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Découvrez tous les chiffres clés des réseaux sociaux en 2022 pour choisir, mais aussi, utiliser les réseaux sociaux les plus adaptés à votre e-commerce !
We Are Social et Hootsuite publient leur Digital Report 2022, qui délivre les dernières tendances du digital, des médias sociaux, du mobile, du gaming ou encore du e-commerce dans le monde.
DIGITAL 2022 – APRIL GLOBAL STATSHOT REPORT Aujourd’hui, plus de 5 milliards de personnes utilisent Internet Le fondateur de Kepios, Simon Kemp, nous présente les principaux enseignements de ce trimestre 2022. 63 % de la population mondiale est désormais connectée. Le nouveau Digital Report 2022 – April Global Statshot – publié en partenariat avec We […]
Being armed with data of when you'll get the most engagement is important. Knowing the best times to post on social media is a game changer.
Sprout Social's annual 'Best Times to Post' report provides helpful insight for your content planning.
Rendez-vous trimestriel lancé par Buzz E-santé et LauMa Communication, #BeyondTheScore est le premier baromètre…
Successful mitigation of emerging infectious disease requires that the public adopt recommended behaviours, which is directly influenced by effective crisis communication. Social media has become an important communication channel during COVID-19 where official actors, influencers, and the public are co-creating crisis messages. Our research examined COVID-19-related crisis messages across Canadian influencer accounts within news media, politicians, public health and government, science communicators, and brand influencer and celebrities, posted on Instagram between December 2019 and March 2021 for Health Belief Model and Extended Parallel Processing Model constructs and the corresponding public comment sentiment and engagement. Thirty-three influencer accounts resulted in a total of 2,642 Instagram posts collected, along with 461,436 comments, which showed overall low use of constructs in both captions and images. Further, most posts used no combinations (n = 0 or 1 construct per post) of constructs in captions and images and very infrequently used captions that combined threat (severity and susceptibility) with cues to action and efficacy. Brand influencers and celebrities, politicians, and science communicators had above average post engagement while public health and government and news media had lower. Finally, most influencers saw the largest proportion of neutral sentiment comments. Crisis messages must be designed to include combinations of constructs that increase message acceptance and influence risk perception and efficacy to increase the adoption of recommended and mandated behaviours.
Google et YouTube, qui passe devant Facebook, sont les 2 premières marques au classement des audiences Internet 3 écrans de novembre mesurées par Médiamétrie. Doctolib gagne près de 5M de VU à 25,3M. Dans le top 20 des groupes, plusieurs publishers français sont en progression : Vivendi, 4ème groupe en France, gagne 700 000 VU/mois par rapport au mois d’octobre, notamment grâce aux VU gagnés par Télé-Loisirs.
Background: There is a growing interest in the pattern of consumption of health-related information on social media platforms.
Objective: We evaluated the content of discussions around pancreatic cancer on Twitter to identify subtopics of greatest interest to health care providers and the general public.
Methods: We used an online analytical tool (Creation Pinpoint) to quantify Twitter mentions (tweets and retweets) related to pancreatic cancer between January 2018 and December 2019. Keywords, hashtags, word combinations, and phrases were used to identify mentions. Health care provider profiles were identified using machine learning and then verified by a human analyst. Remaining user profiles were classified as belonging to the general public. Data from conversations were stratified qualitatively into 5 domains: (1) prevention, (2) survivorship, (3) treatment, (4) research, and (5) policy. We compared the themes of conversations initiated by health care providers and the general public and analyzed the impact of the Pancreatic Cancer Awareness Month and announcements by public figures of pancreatic cancer diagnoses on the overall volume of conversations.
Results: Out of 1,258,028 mentions of pancreatic cancer, 313,668 unique mentions were classified into the 5 domains. We found that health care providers most commonly discussed pancreatic cancer research (10,640/27,031 mentions, 39.4%), while the general public most commonly discussed treatment (154,484/307,449 mentions, 50.2%). Health care providers were found to be more likely to initiate conversations related to research (odds ratio [OR] 1.75, 95% CI 1.70-1.79, P<.001) and prevention (OR 1.49, 95% CI 1.41-1.57, P<.001) whereas the general public took the lead in the domains of treatment (OR 1.63, 95% CI 1.58-1.69, P<.001) and survivorship (OR 1.17, 95% CI 1.13-1.21, P<.001). Pancreatic Cancer Awareness Month did not increase the number of mentions by health care providers in any of the 5 domains, but general public mentions increased temporarily in all domains except prevention and policy. Health care provider mentions did not increase with announcements by public figures of pancreatic cancer diagnoses. After Alex Trebek, host of the television show Jeopardy, received his diagnosis, general public mentions of survivorship increased, while Justice Ruth Bader Ginsburg’s diagnosis increased conversations on treatment.
Conclusions: Health care provider conversations on Twitter are not aligned with the general public. Pancreatic Cancer Awareness Month temporarily increased general public conversations about treatment, research, and survivorship, but not prevention or policy. Future studies are needed to understand how conversations on social media platforms can be leveraged to increase health care awareness among the general public.
