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Did you know that 58 percent of the world’s top brands have more than 100,000 followers on Twitter?Simply Measured studied how top brand marketers are using Twitter and discovered that 92 percent of companies tweet more than once per day, and more than one-third (36 percent) of top brand tweets contain links.Top brands averaged 20 percent follower growth on Twitter in Q4 2013, and brand tweets that included photos and links received 150 percent more engagement than text-only submissions.
Via Mau
7 Tips: How to Run a Successful Pinterest Contest Creating engaging Pinterest Contests are an amazing way to reach your market on the world’s fourth largest social media network.
Via Maria Cristina Terenzio
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Scooped by
Alessandro Rea
February 17, 2014 6:01 PM
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With the demise of 'Flappy Bird' fresh in our minds, it's easy to forget about all the other great apps that came out this week, but we have you covered.
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Scooped by
Alessandro Rea
February 17, 2014 5:55 PM
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Small businesses don't have time to casually browse Twitter, hoping to generate an audience. They need to maximize their social media time — fast.
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Scooped by
Alessandro Rea
February 12, 2014 3:23 AM
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Flickr just celebrated its 10th birthday and a decade of hosting images. Flickr originally launched at the O'Reilly Emerging Tech conference back on February 10, 2004. In March of 2004, Flickr raised its upload limit to 1 MB per photo. Not long after introducing tags and comments for photos, Flickr was acquired by Yahoo in…
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Rescooped by
Alessandro Rea
from Social Media and its influence
February 11, 2014 3:16 AM
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Restaurant reservation platform OpenTable, gearing up to announce its earnings any minute now, also has some other news: the company has acquired Ness..
Restaurant reservation platform OpenTabletoday reported quarterly earnings of $52.3 million and used the day to put out some other news: the company has acquiredNess Computing, makers of the personalized restaurant recommendations app Ness. It’s an all-cash transaction that OpenTable says is worth $17.3 million, although it comes with cash in Ness’s coffers that brings the net value to $11.3 million.
Via Gust MEES
Google+ seems to be rolling out new features every week. With local listings, verified content and Google hangouts, businesses are constantly being handed new ways to leverage this huge social network to help them grow. Social networking truly caters to local businesses, and it’s too big to ignore as a part of your social media strategy.
Via Kamal Bennani
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Scooped by
Alessandro Rea
February 8, 2014 3:49 AM
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Origami, developed by the Facebook design team, is one of the emerging next-generation tools for designers producing interactive, flexible websites and apps. It’s also free.
Origami is not a standalone application, but is actually a plugin for Apple’s (also free) Quartz Composer. While QC was originally developed to create motion graphics, Origami transforms (or evolves) it into an interaction prototyping tool.
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Rescooped by
Alessandro Rea
from Instagram's Best
February 6, 2014 2:48 AM
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Instagram marketing.. It started long before Instagram introduced ads to the platform. But it's only been done well by select few brands.So, not to belong to the boring ones, then these five apps for marketing on Instagram should be in your download immediately!
Via Ivo Nový
“ The truth is, increasing a brand’s fan base via social media is just one benefit of many. Pinterest and Instagram are ideal for visual brands related to food, beauty, lifestyle, media and fashion — but both networks are still in their infancy in terms of being embraced by marketers. Those that aren’t expanding beyond the reach of Facebook and Twitter are missing out on some amazing opportunities. ”
Via Kamal Bennani
Last week Katy Perry became the first Twitter user to reach 50 million followers, and she continues to increase her lead on second-placed (and former number one) Justin Bieber, with a gap of almost one million followers opening up between the pair.Former Queen of Twitter Lady Gaga has dropped to fourth place overall, being being caught and passed by President Obama, and faces growing competition from Taylor Swift.The rest of Twitter’s top 10 remains static, but Cristiano Ronaldo (24,291,900 followers) is likely to edge above Ellen Degeneres in the weeks to come, becoming the first athlete to break into Twitter’s top 10.
Via Mau
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Rescooped by
Alessandro Rea
from Social media and the Internet
February 6, 2014 2:39 AM
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“There are no set rules for creating the perfect social media post. What works for some, may not work for others. But the the team at MyCleverAgency have made a good attempt at summarising the factors of a perfect social media post in this infographic.Read More”
Via imaginetsa
If you’re looking to gain more followers on Pinterest, you need to start by posting interesting images. After all, Pinterest is all about visual content. But, we think you already knew that. So, here are 10 tips you use in order to gain more Pinterest followers.
