaining momentum, but it’s worth asking whether these gestures represent genuine sustainability or merely performative eco-branding.
Our Global Future in the 21st Century is based on "The Third Industrial Revolution" which finally connects our new ICT infrastructure with distributed energy sources that are both renewable and sustainable
As consumers flock to “reef-safe” and “ocean-friendly” skincare, beauty brands are selling a vision of ocean purity that is more marketing-driven than science-based.
The personal care industry has mastered the art of marketing eco-consciousness— evolving beyond familiar labels like “green,” “clean,” and “natural”—into a new wave of sea-inspired branding that claims to champion ocean conservation.
Terms such as “reef-safe” and “ocean-friendly” evoke images of crystalline waters and thriving coral reefs, yet behind the glossy marketing lies a regulatory murk. With no federal standards or clear definitions, consumers are left to navigate a tide of misleading labels.
As “ocean-safe” products flood the market—wrapped in teal hues and marine motifs—the illusion of ecological responsibility is gaining momentum, but it’s worth asking whether these gestures represent genuine sustainability or merely performative eco-branding.
Everyone in Massachusetts — no matter where we live — deserves clean drinking water and access to nature. Next year, Massachusetts has an important opportunity to protect our rivers, lakes, forests, farms, and other natural areas.
In coordination with our parallel legislative campaign, a wide coalition of organizations is also pursuing the Protect Water and Nature Ballot Initiative as a question on the November 2026 ballot. If lawmakers don’t act, we’re ready to bring this issue directly to voters through a 2026 ballot question.
Our goals are simple: dedicate funds from the existing state sales tax on sporting goods to raise $100 million every year for protecting and conserving water and nature — without raising taxes. It’s time to protect the places we love — clean water, healthy forests, more trails and parks, and access to the outdoors and nature for everyone in Massachusetts.
More than 12 million US households keep their homes either too cold or too hot, sacrificing comfort because they can’t afford to pay their energy bills.
15 years after one of the worst oil spills in U.S. history, we're suing the Trump administration for attempting to reopen protected areas of the Gulf coastline for oil and gas drilling.
It used to be that drawing heat from deep in the Earth was practical only in geyser-filled places such as Iceland, Rivka Galchen writes. But new approaches may have us on the cusp of an energy revolution.
HYANNIS – Governor Maura Healey’s administration is raising awareness about new electric heat pump rates for this winter heating season. Seasonal reduced rates are being made available to customers…
The Minnesota Star Tribune reports… A company has halted two large-scale data center projects in Minnesota, saying the state would take too long to permit backup generators. Excelsior-based Oppidan has paused work on data centers in North Mankato and the small city of Hampton in Dakota County. While the company is moving ahead with a…
Antarctica has moved to “the front of the line” as a global warming threat that’s already well beyond expectations, and it’s happening fast. Based upon upon statements by polar scientists over the past 18 months, it warrants a Red Flag Warning, meaning higher than expected risks of catastrophic meltdown within current lifetimes.
This meets criteria for the latest international concern surrounding climate change:
Super-cheap EVs exist in other parts of the world, as advances in battery tech and manufacturing are making new cars significantly cheaper. But the US market presents unique challenges for automakers.
After years of lobbying by local officials, the EPA designated the river a Superfund Site in March 2022. The agency has now finalized its cleanup plan, targeting the parts of the river that are highly polluted with Polychlorinated biphenyls (PCBs).
The Neoliner Origin set off on its inaugural two-week voyage from France to the US with the aim of revolutionising the notoriously dirty shipping industry
The Center for International Environmental Law found that more than 500 carbon capture and storage lobbyists have gained access to COP30 in Belém, Brazil.
Made in collaboration with @WeBuildProgress, this explainer video tackles how state legislators can leverage clean energy tax credits in 2025 before the OBBB 2026 changes come into effect.
Lawmakers nationwide can lower power bills by cutting utility profits, rewarding the companies for boosting efficiency, and unleashing solar and storage.
Protesters blockaded the main entrance to the Cop30 climate conference for several hours early on Friday morning, demanding to speak to Brazil’s president about the plight of the country’s Indigenous peoples.
About 50 people from the Munduruku people in the Amazon basin blocked the entrance with some assistance from international green groups, watched by a huge phalanx of riot police, soldiers and military vehicles.
They hoped to speak to Luiz Inácio Lula da Silva to explain their grievances. “We demand the presence of President Lula, but unfortunately we are unable to do so, as always,” said one of the protesters. “We were always barred, we were never listened to.”
Instead the group had to settle for André Corrêa do Lago, the amiable Cop president, who spent more than an hour listening and talking to the group’s representatives.
Long queues formed outside the centre and delegates were diverted to a small side entrance. Eventually the activists relocated to a building to hold further discussions with Corrêa do Lago.
On this week’s “More To The Story,” tech journalist Karen Hao sounds the alarm about the rising risks to the country—and planet—from the growth of artificial intelligence.
The Charles River is a "Class B" river, meaning that it's suitable for boating and swimming, writes Frederick Hewett. But now authorities want to downgrade it so they don’t have to solve our sewage problem.
As consumers flock to “reef-safe” and “ocean-friendly” skincare, beauty brands are selling a vision of ocean purity that is more marketing-driven than science-based.
The personal care industry has mastered the art of marketing eco-consciousness— evolving beyond familiar labels like “green,” “clean,” and “natural”—into a new wave of sea-inspired branding that claims to champion ocean conservation.
Terms such as “reef-safe” and “ocean-friendly” evoke images of crystalline waters and thriving coral reefs, yet behind the glossy marketing lies a regulatory murk. With no federal standards or clear definitions, consumers are left to navigate a tide of misleading labels.
The firefighters had to be treated at a hospital and received permanent scars, according to a report from Fortune. But The Boring Company was not fined after it met with state officials.
To get content containing either thought or leadership enter:
To get content containing both thought and leadership enter:
To get content containing the expression thought leadership enter:
You can enter several keywords and you can refine them whenever you want. Our suggestion engine uses more signals but entering a few keywords here will rapidly give you great content to curate.
Your new post is loading...
