December 3 – FIFA’s decision to introduce dynamic pricing to the sale of 2026 World Cup tickets potentially marks a watershed moment for the greatest show on earth – one that risks pricing ordinary supporters out of what used to be the world’s game.
International consumer rights organisation Euroconsumers has urged FIFA to abandon the model before sales begin, arguing that demand-led pricing has no place in the expanded 48-team competition.
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Scooped by
John Beech
onto The Business of Events Management December 3, 2025 2:42 PM
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