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“ To stay on top of what's happening in the world, most bloggers rely on the same tool -- an RSS feed reader of some sort that can grab all of the latest headlines and other news about specific topics and present it in an easily-scanned format. There are a lot of different ways to do this; Apple's News app allows users to enter and follow RSS feeds, and there are a plethora of RSS news readers available in the App Store. A relatively new entry into the market is Mosaiscope (free with premium subscription available) from Enemy Tree, LLC of Longmont, Colorado.”
Via Serge Courrier
B2B Instagram accounts tend to have a bad reputation. They usually feature a lot of employee group shots, maybe some at industry conferences, or even office images if they’re lucky enough to have a sleek design. Unfortunately, many of these accounts are not very exciting. The surprising thing is, however, that many of these brands have great content marketing hubs. So why the disconnect? Perhaps the reason for this has to do with the fact that they may be using the channel for a different business case, something like recruiting. In reality, any social channel, whether it be Instagram, Twitter, Facebook or Pinterest, should be viewed as an extension of and a distribution channel for your content marketing program. Some of the content may be created specifically for that channel, but the tone, messaging, and overall look and feel should remain consistent. Here are my favorite examples of B2B brands who get it right when it comes to using Instagram as an extension of their content marketing....
Via Jeff Domansky
Do you want more people to see your Instagram content? Are you using Instagram hashtags? Using the right hashtags makes it easier for people to find your Instagram posts and grows your reach. In this article you’ll discover how to use Instagram hashtags to connect with new people on Instagram.
Via Kamal Bennani
Twitter promuove l'impegno in tempo reale e l'interazione ed è meraviglioso per le connessioni e le relazioni per gli imprenditori. Non solo è una opportunità per raggiungere e coinvolgere i consumatori in tempo reale, ma promuove anche la fiducia, aumenta la prova sociale e costruisce la credibilità. Liberamente condivisione la vostra conoscenza, il know-how e l'esperienza va un lungo cammino verso la creazione di vostra reputazione come il go-to professionale all'interno del vostro settore. Quindi, come si può utilizzare Twitter per far crescere strategicamente la tua azienda? Qui di seguito sono ottimi consigli su come utilizzare in modo efficace Twitter per incrementare il tuo business ....
Via Jeff Domansky, massimo facchinetti, Marco Favero
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Scooped by
Alessandro Rea
October 28, 2015 4:02 AM
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I tuoi competitor sono su Pinterest e tu no? Ti stai perdendo clienti e affari! Ecco come creare una strategia efficace passo-passo e alcuni esempi pratici
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Rescooped by
Alessandro Rea
from Social media and the Internet
October 1, 2015 3:49 AM
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“You think you know social? How about who uses it? Well, you might not know it as well as you would have guessed.”
Via imaginetsa
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Rescooped by
Alessandro Rea
from Social media and the Internet
September 29, 2015 3:06 AM
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“By Mystique Washington on March 8, 2015 Are you a Facebook addict? The answer is probably...”
Via imaginetsa
Using social media to market your business, but seeing less than stellar results? Here's 31 tips on how to use social media to boost sales.
Via Kamal Bennani
Sei un lurker su LinkedIn? 80% di noi sono. Noi guardiamo e leggiamo ma non siamo proattivi e e non usiamo le caratteristiche più recenti e migliori di LinkedIn a nostro vantaggio. Se siete nel settore della creazione di nuove imprese, allora avete bisogno di iniziare a utilizzare questi 12 segreti LinkedIn.
Via Jeff Domansky, malek, massimo facchinetti, Marco Favero
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Scooped by
Alessandro Rea
September 26, 2015 5:13 AM
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Come ottenere follower su Instagram? Quando pubblicare post su Instagram? Insomma: come ottenere il massimo dal tempo che dedichi a Instagram?
Interested in mixing Snapchat into your social media marketing strategy? This guide will help you create your own Snapchat marketing campaign.
Via Kamal Bennani
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Rescooped by
Alessandro Rea
from Green & Clean
September 23, 2015 3:02 AM
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“ Do you use Pinterest for your business? In this article, you'll learn about seven Pinterest tools for marketers.”
Via Wes Thomas
Anche se Instagram richiede di pubblicare le foto direttamente dal suo app, questo non significa che devi gestire e misurare l'impegno su Instagram in modo nativo.
Via Kamal Bennani, Marco Favero
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If you do take Instagram seriously, it can open up a world of opportunity for your brand. Forrester has named Instagram the “king of social engagement,” citing the fact that top brands’ Instagram posts generated a per-follower engagement rate of 4.21 percent. That means Instagram delivered these brands 58 times more engagement per follower than Facebook, and 120 times more engagement per follower than Twitter.So, you now know why your business should be on Instagram. Below, we tackle the “how,” walking you through the process of building an Instagram strategy, setting up your account, and best practices for brands. Read on for our beginner’s guide on how to use Instagram for business....