The use of social media continues to increase in health care and academia. Health care practice, particularly the oncologic field, is constantly changing because of new knowledge, evidence-based re...
La 6e édition du rapport Social Trends vient d’être publiée par Hootsuite. L’étude se base sur une enquête mondiale réalisée par la plateforme auprès de 18 100 spécialistes du marketing, des observateurs et des entreprises, au 3e trimestre 2021.
The journal Health Affairs was frustrated to have ads promoting its health and racism issue blocked by Twitter and Google. Medical research fits awkwardly into the companies’ policy frameworks.
Quels sont les réseaux sociaux et les messageries les plus populaires par pays en 2022 ? Toutes les réponses à travers ces deux cartes du monde.
Le Droit à l’oubli Kapersky publie les conclusions d’une étude qui s’intéresse au niveau de sensibilisation des internautes et à leur comportement concernant la confidentialité de leurs données et leur empreinte numérique. L’enquête se penche sur les différences de perception d’un pays et d’une génération à l’autre, les individus de la génération Z étant les …
Une étude comparative menée par SOPRISM montre les spécificités des utilisateurs des plateformes Instagram et Facebook.
Le réseau social de Meta est passé devant TikTok au dernière trimestre de 2021, notamment grâce au marché indien.
Après un temps d’observation et d’expérimentation, les laboratoires pharmaceutiques en France investissent de plus en plus les médias sociaux qui deviennent incontournables dans les dispositifs de communication. Parmi les plateformes sociales plébiscitées, Twitter est la plus utilisée à ce jour.
Pour comprendre les usages, identifier des bonnes pratiques et des tendances, Buzz e-santé et LauMa Communication ont lancé le 1er baromètre qui décortique la twittosphère pharma : #BeyondTheScore.
Nous vous proposons au cours de cette webconférence de découvrir le bilan de l'année 2021 concernant l'usage de Twitter par la Pharma en France à travers 10 grands indicateurs : communauté, contenus et activité, engagement et social score.
Au cours de cette année 2021, le sujet autour de l'inclusion, de la diversité et de l'égalité était très présent dans les lignes éditoriales de nombreux laboratoires.
Pour décrypter ce sujet et l'apport des réseaux sociaux nous aurons le plaisir d'accueillir Valérie Perruchot-Garcia, Directrice des affaires publiques, de la communication et de la RSE chez Janssen France.
LauMa Communication & Buzz E-santé
Le généraliste Corentin Lacroix, installé à Vertou (Loire-Atlantique), vient d’être distingué par l’Académie de médecine. À l’honneur, ses vidéos de vulgarisation médicale sur YouTube.
An international coalition of more than 300 scientists working in the fields of psychology, technology, and health have published an open letter to Mark Zuckerberg, asking the Meta CEO to open his company's doors to outside researchers who need to investigate the effects of Facebook and Instagram on child and teen mental health.
The letter was written in response to internal documents leaked to The Wall Street Journal by whistleblower Frances Haugen. Internal research by Meta found that one in three teen girls said using Instagram made them feel worse about their bodies. The open letter, published Monday, says that although the research leaked by Haugen doesn't definitively prove Meta's platforms have an adverse effect on teen and child mental health, the issues at stake are too serious for the company to keep its research behind closed doors. The letter also says that based on the limited public information about Meta's research techniques, its internal studies aren't thorough enough.
"We have only a fragmented picture of the studies your companies are conducting," the letter to Zuckerberg says. "We do not believe that the methodologies seen so far meet the high scientific standards required to responsibly investigate the mental health of children and adolescents."
Découvrez le Top 10 des Dirigeantes les plus influentes de la Santé, la Pharmacologie et la Biotechnologie tiré du classement des Directions les influentes du secteur.
Rendez-vous trimestriel lancé par Buzz E-santé et LauMa Communication, #BeyondTheScore est le premier baromètre décryptant de manière quantitative et qualitative l’activité des principales entreprises du médicament sur Twitter. Découverte des résultats de ce 3ème trimestre 2021
Retrouvez l’intégralité du classement sectoriel : 40 pages dédiées à l’analyse de l’influence des Directions du secteur Santé, Pharma et Biotech.
Spécialiste de l'influence des dirigeants sur les réseaux sociaux et premier référentiel data du marché sur le sujet, AmazingContent réalise chaque trimestre un classement sectoriel des Directions les plus remarquables. Aujourd'hui, alors que la santé est naturellement devenue la priorité des Français, AmazingContent a choisi d'y consacrer son nouveau Cahier d'Influence.
Pharmaceutical Technology lists the top five terms tweeted on digital pharma in Q3 2021, based on data from GlobalData’s Influencer Platform.
Pharma Manager & Geek ... #hcsmeu #hcsmeufr #health20fr
http://www.scoop.it/t/pharma-geek
http://www.tikimee.com/lionel-reichardt
