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Rescooped by
ValStilwell
from SEO and Social Media Marketing
onto Social Media On The Loose~ July 22, 2013 1:42 PM
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As business owners, you’ve been told over and over you need to use great SEO on your website and blog, but you also need to pay attention to social media management.
The important thing to learn is the difference between the two and why you need both.
Read more at: http://www.business2community.com/social-media/the-blurring-lines-of-social-media-seo-what-you-need-to-know-0557578
There is an overlap... between word of mouth and organic searching.. both have great value and need to be managed. I do think tho that the very strongest technique is to develop first a strong WOM drive strategy to gain traction in a category unless the category itself is on fire then, you may want to up the SEO drive first.
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Do your fans interact with you? Want to spark more engagement? This article shows seven ways to get your audience to talk to you on social media.
ValStilwell's insight:
Another nice little guide to remind us how to generate audience participation.
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Images are more likely to gain attention, entice your community to take action and inspire brand advocacy if they accomplish one or more of five key goals.
ValStilwell's insight:
Always think "repost". its the digital word of mouth. By providing both repostable images and content you are both empowering and affirming others to gain social equity - one of today's most important currencies.
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How simple photos are leading to full profiles of ordinary people
ValStilwell's insight:
Millenials are leaving FB in droves for several reasons: they don't want the anxiety caused by future employers discovering their activities, comparison to friends, hide from relationships, and simply being overwhelmed with all the social media channels.
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While social media websites might just look entertaining or maybe a convenient way to stay connected with your social contacts, know that these same websites (Make A Social Media Marketing Differen http://t.co/cD9VI99atY...
ValStilwell's insight:
Conversations open doors...encourage conversations with social media. Great article!
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Posting on social media sites such as Facebook, Google + and others isn't rocket science. Or is it? Could there be a method to the madness of posting and publishing content with so many social options available?
ValStilwell's insight:
Terrific infographic on Social Media Posting! It's clear, precise, and spot on!
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For business purposes, what is the best social media platform? Is it LinkedIn or Facebook? The stats included in the featured graphic reveals the truth. Via John M. Holland
ValStilwell's insight:
Facebook is holding steady as the leveling field of connection. It spans professional to personal and is worth of the attention. LinkedIn has such a professional flavor to it that the connections remain at a professional level. If you're doing something professional you'll take the time to log into LinkedIn... but more likely you'll more easily log into Facebook where you can easy change from personal to professional in the same channel...
John M. Holland's curator insight,
November 11, 2013 8:33 AM
Surprisingly, business people spend more time on Facebook than on LinkedIn. Here are statistics to support this. Some interestings stuff on this infographic.
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Content curation makes some marketers sweat because of the old duplicate content rule. Here's what Matt Cutts, Google's head of webspam, has to say on the subject. Via Ally Greer
ValStilwell's insight:
Curation can be presented as a digital magazine chocked full of thoughtfully selected articles. And just like a magazine, the biases will lie with the curator and those attracted to the same material.
Ally Greer's curator insight,
October 21, 2013 3:51 PM
From the article: Don’t let aggregation give curation a bad name, though. Cutts points out that it’s a different story if your curated content is “content that nobody else has access to, or if you’re writing your own content, or if you’re really putting a lot of effort into curation.”
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Having been in the social media arena for more than five years, I have seen products and trends come and go and I am here to tell you that social medi (Social Media and What it means for Business - Cynthia Gatto Cavoto's Blog - Stratford, CT Patch...
ValStilwell's insight:
Social media for small businesses can be maliable.. use what you need and sit on the rest... as you learn you become inclusive of more channels... delegate social media responsibilities across depts.
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Social media is the new word of mouth (The rise of #socialmedia - the new word of mouth http://t.co/NjwCjZl2By)
ValStilwell's insight:
Yes... we've been saying this for some time - it's the new fence over which we have our conversations.... geographical boundaries be damned.
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Top 10 Tips for Integrating Video into Social Media - Website Hosting, Green Hosting (Video marketing http://t.co/cskcFtzLJq #videomarketing #youtube #tweet #business)...
ValStilwell's insight:
User friendly: Great tutorial on making videos and equipment that anyone can handle.
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What To Do If Your Social Media Account Is Hijacked
ValStilwell's insight:
I'm sad to see the need for this but if it happens to you or someone you know, here's some help.
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Mark my words: If it isn’t already, social media is going to be like email for all tech users: indispensable. It is no longer acceptable for CEOs to cast social media aside because they either don’t understand it or don’t want to mess with it.
ValStilwell's insight:
This is a huge issue! The only reason they don't get it is because they don't understand that the new word of mouth has gone digital. It's a changing of the guard (old guy vs new guy) issue. The first subject when interviewing clients has to do with their exit strategy - if it involves growth then sell off, there must be an understanding of the value of social media.
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Social media is extremely essential for a business to expand. The role of social media has become paramount for a business to grow and reach a wider customer base.