Via Kamal Bennani
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The age of innocence is over. Social media is moving from adolescence to post pubescent, facial hair growing adulthood.
Via Kamal Bennani, Marco Favero
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Scooped by
Alessandro Rea
February 18, 2014 6:55 AM
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As the VP of Marketing for HootSuite, Dee Anna McPherson leads marketing strategy for the popular social media management platform. She is responsible for driving growth and building the company’s global brand. Before joining the HootSuite team, McPherson served as VP of Marketing at Yammer, where she established Enterprise Social Networking as a new category […]
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Scooped by
Alessandro Rea
February 17, 2014 5:56 PM
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This week in the SMToolbox we review some of the best free Twitter monitoring tools for keeping track of your Twitter analytics.
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Scooped by
Alessandro Rea
February 17, 2014 4:07 AM
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You might roll your eyes at your friends' Instagram over-sharing of every coffee date or shoe purchase, but Nike and Starbucks are making the most of it -- and killing retail competition on the photo-sharing social network.
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Scooped by
Alessandro Rea
February 11, 2014 3:51 PM
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A look at how Klout is changing to recapture some of the early excitement and engagement the service generated.
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Rescooped by
Alessandro Rea
from Inspiring Social Media
February 11, 2014 3:14 AM
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The amount of information available online has gotten out of hand. Everything about our lives, from where where we went to high school and what we ate for breakfast this morning, can be found on the internet. If you think that's bad, think about children growing up today – their entire lives, from infancy through middle school, are being documented by their parents on Facebook! Privacy just doesn't exist online anymore; it can take drastic measures to delete ourselves from the internet, but here's a step-by-step guide for those who want to do so...
Via Lauren Moss, Antonios Bouris, Lisa Sicard
Major sporting events get serious coverage throughout social media and the 2014 Sochi Winter Olympics is certainly no exception, with the opening ceremony and the key issues being discussed around the Games generating a lot of buzz on Twitter. Overall, sentiment for the opening ceremony was more positive than negative (although overwhelmingly the response was neutral) with Russia’s stance on homosexuality receiving the most discourse. HootSuite, using data from recent acquisition uberVU, have produced this infographic which takes a closer look at the top social stats from the Sochi Winter Olympics.
Via Mau
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Scooped by
Alessandro Rea
February 8, 2014 3:37 AM
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If you want to double Twitter followers organically, whether for your brand or your personal handle, we’ve got some good news and some bad news for you.The good news is that it’s possible. The bad news is that it won’t happen overnight, and it take a bit of work, patience and dedication. But if you want to double Twitter followers organically for your account, the only way to really do it is engage. Or, you could go to fiverr.com and buy 1000 followers for five bucks, but they won’t be real followers, and they won’t help you at all.Our like-minded pals over at WhoIsHostingThis understand that gaming the system gets you nowhere, and designed the following infographic to empower people/brands like you to build a strong following on social. Follow these tips and you stand a much better chance of tapping into Twitter’s 500 million users.Of course, you’re not limited to Twitter, so check out How To Double Facebook Likes Organically In Just 5 Minutes A Day and How To Double Pinterest Followers Organically In Just 5 Minutes A Day before you head out.
Via Mau
@YouTube remains the top, most-followed brand on Twitter, with its close to 40 million followers placing it well ahead of all other brands, including the official @Twitter profile.Indeed, @Twitter isn’t even second on its own network – that space has long been reserved for @Instagram, although both are some distance behind @YouTube. There’s also quite a divide between Twitter’s top three and fourth-placed @cnnbrk. Social media profiles continue to dominate Twitter, accounting for six of the first seven spots.Meanwhile, @TwitPic has actually lost followers month-on-month, and falls below @NBA to 14th place overall.
Via Mau
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Rescooped by
Alessandro Rea
from Content Curation World
February 6, 2014 2:39 AM
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Rescooped by
Alessandro Rea
from Social media culture
February 6, 2014 2:39 AM
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“ Alcuni consigli pratici ed esempi su come usare due social network emergenti per il Settore Eventi e Fiere”
Via Guglielmo Cornelli
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