 Your new post is loading...
Your new post is loading...
Scoop.it!
Every day Pinterest search drives millions of visits to other sites through referral traffic. We asked our resident SEO expert, Anna Majkowska, for suggestions on how you can help Pinners find your content and get more visits to your website. Here’s what she said: Via Kenneth Carnesi,JD, imaginetsa 
No comment yet.
Sign up to comment
Scoop.it!
![7 Elements of a Perfectly Optimized Social Media Account [Infographic] | SocialMedia_me | Scoop.it](https://img.scoop.it/ASWIg67WcwWlBswOsR4Dgjl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Want to up your game on social media? Check out the anatomy of a properly optimized social post. Via Kamal Bennani
Beri Creative's curator insight,
September 16, 2014 3:50 PM
Oh, this is something I'm going to want to come back to...
Scoop.it!
There are three things that I can always count on to bring me waves of pleasure, delight and deep satisfaction. A kiss from my sweetheart, a square of dark chocolate and Pinterest. Oh, Pinterest. How… Via Stefano Principato, massimo facchinetti, Ivo Nový
C-Marketing's curator insight,
September 11, 2014 12:28 PM
Pour certains types de commerces, il peut être intéressant d'intégrer Pinterest à sa stratégie de présence web.
Scoop.it!
Social media is a rich source of data for driving marketing campaigns. What are the limitations of such data? Via The Fish Firm II, imaginetsa
Scoop.it!
People like to tell stories through photos. That’s part of the reason sites like Instagram and Facebook are so popular with the masses. Humans in general, and the socially connected in particular, …
Kia Allen's curator insight,
September 10, 2014 7:15 PM
Twitter's newly added feature will definitely benefit them. I find a lot of people who engage with Twitter quite often but also turn to other social media platforms to share numerous pictures. Now, you can do so in one place, or at least have the ability to share text and photos on Twitter. In my opinion, pictures are much better at grabbing a followers attention. I find it neat that you can also post 4 at once, making a collage! I am not on Twitter but I definitely would take advantage of this feature if I were. As for the competition, they will most likely be adding new features to stay ahead of others. I think Twitter is doing a fine job at making their platform more "social" and allowing users to share personal info with related pictures for their followers enjoyment!
Scoop.it!
One of the trends in HCP social media usage over the last few years has been healthcare professionals (HCPs) realising the benefits of using social media for professional purposes. More and more doctors, nurses and physicians are using social media as a channel to engage, collaborate, share opinion with and get real time advice from their colleagues all over the world. Consequently pharma have started to realise how listening to their customers online can provide them with some invaluable insights to help with their HCP marketing strategy on or offline.
It is important for pharma to know the trends in healthcare professional social media usage so they can respond HCPs create their own online communitiesThe last few years have seen a rise in HCPs producing their own communities on social media. A great example is the Twitter hashtag #FOAMED which was created by emergency physicians to be used by doctors all over the world as a way to offer and receive advice on emergency cases they are dealing with. Establishing this community on public social media allowed for collaboration with colleagues on a global level and in real time.HCPs share their views on current news storiesA recent article in the British Medical Journal raised concerns about the drug Pradaxa, suggesting that almost half of the deaths that had occurred whilst patients were on the drug could have been prevented by carrying out more frequent blood tests. We looked at what healthcare professionals had to say about this story and saw that a number of them were sharing their opinions on social media. This is a great example of how doctors are responding to news, forming their opinions and discussing with the HCP online community online.HCPS discuss their concerns and queries about treatments or therapy areasHealthcare professionals are using social media as an outlet to discuss any concerns they have around treatments or therapy areas with their colleagues around the world. A recent study we undertook identified that nurses had specific concerns regarding the administration of a recently launched product. Having identified that need, the product team addressed it with an offline workshop that was also promoted online.Pharma benefit from listening to HCPsBeing able to listen to the needs and concerns of each HCP role has meant pharmaceutical companies can tailor their communication to each stakeholder addressing specific problems. The more HCPs have embraced social media to discuss brands and therapy areas, the more pharma has realised the benefits to them of HCP social media listening. Pharma understand that listening to what physicians are saying online can provide insights that are useful for their brand strategy both on or offline. If you are from pharma and would like to understand more about how doctors use social media and how you can benefit from listening to them please contact me for a free education presentation.
Via Plus91
Scoop.it!
Twitter ha ufficializzato l'avvio del testing del Buy Button cioè del tasto "Compra Ora", di cui tanto si è parlato nelle scorse settimane
Scoop.it!
Twitter strategy might be shifting and the implications for our personal and business experience could be profound.
Scoop.it!
Mastering Instagram is easier said than done. Wittiness, timing and creativity all play a part. Who are the top 5 brands on Instagram worth following?
Scoop.it!
Who says Instagram is just for photos? Ikea has expanded the app's horizons with what may be the first Instagram website.
Scoop.it!
Using the right tools as part of your content marketing strategy can make all the difference in the world.
Scoop.it!