Via Jeff Domansky
Are you using video on your social channels? In this article, you'll discover how to create a 360-degree video and use it for your business.
Via Kamal Bennani
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Rescooped by
Alessandro Rea
from Social media and the Internet
November 24, 2015 2:30 AM
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Scooped by
Alessandro Rea
October 30, 2015 1:53 PM
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Facebook keeps track of your every move on its platform.
Whether you’ve “Liked” a photo or commented on a post, rest assured the social giant is keeping tabs. (You can easily view your history of these kinds of interactions on your account'sActivity Log.)
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Scooped by
Alessandro Rea
October 1, 2015 7:22 AM
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A single post on LinkedIn will typically reach 20% of your followers, according to Buffer. But that's not good enough for many brands.
Research suggests that 90% of the buyer's journey is complete by the time a person engages with your sales team, so increasing your visibility is key to remaining top of mind on the platform.
Many sophisticated marketers are looking for more strategic ways to stay in front of their audience on LinkedIn, which serves the largest community of influential, affluent, and educated people. So they are investing in LinkedIn's native ad formats to drive awareness, clicks, and engagement.
Why Invest in LinkedIn>>>>
“Facebook has rolled out its new mobile profile options for some lucky users, and if you're among them, it means you have access to the new GIF-like profile”
Via Gust MEES
Search not cutting it? Find perfect fit prospects on LinkedIn with these 7 tips.
Via Kamal Bennani
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Rescooped by
Alessandro Rea
from Social media and the Internet
September 29, 2015 3:00 AM
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“Wondering how to draw attention to your posts and get more engagement? Problem solved! 5 Psychological Social Media Hooks to Give Your Posts a BIG Boost!”
Via imaginetsa
In this article you'll find 5 strategies that you can use to drastically increase the number of organic views on your channel.
Via Kamal Bennani
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Rescooped by
Alessandro Rea
from #SocialMedia & #Ecommerce
September 26, 2015 5:07 AM
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It’s not 1995 anymore. You don’t have to live tied to the clunky browser that came pre-installed on your computer. You have complete browser freedom, and on top of that, you can completely customize it to do your bidding, especially if you’re using Google Chrome.
Via THE OFFICIAL ANDREASCY, FuzWeb
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Rescooped by
Alessandro Rea
from Social Media and Healthcare
September 23, 2015 2:58 AM
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Social Media Mastery for Healthcare Marketing Much like applied medical science, the art of social media mastery begins with asking the right questions.Right up front, the question isn’t “IF you should be using social media” in your health care marketing mix. The better question is: “WHICH of the dozens of social media platforms are the best tools for my plan?”The straightforward reason is that individuals look online for health information, and their personal health decisions are guided by what they discover. More importantly, Internet and social media (SM) weigh significantly in the patient’s choice of doctor, hospital and related healthcare decisions.Reports from PwC and other sources confirm that at least one in three consumers “use social media for seeking or sharing medical information, [which] influence their choice of a specific hospital, medical facility or doctor.” Other research indicates the number is greater than 50 percent.The numbers alone are a staggering phenomenon—considering that social media, as we know it today, was still wearing digital diapers a little more than a decade ago. - Among the 7.2 billion people on the planet, nearly half (45 percent/3 billion) are active Internet users - About 2.1 billion of these have a social media account; roughly 70 percentThe Top Five Social Media Opportunities for Providers…A strong social media voice will include several channels and connecting points for attracting, engaging and retaining relationships and new business prospects. At the top of the opportunity list:Facebook: Dominant social sharing site for user comments, pictures and videos - About 900 million unique monthly visitors - Over 70 percent of online adults use FacebookYour YouTube Channel: Most popular platform for sharing video content - Your branded page showcases engaging visual messages - Over 100 million views daily Twitter: Microblogging social site; limited to 140 characters - Twitter boasts 310 million unique monthly visitors - The Twitter torrent is about 500 million tweets per dayLinkedIn: Business networking for professionals and brands - More than 340 million members worldwide - About 255 million unique monthly visitorsYour Blog: Exclusive content-driven voice to engage and educate - Your personal forum for authoritative patient connectivity - Provides practice with a human touch and reputationYou need to look no further than your own pocket to appreciate that the Internet, social media and mobile devices are a deeply integral part of everyday living. It’s self-evident that nearly everyone—you, your patients, and your prospective patients—are online with one or more of the major social media forums.
Via Plus91
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