There are sectors a business needs to look after – the profile of the company, the products, and the target customers. Social media platforms, like Facebook and Twitter, have made this humongous job a lot easier. Nowadays, a business even with a little exposure on social media has a great chance of making it big, and increasing its rate of conversion.
Following are the reasons why social media is important for a business: Via Brian Yanish - MarketingHits.com, Mary Dantes
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Instagram recently announced that they’ve gained over 300 million users, even surpassing their much older cousin Twitter. “Over the past four years, what began as two friends with a dream has grown into a global community that shares more than 70 million photos and videos each day,” writes co-founder and CEO Kevin Systrom of Instagram, a Facebook-owned social photo-sharing app born in 2010.
ValStilwell's insight:
Great guide for how to #doitwell for using instagram
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Looking to generate sales from social media? Here's how you do it!
ValStilwell's insight:
the funnel effect is always something to consider
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Discover the role of social media in brand visibility, how social media use differs in B2B vs. B2C companies and between large and small businesses, and more.
ValStilwell's insight:
Remember this is B2B - Not B2C! A very different creature. Do not get them mixed up. The minute the ability for conversation and two way dialog is cut out or devalued, then the social media affectiveness for B2C becomes only advertising slung at the wall. I recently heard the CEO of Digital Sherpa say he "couldn't care less about "likes for favorites" on Facebook... his main concern was SEO numbers... and that's where I saw his flaw for not recognizing that his audience was all B2C. He impacted several entrepreneurs the wrong way. Eventually he retracked but... his audience was not able to recognize the disconnect. B2C Social media is all about the ability of choice - for hold possible conversations with the brands you "like".
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RT @AMA_Marketing: Create Amazing Social Media Page via @SMWriting http://t.co/WSxo9rR68K #smm http://t.co/ofn2u45Teh
ValStilwell's insight:
How to create your outstanding Social Media Page! Right here. Follow me: @vstil if you want to learn about social media. 
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Social media supports SEO in many ways through the combination of content marketing, search engine optimization (SEO) and social media optimization (SMO).
ValStilwell's insight:
SEO is chaning and how the SEO specialists shift to accomodate this change is important!.
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As the worlds of Wall Street and Silicon Valley meet we will see many changes to social media.
ValStilwell's insight:
Social media is not a fixed object - it's a very organic, dynamic, and powerful tool on so many layers!
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I recently ran into a snafu with a reservation on American Airlines. I had booked a flight and put it on hold for the 24-hour free hold period but when I went to purchase the ticket, I was told tha...
ValStilwell's insight:
I love it! Twitter as a solution tool!
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Pretty much everyone agrees that in order to be competitive in today’s online world, your small business needs a social media presence.
ValStilwell's insight:
All small business need to take control of their digital footprint - even if it consists mostly of redirects to an email address and/or phone number because that's all they can handle right now. Claim your digital footprint now and strategize when you can.
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Ways to harness social media conversations (Social media across the business - five retail use cases http://t.co/pM1lsGktkX)
ValStilwell's insight:
Seeing Social Media in action to increase bottom lines helps those who need definitive ROI dots to connect.
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Blog post at Inspire to Thrive : Social Media Share Buttons Social media share buttons are an important asset for a blogger to have.
ValStilwell's insight:
love the quick and easy... and the new ways of doing things.
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What does this new feature mean for marketers? How do they use Scheduled Tweets? How can they maximize its value? Is there anything they should be aware of? Via Ally Greer
ValStilwell's insight:
Twitter's bringing this feature inhouse - I say why not. But I wonder, if there's going to be an intuitive auto scheduler as well like Buffer or Hootlet.
Ally Greer's curator insight,
October 17, 2013 3:06 PM
There are plenty of opportunities that come from the ability to schedule tweets on Twitter, most of which are covered here. That said, I'm not sure if this will be as big of a deal as it's made out, because this has been a feature on so many third party tools for quite some time now. Tweet scheduling isn't a new concept at all, thanks to Buffer, Tweetdeck, Sprout Social, TweetDeck, etc. Speaking for myself, I rarely even use Twitter.com to send or consume tweets. There's a reason why social media managers use third party apps, like Leo states - there are other features like analytics, being able to post from multiple accounts in one place, etc. In my opinion, this won't change much. 
Deanna Dahlsad's curator insight,
October 18, 2013 3:59 PM
As pointed out by others, such as Ally Greer who first posted or scooped this, the scheduling mechanism isn't new to people who have been using third party tools. However, for those who either do not like the extra logins etc. of third party tools, do not like to pay for them, or who just want to tweet and don't care about other bells & whistles (and there are a lot of those people!), this is indeed a good thing. 
Brian Yanish - MarketingHits.com's curator insight,
October 19, 2013 12:54 PM
Twiiter you are to late. I like many other marketers do not use the twitter.com site to make posts.
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Maintaining a social media presence can boost your company and help you reach more customers. You are able to dictate what your customers and potential customers see about your business, and you can quickly communicate with them. Via Thomas Faltin
ValStilwell's insight:
It's about building relationships that bank on the social equity of trust. #vstil
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Combining SEO and social media is necessary? Good thing we already knew that!