For some, social media can seem overwhelming, time consuming, fast paced and scary. Whilst it’s true that you must invest in this change, with the same time and care you invest in traditional marke...
Scoop.it!
We are living in a world where your reputation and influence is migrating from offline to online Reputation is moving from local to global It is also moving fr…
|
Scoop.it!
Learn how to add Facebook call to action buttons to Facebook Ads and organic posts with this step-by-step tutorial. Via Tina Cook, imaginetsa
Scoop.it!
**Learn six essential social media best practices from the execs who do them best. Via Kamal Bennani
Scoop.it!
This post looks at how Facebook Graph Search is improving and, as a result, is becoming one of the most powerful tools around for the modern marketer. Via massimo facchinetti, Marco Favero
Scoop.it!
Rock Social Media Strategy in 30 Minutes a day the addition of social networks your company a presence winning social media strategy is working smarter
Scoop.it!
As patients increasingly rely on Internet-connected devices like tablets and smartphones for news and information from diverse sources, medical practices and public health organizations are moving into the social media space, using social networking platforms to convey information and build their brands, and delivering those messages directly into the hands of audience members, wherever they are at that moment, according to Jeanette S. Campos, MA.“Social media tools allow improved outreach and education of patients, and better communication of priorities, values, and information to broader communities,” Campos said. “As social networking platforms proliferate and overlap, building a social media strategy to coherently and efficiently utilize those tools, will be the key to success.”Text messages can be a valuable one-on-one tool for patient scheduling and monitoring, such as appointment reminders, Campos noted. But unlike text messaging or e-mails, social media platforms like Facebook and Twitter allow direct communication with thousands or tens of thousands of followers at a time.Twitter and Facebook are among the largest and most familiar online social media platforms. With Twitter and Facebook, updates can be automatically and instantly broadcast to networks of followers, who in turn can share those updates with thousands of others, exponentially extending the reach of a message or piece of information.Google+, LinkedIn, YouTube, Pinterest, and Flickr also offer diverse text, photo, and video platforms that also command large memberships or followings. Thousands of public health and medical messaging campaigns employ videos posted on YouTube.com, for example.These platforms allow rapid, efficient communication of messages to numerous people, and “brand building” instead of one-on-one outreach and education. Increasingly, they are being used to link patients and caregivers to online tools, such as treatment decision aids like www.OptionGrid.org.The salience of a particular message for a given audience—how frequently it is shared, in other words—can also provide useful information about what messages, approaches and topics resonate with that audience, and what their priorities are, allowing more tailored and responsive communications plans.Rebroadcasting relevant posts by other practices, organizations and thought leaders oneself, in turn, can increase one's relevance within those networks. Leading platforms also allow direct one-on-one interaction with followers, allowing network members to ask questions or identify a need for clarification.Social media strategies can pull audiences to a site or push information out to audience networks, she said. A coherent and successful social media strategy begins by addressing several basic elements or questions, Campos said: “Who is your customer? What are your goals? Where is your audience? When will you connect? Why will they chose you? How will you engage?”The question is not whether or not to adopt a social media strategy, but how to do so well, Campos concluded
Via Plus91
Scoop.it!
If you’ve grabbed your spot on Pinterest (pin your interest) and you’re open to learning a new way to market, here are two good reasons why you should be using it for your business: 1. It’s easier than Facebook 2. It has reached 10+ million users faster than any other site in Internet history!.
Via Jeff Domansky, massimo facchinetti, malek, THE OFFICIAL ANDREASCY, Ivo Nový
Jeff Domansky's curator insight,
September 8, 2014 2:23 AM
Paula McKinney posts practical Pinterest tips for your business .
Scoop.it!
Social media sites like Twitter and Facebook are awash with small businesses trying to market their services. With so much noise it’s imperative you find ways to stand out from the crowd in order t...
Scoop.it!
So how do you incorporate social proof into your blog, business and brand that engages people, makes them subscribe, follow you and share your content and brand?
Scoop.it!
![70 Rising Social Media Stars List With Mark Schaefer [Podcast] | SocialMedia_me | Scoop.it](https://img.scoop.it/Gz5RV_X5amoMx-FoZWOJuzl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
On Wednesday September 3rd 2014 we had Mark Schaefer on along with Brooke Ballard, Ryan Cox, and Daniel Hebert discussing Mark’s list that was posted this summer on 70 Rising Social Media Stars. “This is probably going to sound weird but probably my best moment is right now. The reason is I’ve never heard people talking …
Scoop.it!
How do you optimize your content on different social networks? This article shows how to share content the right way for the top 5 social media networks.
Scoop.it!
There is a new Tool or App registered on Twitter every second. With this massive amount of Twitter Apps it can often be quite overwhelming to know which Tools to use. Here are the tools I use daily to make me more efficient and get you Tweeting like a Pro:
Scoop.it!
Using The New Twitter Header - Seems like every other month a social site is changing their graphic area sizing and layout. Twitters recent update is good, but
|
